Brandwave

BlendJet vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than BlendJet among blender brands in the United Kingdom. KitchenAid had about 3,600 branded searches, while BlendJet had 390. KitchenAid made up 5.1% of all blender brand searches we track, and BlendJet accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and BlendJet in none.

Among blender brands in the United Kingdom in September 2026

Who do people search for more?

KitchenAid, about 9 searches for every 1 for BlendJet

KitchenAid 3.6K searchesBlendJet 390 searches

Who does AI mention more?

KitchenAid, mentioned in 1 of 5 answers, BlendJet in 0

KitchenAid in 1 of 5BlendJet in 0 of 5

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BlendJet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. NutriBullet2nd
  3. Vitamix3rd
  4. Blendtec4th
  5. KitchenAid5th
  6. Kenwood–
  7. Russell Hobbs–
  8. Tefal–
  9. Salter–
  10. BlendJet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is BlendJet or KitchenAid more popular in search?

This chart shows how often people search Google for BlendJet and KitchenAid by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.

BlendJet and KitchenAid among blender brands in the United Kingdom, by month

Share of searches by month for KitchenAid, BlendJet. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletVitamixKitchenAidKenwoodRussell HobbsTefalBlendtecSalterBlendJet
Oct 202556.3%16.8%9.2%5%4%2.6%2.6%1.4%1%1%
Nov 202560%18%8%4.4%2.9%1.9%2.4%0.87%0.87%0.71%
Dec 202556.3%20.6%7.5%5%3.3%2.2%2.7%0.82%0.82%0.82%
Jan 202652.7%23.6%8.6%4.7%3.1%2%2.6%0.94%0.94%0.77%
Feb 202661.6%18.4%6.7%3.6%3%2%2%1.1%0.9%0.73%
Mar 202660.6%18.1%8.1%3.5%2.9%2%2%1.2%0.72%0.88%
Apr 202660.7%18.2%8.1%3.6%2.3%2%2.3%1.2%0.88%0.72%
May 202660.6%18.1%8.1%3.6%2.3%2%2.3%1.2%0.88%0.88%
Jun 202662.1%18.6%6.8%3.6%2.4%1.6%2.4%1.1%0.74%0.74%
Jul 202657.3%20.9%7.6%4.1%2.7%2.3%2.3%1.2%0.84%0.68%
Aug 202655.6%20.3%9.1%4.9%2.6%2.2%2.2%1.2%1.2%0.66%
Sep 202657.1%20.9%7.6%5.1%2.7%2.3%1.8%1%1%0.55%

How has the BlendJet and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom blender brands in September 2026?

2 changes
  1. KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.

  2. Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlendJet’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlendJet

1 branded search term

  • blendjet

KitchenAid

1 branded search term

  • kitchenaid blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

Creator with pink hair and a pink jacket

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