Van insurance providers in the United Kingdom:Which are most popular?

Name: Van insurance providers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Admiral was the most searched van insurance provider in the United Kingdom, accounting for 35.4% of all searches among the ten providers we track. When we checked with ChatGPT and Google AI Overviews, The Van Insurer was mentioned most often, in three of the five answers. The Van Insurer was recommended most often, though no response put it first.

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Top van insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Van Insurer was mentioned most often, in three of the five answers. The Van Insurer was recommended most often, though no answer put it first. Aviva and AXA tied for second. Admiral, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Van Insurer	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
RAC	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Direct Line	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Aviva	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
AXA	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Admiral	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tradex Insurance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hastings Direct	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ageas	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
1st Central	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Van Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AXA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tradex Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ageas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
1st Central0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about van insurance providers

5 answers

Asked ChatGPT
“Who has the best van insurance in the UK?”
1. 1AXA
2. 2The Van Insurer
3. 3RAC
4. 4Direct Line
Asked ChatGPT
“Which company should I insure my van with?”
1. 1Aviva
2. 2The Van Insurer
3. 3RAC
Asked ChatGPT
“What's the cheapest van insurance for a tradesperson in the UK?”
1. 1The Van Insurer
Searched Google, AI Overview
“van insurance”
Searched Google, AI Overview
“van insurance quote”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which van insurance providers do people search for most?

This chart shows how often people search Google for each van insurance provider by name. Each line represents a brand's share of searches for all ten van insurance providers we track, month by month, from searches in United Kingdom.

Share of searches among van insurance providers in the United Kingdom, by month

Month	Admiral	Direct Line	Aviva	Tradex Insurance	Hastings Direct	AXA	RAC	Ageas	The Van Insurer	1st Central
Oct 2025	34%	22.7%	9.8%	12.4%	8.2%	4.5%	2.5%	3.7%	1.3%	0.88%
Nov 2025	37.7%	20.6%	10.9%	10.9%	7.4%	4.1%	2.7%	3.4%	1.5%	0.8%
Dec 2025	35.7%	23.8%	10.6%	10.6%	6.6%	4.8%	2.6%	3.2%	1.4%	0.73%
Jan 2026	33.1%	22.1%	12%	9.5%	8%	5%	3.6%	3.6%	2%	1.1%
Feb 2026	33.3%	22.2%	12.1%	9.6%	8.1%	4.4%	3.6%	3.6%	2%	1.1%
Mar 2026	36.2%	19.7%	10.7%	10.7%	8.5%	4.5%	3.2%	3.9%	1.7%	0.76%
Apr 2026	33.8%	22.5%	12.3%	9.7%	8.2%	4.5%	3%	3.7%	1.6%	0.72%
May 2026	36.9%	20.1%	10.6%	8.9%	8.9%	5.6%	2.7%	3.3%	2.2%	0.78%
Jun 2026	35.4%	19.3%	12.9%	10.2%	8.6%	4.7%	3.2%	3.2%	1.7%	0.75%
Jul 2026	35.6%	19.4%	12.9%	10.2%	8.6%	4.7%	3.2%	3.2%	1.4%	0.75%
Aug 2026	36.4%	19.8%	13.2%	8.8%	8.8%	4.8%	3.3%	2.6%	1.4%	0.77%
Sep 2026	35.4%	19.3%	12.9%	10.2%	8.6%	5.4%	3.2%	2.6%	1.7%	0.75%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Admiral	35.4%	6.6K	0%	-0.9 points
2, held 2nd	Direct Line	19.3%	3.6K	0%	-0.5 points
3, held 3rd	Aviva	12.9%	2.4K	0%	-0.3 points
4, moved from 5th to 4th	Tradex Insurance	10.2%	1.9K	+18.8%	+1.4 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Hastings Direct	8.6%	1.6K	0%	-0.2 pointsmoved from 4th to 5th
6, held 6th	AXA	5.4%	1K	+13.6%	+0.5 points
7, held 7th	RAC	3.2%	590	0%	-0.1 points
8, held 8th	Ageas	2.6%	480	0%	-0.1 points
9, held 9th	The Van Insurer	1.7%	320	+23.1%	+0.3 points
10, held 10th	1st Central	0.75%	140	0%	0 points

1.Admiral
35.4%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.Direct Line
19.3%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Aviva
12.9%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Tradex Insurance
10.2%
Moved from 5th to 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.4 points.
5.Hastings Direct
8.6%
Moved from 4th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.AXA
5.4%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share +0.5 points.
7.RAC
3.2%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Ageas
2.6%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
9.The Van Insurer
1.7%
Held 9th. 320 estimated branded searches, +23.1% vs prior month. Share +0.3 points.
10.1st Central
0.75%
Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Direct Line and Aviva sell other things too, so only their searches that name this product count here, like “direct line van insurance”.

Which brand is most popular in search among van insurance providers in the United Kingdom?

