Ageas vs RAC:Which is more popular?
In September 2026, RAC had more branded searches than Ageas among van insurance providers in the United Kingdom. RAC had about 590 branded searches, while Ageas had 480. RAC made up 3.2% of all van insurance provider searches we track, and Ageas accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about van insurance providers, RAC appeared in two of the five answers and Ageas in none.
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Top van insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ageas did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Van Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tradex Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ageas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
1st Central0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about van insurance providers
5 answers
Asked ChatGPT
“Who has the best van insurance in the UK?”
Asked ChatGPT
“Which company should I insure my van with?”
Asked ChatGPT
“What's the cheapest van insurance for a tradesperson in the UK?”
Searched Google, AI Overview
“van insurance”
Searched Google, AI Overview
“van insurance quote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Ageas or RAC more popular in search?
This chart shows how often people search Google for Ageas and RAC by name. Each line represents a brand's share of searches for all ten van insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for RAC, Ageas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Admiral | Direct Line | Aviva | Tradex Insurance | Hastings Direct | AXA | RAC | Ageas | The Van Insurer | 1st Central |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 22.7% | 9.8% | 12.4% | 8.2% | 4.5% | 2.5% | 3.7% | 1.3% | 0.88% |
| Nov 2025 | 37.7% | 20.6% | 10.9% | 10.9% | 7.4% | 4.1% | 2.7% | 3.4% | 1.5% | 0.8% |
| Dec 2025 | 35.7% | 23.8% | 10.6% | 10.6% | 6.6% | 4.8% | 2.6% | 3.2% | 1.4% | 0.73% |
| Jan 2026 | 33.1% | 22.1% | 12% | 9.5% | 8% | 5% | 3.6% | 3.6% | 2% | 1.1% |
| Feb 2026 | 33.3% | 22.2% | 12.1% | 9.6% | 8.1% | 4.4% | 3.6% | 3.6% | 2% | 1.1% |
| Mar 2026 | 36.2% | 19.7% | 10.7% | 10.7% | 8.5% | 4.5% | 3.2% | 3.9% | 1.7% | 0.76% |
| Apr 2026 | 33.8% | 22.5% | 12.3% | 9.7% | 8.2% | 4.5% | 3% | 3.7% | 1.6% | 0.72% |
| May 2026 | 36.9% | 20.1% | 10.6% | 8.9% | 8.9% | 5.6% | 2.7% | 3.3% | 2.2% | 0.78% |
| Jun 2026 | 35.4% | 19.3% | 12.9% | 10.2% | 8.6% | 4.7% | 3.2% | 3.2% | 1.7% | 0.75% |
| Jul 2026 | 35.6% | 19.4% | 12.9% | 10.2% | 8.6% | 4.7% | 3.2% | 3.2% | 1.4% | 0.75% |
| Aug 2026 | 36.4% | 19.8% | 13.2% | 8.8% | 8.8% | 4.8% | 3.3% | 2.6% | 1.4% | 0.77% |
| Sep 2026 | 35.4% | 19.3% | 12.9% | 10.2% | 8.6% | 5.4% | 3.2% | 2.6% | 1.7% | 0.75% |
How has the Ageas and RAC comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: RAC took it in August 2026.
- Across the 12 months ending September 2026, Ageas’ share of searches among van insurance providers in the United Kingdom moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for United Kingdom van insurance providers in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ageas’ and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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