Brandwave

HPI Check vs RAC:Which is more popular?

In September 2026, HPI Check had more branded searches than RAC among vehicle history check services in the United Kingdom. HPI Check had about 40,500 branded searches, while RAC had 1,000. HPI Check made up 16.7% of all vehicle history check service searches we track, and RAC accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about vehicle history check services, RAC appeared in four of the five answers and HPI Check in three. HPI Check was mentioned before RAC in three out of five answers.

Among vehicle history check services in the United Kingdom in September 2026

Who do people search for more?

HPI Check, about 41 searches for every 1 for RAC

HPI Check 40.5K searchesRAC 1K searches

Who does AI mention more?

RAC, mentioned in 4 of 5 answers, HPI Check in 3

RAC in 4 of 5HPI Check in 3 of 5

Who does AI recommend more?

HPI Check, named ahead of RAC in 3 of 5 answers

HPI Check first in 3RAC first in 2

Follow HPI Check vs RAC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top vehicle history check services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HPI Check was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HPI Check was listed before RAC in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HPI Check1st
  2. Total Car Check2nd
  3. RAC3rd
  4. AA4th
  5. carVertical5th
  6. My Car Check6th
  7. Car Analytics–
  8. MotorCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Total Car Check5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HPI Check3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • carVertical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Car Check1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Car Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MotorCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle history check services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is HPI Check or RAC more popular in search?

This chart shows how often people search Google for HPI Check and RAC by name. Each line represents a brand's share of searches for all eight vehicle history check services we track, month by month, from searches in United Kingdom.

HPI Check and RAC among vehicle history check services in the United Kingdom, by month

Share of searches by month for HPI Check, RAC. The figures are in the table below the chart.

View monthly share of searches table
MonthTotal Car CheckcarVerticalHPI CheckMy Car CheckCar AnalyticsMotorCheckAARAC
Oct 202545.3%20.4%20.4%7.5%2.2%2.2%1.5%0.54%
Nov 202547.4%21.3%17.4%7.8%2.3%1.9%1.2%0.56%
Dec 202543.1%23.6%19.3%8.6%2.1%1.7%1.1%0.48%
Jan 202642.6%23.4%19.2%8.6%2.1%2.1%1.4%0.62%
Feb 202643.3%23.8%19.5%7.1%2.1%2.1%1.4%0.51%
Mar 202645.5%24.9%16.7%7.5%2.2%1.8%0.98%0.44%
Apr 202648%21.5%17.6%7.9%1.9%1.6%1%0.46%
May 202642.8%23.6%19.3%8.6%2.1%1.7%1.4%0.51%
Jun 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Jul 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Aug 202643.6%24%19.6%7.2%2.1%1.7%1.2%0.52%
Sep 202645.4%25%16.7%7.5%2.2%1.8%0.99%0.41%

How has the HPI Check and RAC comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom vehicle history check services in September 2026?

2 changes
  1. In September 2026, HPI Check lost share of searches among vehicle history check services in the United Kingdom, from 19.6% to 16.7%.

  2. Estimated monthly branded searches for RAC in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HPI Check’s and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HPI Check

1 branded search term

  • hpi check

RAC

1 branded search term

  • rac car check

How the Brand Demand Index is measured

Other head-to-heads among vehicle history check services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.