Brandwave

Green Flag vs RAC:Which is more popular?

In September 2026, Green Flag had more branded searches than RAC among breakdown cover providers in the United Kingdom. Green Flag had about 60,500 branded searches, while RAC had 49,500. Green Flag made up 26.9% of all breakdown cover provider searches we track, and RAC accounted for 22%. When we asked ChatGPT and Google AI Overviews about breakdown cover providers, Green Flag appeared in all five answers and RAC in four. Green Flag was mentioned before RAC in three out of five answers.

Among breakdown cover providers in the United Kingdom in September 2026

Who do people search for more?

Green Flag, about 22% more searches than RAC

Green Flag 60.5K searchesRAC 49.5K searches

Who does AI mention more?

Green Flag, mentioned in every answer we collected

Green Flag in 5 of 5RAC in 4 of 5

Who does AI recommend more?

Green Flag, named ahead of RAC in 3 of 5 answers

Green Flag first in 3RAC first in 2

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Top breakdown cover providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Green Flag appeared in all five answers. RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Green Flag was listed before RAC in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The AA1st
  2. AutoAid2nd
  3. Green Flag3rd
  4. Start Rescue4th
  5. RAC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Flag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The AA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Start Rescue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about breakdown cover providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Green Flag or RAC more popular in search?

This chart shows how often people search Google for Green Flag and RAC by name. Each line represents a brand's share of searches for all five breakdown cover providers we track, month by month, from searches in United Kingdom.

Green Flag and RAC among breakdown cover providers in the United Kingdom, by month

Share of searches by month for Green Flag, RAC. The figures are in the table below the chart.

View monthly share of searches table
MonthThe AAGreen FlagRACStart RescueAutoAid
Oct 202549.2%24.6%20.1%3.3%2.8%
Nov 202549.4%24.7%20.2%2.7%3%
Dec 202549.6%22.3%22.3%3%2.8%
Jan 202646.9%25.8%21.1%2.8%3.3%
Feb 202644.5%24.5%24.5%3.3%3.4%
Mar 202646.4%25.5%20.9%3.4%3.8%
Apr 202648.8%26.8%18%2.9%3.5%
May 202646.6%25.6%21%3.4%3.4%
Jun 202644.2%29.7%19.9%3.3%2.9%
Jul 202646.6%28.5%19%3.1%2.8%
Aug 202644.1%29.6%19.8%3.2%3.2%
Sep 202644%26.9%22%3.6%3.6%

How has the Green Flag and RAC comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom breakdown cover providers in September 2026?

2 changes
  1. In September 2026, RAC gained share of searches among breakdown cover providers in the United Kingdom, from 19.8% to 22%.

  2. In September 2026, Green Flag lost share of searches among breakdown cover providers in the United Kingdom, from 29.6% to 26.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Green Flag’s and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Green Flag

1 branded search term

  • green flag

RAC

1 branded search term

  • rac breakdown

How the Brand Demand Index is measured

Other head-to-heads among breakdown cover providers

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