Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 322,000 times in the United Kingdom, a 16% decrease from the previous year. These searches made up 13.1% of all United Kingdom BBQ brand searches, placing Ninja fourth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Ninja appeared in one of the five answers and was the seventh most recommended of the 12.

Search and AI answers in September 2026

Ninja is the fourth most searched of 12 competitors and the seventh most recommended in AI answers.

  1. Big Green EggShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. WeberShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Kamado JoeShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. NinjaShare of searches 13.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. OutbackShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ninja is the seventh most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Kamado Joe3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Traeger6th
  7. Ninja7th
  8. Outback–
  9. Masterbuilt–
  10. Campingaz–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which BBQ brands compete with Ninja?

Ninja against BBQ brands in the United Kingdom, by month

Share of searches by month for Big Green Egg, Weber, Kamado Joe, Ninja, Outback, Napoleon, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggWeberKamado JoeNinjaOutbackNapoleonTraegerMasterbuiltCampingazChar-BroilEverdureLandmann
Oct 202524.8%20.2%20.2%16.5%4.9%2.2%5.8%1.2%0.98%0.98%1.2%0.98%
Nov 202528.8%19.2%19.2%15.7%4.7%2.1%5.5%1.1%0.76%1.1%0.93%0.93%
Dec 202526.4%17.6%21.6%17.6%4.3%1.6%6.4%1.6%0.45%1.3%0.69%0.69%
Jan 202625.1%20.6%20.6%13.7%4.8%2.2%4.8%1.2%0.66%1.2%4.1%0.99%
Feb 202625%25%20.4%9.1%7.3%2.5%4.8%1.5%0.98%1.2%0.98%1.2%
Mar 202620.3%30.4%16.6%9.1%11.1%3.3%3.3%1.1%1.1%1.5%0.81%1.5%
Apr 202618.3%33.5%15%12.3%10%3%2.4%1.1%0.89%1.3%0.72%1.3%
May 202614.5%39.5%14.5%11.8%9.7%2.9%1.9%0.83%1%1.3%0.83%1.3%
Jun 202616%35.6%16%13%8.7%3.2%2.1%1.2%1.2%1.2%0.93%1.2%
Jul 202617.7%32.2%17.7%14.4%7.9%2.9%1.9%1%1.3%1%0.8%1.3%
Aug 202619.7%29.5%16.1%16.1%7.2%3.2%2.6%1.1%1.4%1.1%0.96%1.1%
Sep 202624.1%24.1%19.7%13.1%5.8%3.9%3.9%1.4%1.2%0.95%0.95%0.95%

  1. 1.Big Green Egg

    24.1%

    Moved from 2nd to 1st. 9.9K estimated branded searches, -45.3% vs prior month. Share +4.4 points.

  2. 2.Weber

    24.1%

    Moved from 1st to 2nd. 9.9K estimated branded searches, -63.5% vs prior month. Share -5.4 points.

  3. 3.Kamado Joe

    19.7%

    Held 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share +3.6 points.

  4. 4.Ninja

    13.1%

    Held 4th. 5.4K estimated branded searches, -63.5% vs prior month. Share -3 points.

  5. 5.Outback

    5.8%

    Held 5th. 2.4K estimated branded searches, -63.6% vs prior month. Share -1.3 points.

  6. 6.Napoleon

    3.9%

    Held 6th. 1.6K estimated branded searches, -44.8% vs prior month. Share +0.7 points.

  7. 7.Traeger

    3.9%

    Held 7th. 1.6K estimated branded searches, -33.3% vs prior month. Share +1.3 points.

  8. 8.Masterbuilt

    1.4%

    Moved from 11th to 8th. 590 estimated branded searches, -41% vs prior month. Share +0.3 points.

  9. 9.Campingaz

    1.2%

    Moved from 8th to 9th. 480 estimated branded searches, -63.1% vs prior month. Share -0.2 points.

  10. 10.Char-Broil

    0.95%

    Moved from 9th to 10th. 390 estimated branded searches, -61% vs prior month. Share -0.1 points.

  11. 11.Everdure

    0.95%

    Moved from 12th to 11th. 390 estimated branded searches, -55.7% vs prior month. Share 0 points.

  12. 12.Landmann

    0.95%

    Moved from 10th to 12th. 390 estimated branded searches, -61% vs prior month. Share -0.1 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

47 comparisons

How has branded search demand for Ninja changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in the United Kingdom fell from 383K to 322K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom decreased from 16.5% to 13.1%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom peaked at 17.6% in December 2025 and was lowest at 9.1% in February 2026.

How did search popularity change for United Kingdom BBQ brands in September 2026?

6 changes

  1. In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches.

  2. In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%.

  3. In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%.

  4. In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%.

  5. In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%.

  6. In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%.

How are Ninja’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ninja air fryer
  • ninja blender
  • ninja coffee machine
  • ninja woodfire
  • ninja zerostick

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, in the United Kingdom.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee machine brands1st of 1328.6%Show ranking
Cookware brands11th of 130.29%Show ranking
Air fryer brands1st of 1267.3%Show ranking
Blender brands1st of 1057.1%Show ranking
BBQ brands4th of 1213.1%Shown above
Creator with pink hair and a pink jacket

Is Ninja your brand?

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