10 brands

In September 2026, Admiral was the most searched among van insurance providers in the United Kingdom, with an estimated 6.6K branded searches, 35.4% of all searches for the ten we track. Direct Line is in 2nd place, 16.1 percentage points behind at 19.3%.

United Kingdom van insurance providers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Admiral	34% → 35.4%	37.7%Nov 2025	33.1%Jan 2026	1st
Direct Line	22.7% → 19.3%	23.8%Dec 2025	19.3%Sep 2026	2nd
Aviva	9.8% → 12.9%	13.2%Aug 2026	9.8%Oct 2025	4th → 3rd
Tradex Insurance	12.4% → 10.2%	12.4%Oct 2025	8.8%Aug 2026	3rd → 4th
Hastings Direct	8.2% → 8.6%	8.9%May 2026	6.6%Dec 2025	5th
AXA	4.5% → 5.4%	5.6%May 2026	4.1%Nov 2025	6th
RAC	2.5% → 3.2%	3.6%Feb 2026	2.5%Oct 2025	8th → 7th
Ageas	3.7% → 2.6%	3.9%Mar 2026	2.6%Sep 2026	7th → 8th
The Van Insurer	1.3% → 1.7%	2.2%May 2026	1.3%Oct 2025	9th
1st Central	0.88% → 0.75%	1.1%Feb 2026	0.72%Apr 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Admiral’s share of searches among van insurance providers in the United Kingdom increased from 34% to 35.4%.
Across the 12 months ending September 2026, Direct Line’s share of searches among van insurance providers in the United Kingdom decreased from 22.7% to 19.3%.
Across the 12 months ending September 2026, Aviva’s share of searches among van insurance providers in the United Kingdom increased from 9.8% to 12.9%.
Across the 12 months ending September 2026, Tradex Insurance’s share of searches among van insurance providers in the United Kingdom decreased from 12.4% to 10.2%.
Across the 12 months ending September 2026, AXA’s share of searches among van insurance providers in the United Kingdom increased from 4.5% to 5.4%.
Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom increased from 2.5% to 3.2%.
Across the 12 months ending September 2026, Ageas’ share of searches among van insurance providers in the United Kingdom decreased from 3.7% to 2.6%.
Across the 12 months ending September 2026, Admiral’s share of searches among van insurance providers in the United Kingdom peaked at 37.7% in November 2025 and was lowest at 33.1% in January 2026.
Across the 12 months ending September 2026, Direct Line’s share of searches among van insurance providers in the United Kingdom peaked at 23.8% in December 2025 and was lowest at 19.3% in September 2026.
Across the 12 months ending September 2026, Aviva’s share of searches among van insurance providers in the United Kingdom peaked at 13.2% in August 2026 and was lowest at 9.8% in October 2025.
Across the 12 months ending September 2026, Tradex Insurance’s share of searches among van insurance providers in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 8.8% in August 2026.
Across the 12 months ending September 2026, Hastings Direct’s share of searches among van insurance providers in the United Kingdom peaked at 8.9% in May 2026 and was lowest at 6.6% in December 2025.
Across the 12 months ending September 2026, AXA’s share of searches among van insurance providers in the United Kingdom peaked at 5.6% in May 2026 and was lowest at 4.1% in November 2025.
Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom peaked at 3.6% in February 2026 and was lowest at 2.5% in October 2025.
Across the 12 months ending September 2026, Ageas’ share of searches among van insurance providers in the United Kingdom peaked at 3.9% in March 2026 and was lowest at 2.6% in September 2026.
Across the 12 months ending September 2026, Aviva rose from 4th to 3rd among van insurance providers in the United Kingdom.
Across the 12 months ending September 2026, Tradex Insurance fell from 3rd to 4th among van insurance providers in the United Kingdom.
Across the 12 months ending September 2026, RAC rose from 8th to 7th among van insurance providers in the United Kingdom.
Across the 12 months ending September 2026, Ageas fell from 7th to 8th among van insurance providers in the United Kingdom.
Across the 12 months ending September 2026, Hastings Direct, The Van Insurer and 1st Central held steady: their share of searches among van insurance providers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom van insurance providers in September 2026?

8 changes

In September 2026, Tradex Insurance overtook Hastings Direct to rank 4th among van insurance providers in the United Kingdom, with 10.2% of the searches.
In September 2026, AXA gained share of searches among van insurance providers in the United Kingdom, from 4.8% to 5.4%.
In September 2026, Admiral lost share of searches among van insurance providers in the United Kingdom, from 36.4% to 35.4%.
In September 2026, Direct Line lost share of searches among van insurance providers in the United Kingdom, from 19.8% to 19.3%.
Estimated monthly branded searches for Aviva in the United Kingdom rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for The Van Insurer in the United Kingdom rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
Estimated monthly branded searches for RAC in the United Kingdom rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
Estimated monthly branded searches for Ageas in the United Kingdom fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are branded searches counted for van insurance providers?

10 search terms

Each brand's share of searches among van insurance providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.