AutoAid vs Start Rescue:Which is searched more in the United Kingdom?
In September 2026, AutoAid and Start Rescue were level in searches among breakdown cover providers in the United Kingdom, with an estimated 8K versus 8.1K branded searches, at 3.6% of the total each.
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Is AutoAid or Start Rescue more popular in search?
Compare the companies that sell roadside breakdown cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Start Rescue, AutoAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | The AA | Green Flag | RAC | Start Rescue | AutoAid |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 24.6% | 20.1% | 3.3% | 2.8% |
| Nov 2025 | 49.4% | 24.7% | 20.2% | 2.7% | 3% |
| Dec 2025 | 49.6% | 22.3% | 22.3% | 3% | 2.8% |
| Jan 2026 | 46.9% | 25.8% | 21.1% | 2.8% | 3.3% |
| Feb 2026 | 44.5% | 24.5% | 24.5% | 3.3% | 3.4% |
| Mar 2026 | 46.4% | 25.5% | 20.9% | 3.4% | 3.8% |
| Apr 2026 | 48.8% | 26.8% | 18% | 2.9% | 3.5% |
| May 2026 | 46.6% | 25.6% | 21% | 3.4% | 3.4% |
| Jun 2026 | 44.2% | 29.7% | 19.9% | 3.3% | 2.9% |
| Jul 2026 | 46.6% | 28.5% | 19% | 3.1% | 2.8% |
| Aug 2026 | 44.1% | 29.6% | 19.8% | 3.2% | 3.2% |
| Sep 2026 | 44% | 26.9% | 22% | 3.6% | 3.6% |
How has the AutoAid and Start Rescue comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: AutoAid took it in November 2025, Start Rescue took it in December 2025, AutoAid took it in January 2026, Start Rescue took it in May 2026.
- Across the 12 months ending September 2026, AutoAid’s share of searches among breakdown cover providers in the United Kingdom moved from 2.8% to 3.6%, and its estimated monthly branded searches moved from 7K to 8K.
- Across the 12 months ending September 2026, Start Rescue’s share of searches among breakdown cover providers in the United Kingdom moved from 3.3% to 3.6%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom breakdown cover providers in September 2026?
1 change
Estimated monthly branded searches for AutoAid in the United Kingdom rose 14.3% over 12 measured months, from 7K to 8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AutoAid’s and Start Rescue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoAid
2 branded search terms
- auto aid breakdown
- autoaid
Start Rescue
1 branded search term
- start rescue
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