KitchenAid vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than KitchenAid among blender brands in the United Kingdom. Ninja had about 40,500 branded searches, while KitchenAid had 3,600. Ninja made up 57.1% of all blender brand searches we track, and KitchenAid accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about blender brands, Ninja appeared in four of the five answers and KitchenAid in one. Ninja was mentioned before KitchenAid in every answer.
Who do people search for more?
Ninja, about 11 searches for every 1 for KitchenAid
Who does AI mention more?
Ninja, mentioned in 4 of 5 answers, KitchenAid in 1
Who does AI recommend more?
Ninja, named ahead of KitchenAid in every answer
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ninja1st
NutriBullet2nd
Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is KitchenAid or Ninja more popular in search?
This chart shows how often people search Google for KitchenAid and Ninja by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ninja, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
How has the KitchenAid and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom moved from 5% to 5.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom moved from 56.3% to 57.1%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United Kingdom blender brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.
KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid blender
Ninja
1 branded search term
- ninja blender
Other head-to-heads among blender brands
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