KitchenAid vs Vitamix:Which is more popular?
In September 2026, Vitamix had more branded searches than KitchenAid among blender brands in the United Kingdom. Vitamix had about 5,400 branded searches, while KitchenAid had 3,600. Vitamix made up 7.6% of all blender brand searches we track, and KitchenAid accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in two of the five answers and KitchenAid in one. Vitamix was mentioned before KitchenAid in every answer that named either.
Who do people search for more?
Vitamix, about 50% more searches than KitchenAid
Who does AI mention more?
Vitamix, mentioned in 2 of 5 answers, KitchenAid in 1
Who does AI recommend more?
Vitamix, named ahead of KitchenAid in 2 of 2 answers
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitamix was listed before KitchenAid in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
NutriBullet2nd- Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is KitchenAid or Vitamix more popular in search?
This chart shows how often people search Google for KitchenAid and Vitamix by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Vitamix, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom moved from 5% to 5.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom blender brands in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.
KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid blender
Vitamix
1 branded search term
- vitamix
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