Green Flag vs Start Rescue:Which is more popular?
In September 2026, Green Flag had more branded searches than Start Rescue among breakdown cover providers in the United Kingdom. Green Flag had about 60,500 branded searches, while Start Rescue had 8,100. Green Flag made up 26.9% of all breakdown cover provider searches we track, and Start Rescue accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about breakdown cover providers, Green Flag appeared in all five answers and Start Rescue in three. Green Flag was mentioned before Start Rescue in three out of five answers.
Who do people search for more?
Green Flag, about 7 searches for every 1 for Start Rescue
Who does AI mention more?
Green Flag, mentioned in every answer we collected
Who does AI recommend more?
Green Flag, named ahead of Start Rescue in 3 of 5 answers
Follow Green Flag vs Start Rescue and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top breakdown cover providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Green Flag appeared in all five answers. Start Rescue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Green Flag was listed before Start Rescue in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The AA1st
AutoAid2nd- Green Flag3rd
Start Rescue4th
RAC5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Green Flag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The AA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Start Rescue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AutoAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about breakdown cover providers
5 answers
Asked ChatGPT
“Which breakdown cover provider should I use in the UK?”
Asked ChatGPT
“What are the best breakdown cover providers in the UK?”
Asked ChatGPT
“What's the best value breakdown cover in the UK for an older car?”
Searched Google, AI Overview
“breakdown cover”
Searched Google, AI Overview
“best breakdown cover”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Green Flag or Start Rescue more popular in search?
This chart shows how often people search Google for Green Flag and Start Rescue by name. Each line represents a brand's share of searches for all five breakdown cover providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Green Flag, Start Rescue. The figures are in the table below the chart.
View monthly share of searches table
| Month | The AA | Green Flag | RAC | Start Rescue | AutoAid |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 24.6% | 20.1% | 3.3% | 2.8% |
| Nov 2025 | 49.4% | 24.7% | 20.2% | 2.7% | 3% |
| Dec 2025 | 49.6% | 22.3% | 22.3% | 3% | 2.8% |
| Jan 2026 | 46.9% | 25.8% | 21.1% | 2.8% | 3.3% |
| Feb 2026 | 44.5% | 24.5% | 24.5% | 3.3% | 3.4% |
| Mar 2026 | 46.4% | 25.5% | 20.9% | 3.4% | 3.8% |
| Apr 2026 | 48.8% | 26.8% | 18% | 2.9% | 3.5% |
| May 2026 | 46.6% | 25.6% | 21% | 3.4% | 3.4% |
| Jun 2026 | 44.2% | 29.7% | 19.9% | 3.3% | 2.9% |
| Jul 2026 | 46.6% | 28.5% | 19% | 3.1% | 2.8% |
| Aug 2026 | 44.1% | 29.6% | 19.8% | 3.2% | 3.2% |
| Sep 2026 | 44% | 26.9% | 22% | 3.6% | 3.6% |
How has the Green Flag and Start Rescue comparison changed over the last 12 months?
3 findings
- Green Flag was ahead of Start Rescue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Green Flag’s share of searches among breakdown cover providers in the United Kingdom moved from 24.6% to 26.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Start Rescue’s share of searches among breakdown cover providers in the United Kingdom moved from 3.3% to 3.6%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom breakdown cover providers in September 2026?
1 change
In September 2026, Green Flag lost share of searches among breakdown cover providers in the United Kingdom, from 29.6% to 26.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Green Flag’s and Start Rescue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Green Flag
1 branded search term
- green flag
Start Rescue
1 branded search term
- start rescue
Other head-to-heads among breakdown cover providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.