Blender brands in the United Kingdom:Which are most popular?

Name: Blender brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ninja was the most searched blender brand in the United Kingdom, accounting for 57.1% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Ninja and NutriBullet were mentioned most often, in four of the five answers. Ninja was recommended most often, coming first in one out of three responses that gave a list.

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Top blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja and NutriBullet were mentioned most often, in four of the five answers. Ninja was recommended most often, coming first in one out of three answers that gave a list. NutriBullet was second, and Vitamix was third. Kenwood, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ninja	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
NutriBullet	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Vitamix	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KitchenAid	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Blendtec	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kenwood	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Russell Hobbs	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tefal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Salter	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BlendJet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Asked ChatGPT
“Which blender should I buy in the UK?”
1. 1Ninja
2. 2NutriBullet
Asked ChatGPT
“What are the best blender brands?”
1. 1Vitamix
2. 2Blendtec
3. 3Ninja
4. 4KitchenAid
5. 5NutriBullet
Asked ChatGPT
“What is the best blender for smoothies?”
1. 1NutriBullet
2. 2Ninja
3. 3Vitamix
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
1. 1Ninja
2. 2NutriBullet

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which blender brands do people search for most?

This chart shows how often people search Google for each blender brand by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.

Share of searches among blender brands in the United Kingdom, by month

Month	Ninja	NutriBullet	Vitamix	KitchenAid	Kenwood	Russell Hobbs	Tefal	Blendtec	Salter	BlendJet
Oct 2025	56.3%	16.8%	9.2%	5%	4%	2.6%	2.6%	1.4%	1%	1%
Nov 2025	60%	18%	8%	4.4%	2.9%	1.9%	2.4%	0.87%	0.87%	0.71%
Dec 2025	56.3%	20.6%	7.5%	5%	3.3%	2.2%	2.7%	0.82%	0.82%	0.82%
Jan 2026	52.7%	23.6%	8.6%	4.7%	3.1%	2%	2.6%	0.94%	0.94%	0.77%
Feb 2026	61.6%	18.4%	6.7%	3.6%	3%	2%	2%	1.1%	0.9%	0.73%
Mar 2026	60.6%	18.1%	8.1%	3.5%	2.9%	2%	2%	1.2%	0.72%	0.88%
Apr 2026	60.7%	18.2%	8.1%	3.6%	2.3%	2%	2.3%	1.2%	0.88%	0.72%
May 2026	60.6%	18.1%	8.1%	3.6%	2.3%	2%	2.3%	1.2%	0.88%	0.88%
Jun 2026	62.1%	18.6%	6.8%	3.6%	2.4%	1.6%	2.4%	1.1%	0.74%	0.74%
Jul 2026	57.3%	20.9%	7.6%	4.1%	2.7%	2.3%	2.3%	1.2%	0.84%	0.68%
Aug 2026	55.6%	20.3%	9.1%	4.9%	2.6%	2.2%	2.2%	1.2%	1.2%	0.66%
Sep 2026	57.1%	20.9%	7.6%	5.1%	2.7%	2.3%	1.8%	1%	1%	0.55%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ninja SharkNinja	57.1%	40.5K	0%	+1.5 points
2, held 2nd	NutriBullet	20.9%	14.8K	0%	+0.5 points
3, held 3rd	Vitamix	7.6%	5.4K	-18.2%	-1.4 points
4, held 4th	KitchenAid	5.1%	3.6K	0%	+0.1 points
5, held 5th	Kenwood	2.7%	1.9K	0%	+0.1 points
6, held 6th	Russell Hobbs	2.3%	1.6K	0%	+0.1 points
7, held 7th	Tefal	1.8%	1.3K	-18.8%	-0.4 points
8, held 8th	Blendtec	1%	720	-18.2%	-0.2 points
9, held 9th	Salter	1%	720	-18.2%	-0.2 points
10, held 10th	BlendJet	0.55%	390	-18.8%	-0.1 points

1.Ninja
57.1%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.NutriBullet
20.9%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Vitamix
7.6%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.KitchenAid
5.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Kenwood
2.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Russell Hobbs
2.3%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Tefal
1.8%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.
8.Blendtec
1%
Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
9.Salter
1%
Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.BlendJet
0.55%
Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among blender brands in the United Kingdom?

10 brands

In September 2026, Ninja was the most searched among blender brands in the United Kingdom, with an estimated 40.5K branded searches, 57.1% of all searches for the ten we track. NutriBullet is in 2nd place, 36.2 percentage points behind at 20.9%.

United Kingdom blender brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ninja	56.3% → 57.1%	62.1%Jun 2026	52.7%Jan 2026	1st
NutriBullet	16.8% → 20.9%	23.6%Jan 2026	16.8%Oct 2025	2nd
Vitamix	9.2% → 7.6%	9.2%Oct 2025	6.7%Feb 2026	3rd
KitchenAid	5% → 5.1%	5.1%Sep 2026	3.5%Mar 2026	4th
Kenwood	4% → 2.7%	4%Oct 2025	2.3%May 2026	5th
Russell Hobbs	2.6% → 2.3%	2.6%Oct 2025	1.6%Jun 2026	6th
Tefal	2.6% → 1.8%	2.7%Dec 2025	1.8%Sep 2026	7th
Blendtec	1.4% → 1%	1.4%Oct 2025	0.82%Dec 2025	8th
Salter	1%	1.2%Aug 2026	0.72%Mar 2026	10th → 9th
BlendJet	1% → 0.55%	1%Oct 2025	0.55%Sep 2026	9th → 10th

Each finding as a sentence

Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom increased from 56.3% to 57.1%.
Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom increased from 16.8% to 20.9%.
Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom decreased from 9.2% to 7.6%.
Across the 12 months ending September 2026, Kenwood’s share of searches among blender brands in the United Kingdom decreased from 4% to 2.7%.
Across the 12 months ending September 2026, Tefal’s share of searches among blender brands in the United Kingdom decreased from 2.6% to 1.8%.
Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom peaked at 62.1% in June 2026 and was lowest at 52.7% in January 2026.
Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom peaked at 23.6% in January 2026 and was lowest at 16.8% in October 2025.
Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom peaked at 9.2% in October 2025 and was lowest at 6.7% in February 2026.
Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom peaked at 5.1% in September 2026 and was lowest at 3.5% in March 2026.
Across the 12 months ending September 2026, Kenwood’s share of searches among blender brands in the United Kingdom peaked at 4% in October 2025 and was lowest at 2.3% in May 2026.
Across the 12 months ending September 2026, Russell Hobbs’ share of searches among blender brands in the United Kingdom peaked at 2.6% in October 2025 and was lowest at 1.6% in June 2026.
Across the 12 months ending September 2026, Salter rose from 10th to 9th among blender brands in the United Kingdom.
Across the 12 months ending September 2026, BlendJet fell from 9th to 10th among blender brands in the United Kingdom.
Across the 12 months ending September 2026, KitchenAid, Russell Hobbs and Blendtec held steady: their share of searches among blender brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom blender brands in September 2026?

8 changes

In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.
In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.
In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.
KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.
Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.
Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
Estimated monthly branded searches for Kenwood in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Blendtec in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted for blender brands?

10 search terms

Each brand's share of searches among blender brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.