Brandwave

RAC vs The Van Insurer:Which is more popular in the United Kingdom?

In September 2026, RAC had more branded searches than The Van Insurer among van insurance providers in the United Kingdom. RAC had about 590 branded searches, while The Van Insurer had 320. RAC made up 3.2% of all van insurance provider searches we track, and The Van Insurer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about van insurance providers, The Van Insurer appeared in three of the five answers and RAC in two. The Van Insurer was mentioned before RAC in every answer.

Among van insurance providers in the United Kingdom in September 2026

Who do people search for more?

RAC, about 84% more searches than The Van Insurer

RAC 590 searchesThe Van Insurer 320 searches

Who does AI mention more?

The Van Insurer, mentioned in 3 of 5 answers, RAC in 2

The Van Insurer in 3 of 5RAC in 2 of 5

Who does AI recommend more?

The Van Insurer, named ahead of RAC in every answer

The Van Insurer first in 2RAC never first

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Top van insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Van Insurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Van Insurer was listed before RAC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Van Insurer1st
  2. Aviva2nd
  3. AXA2nd
  4. RAC4th
  5. Direct Line5th
  6. Admiral–
  7. Tradex Insurance–
  8. Hastings Direct–
  9. Ageas–
  10. 1st Central–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Van Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradex Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ageas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1st Central0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about van insurance providers

5 answers

  • Asked ChatGPT

    “Who has the best van insurance in the UK?”

    1. 1AXA
    2. 2The Van Insurer
    3. 3RAC
    4. 4Direct Line

  • Asked ChatGPT

    “Which company should I insure my van with?”

    1. 1Aviva
    2. 2The Van Insurer
    3. 3RAC

  • Asked ChatGPT

    “What's the cheapest van insurance for a tradesperson in the UK?”

    1. 1The Van Insurer

  • Searched Google, AI Overview

    “van insurance”

    1. Searched Google, AI Overview

      “van insurance quote”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Is RAC or The Van Insurer more popular in search?

      This chart shows how often people search Google for RAC and The Van Insurer by name. Each line represents a brand's share of searches for all ten van insurance providers we track, month by month, from searches in United Kingdom.

      RAC and The Van Insurer among van insurance providers in the United Kingdom, by month

      Share of searches by month for RAC, The Van Insurer. The figures are in the table below the chart.

      View monthly share of searches table
      MonthAdmiralDirect LineAvivaTradex InsuranceHastings DirectAXARACAgeasThe Van Insurer1st Central
      Oct 202534%22.7%9.8%12.4%8.2%4.5%2.5%3.7%1.3%0.88%
      Nov 202537.7%20.6%10.9%10.9%7.4%4.1%2.7%3.4%1.5%0.8%
      Dec 202535.7%23.8%10.6%10.6%6.6%4.8%2.6%3.2%1.4%0.73%
      Jan 202633.1%22.1%12%9.5%8%5%3.6%3.6%2%1.1%
      Feb 202633.3%22.2%12.1%9.6%8.1%4.4%3.6%3.6%2%1.1%
      Mar 202636.2%19.7%10.7%10.7%8.5%4.5%3.2%3.9%1.7%0.76%
      Apr 202633.8%22.5%12.3%9.7%8.2%4.5%3%3.7%1.6%0.72%
      May 202636.9%20.1%10.6%8.9%8.9%5.6%2.7%3.3%2.2%0.78%
      Jun 202635.4%19.3%12.9%10.2%8.6%4.7%3.2%3.2%1.7%0.75%
      Jul 202635.6%19.4%12.9%10.2%8.6%4.7%3.2%3.2%1.4%0.75%
      Aug 202636.4%19.8%13.2%8.8%8.8%4.8%3.3%2.6%1.4%0.77%
      Sep 202635.4%19.3%12.9%10.2%8.6%5.4%3.2%2.6%1.7%0.75%

      How has branded search for RAC and The Van Insurer changed in the United Kingdom over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom van insurance providers in September 2026?

      2 changes

      1. Estimated monthly branded searches for The Van Insurer in the United Kingdom rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

      2. Estimated monthly branded searches for RAC in the United Kingdom rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

      How are RAC’s and The Van Insurer’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using RAC’s and The Van Insurer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      RAC

      1 branded search term

      • rac van insurance

      The Van Insurer

      1 branded search term

      • the van insurer

      How the Brand Demand Index is measured

      Other head-to-heads among van insurance providers

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