Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 3,600 times in the United Kingdom, about the same as the previous year. These searches made up 5.1% of all United Kingdom blender brand searches, placing KitchenAid fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

KitchenAid is the fourth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. NinjaShare of searches 57.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NutriBulletShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. VitamixShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. KitchenAidShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. KenwoodShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. NutriBullet2nd
  3. Vitamix3rd
  4. Blendtec4th
  5. KitchenAid5th
  6. Kenwood–
  7. Russell Hobbs–
  8. Tefal–
  9. Salter–
  10. BlendJet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which blender brands compete with KitchenAid?

KitchenAid against blender brands in the United Kingdom, by month

Share of searches by month for Ninja, NutriBullet, Vitamix, KitchenAid, Kenwood, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletVitamixKitchenAidKenwoodRussell HobbsTefalBlendtecSalterBlendJet
Oct 202556.3%16.8%9.2%5%4%2.6%2.6%1.4%1%1%
Nov 202560%18%8%4.4%2.9%1.9%2.4%0.87%0.87%0.71%
Dec 202556.3%20.6%7.5%5%3.3%2.2%2.7%0.82%0.82%0.82%
Jan 202652.7%23.6%8.6%4.7%3.1%2%2.6%0.94%0.94%0.77%
Feb 202661.6%18.4%6.7%3.6%3%2%2%1.1%0.9%0.73%
Mar 202660.6%18.1%8.1%3.5%2.9%2%2%1.2%0.72%0.88%
Apr 202660.7%18.2%8.1%3.6%2.3%2%2.3%1.2%0.88%0.72%
May 202660.6%18.1%8.1%3.6%2.3%2%2.3%1.2%0.88%0.88%
Jun 202662.1%18.6%6.8%3.6%2.4%1.6%2.4%1.1%0.74%0.74%
Jul 202657.3%20.9%7.6%4.1%2.7%2.3%2.3%1.2%0.84%0.68%
Aug 202655.6%20.3%9.1%4.9%2.6%2.2%2.2%1.2%1.2%0.66%
Sep 202657.1%20.9%7.6%5.1%2.7%2.3%1.8%1%1%0.55%

  1. 1.Ninja

    57.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.NutriBullet

    20.9%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Vitamix

    7.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.KitchenAid

    5.1%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kenwood

    2.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Russell Hobbs

    2.3%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Tefal

    1.8%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  8. 8.Blendtec

    1%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Salter

    1%

    Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  10. 10.BlendJet

    0.55%

    Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

9 comparisons

How has branded search demand for KitchenAid changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in the United Kingdom held steady at 3.6K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom peaked at 5.1% in September 2026 and was lowest at 3.5% in March 2026.

How did search popularity change for United Kingdom blender brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.

  2. In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.

  3. In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.

  4. KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.

  5. Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

  6. Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

How are KitchenAid’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid blender

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How the Brand Demand Index is measured

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