How popular isBlendJet?
In September 2026, people searched for BlendJet by name about 390 times in the United Kingdom, a 45.8% decrease from the previous year. These searches made up 0.55% of all United Kingdom blender brand searches, placing BlendJet tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about blender brands, BlendJet did not appear in any of the answers.
BlendJet is the tenth most searched of 10 competitors and not listed in any AI answer.
NinjaShare of searches 57.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NutriBulletShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
VitamixShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
KitchenAidShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BlendJetShare of searches 0.55%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BlendJet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
NutriBullet2nd
Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which blender brands compete with BlendJet?
Share of searches by month for Ninja, NutriBullet, Vitamix, KitchenAid, Kenwood, Russell Hobbs, BlendJet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 40.5K | 0% | +1.5 points | |
| 2, held 2nd | 20.9% | 14.8K | 0% | +0.5 points | |
| 3, held 3rd | 7.6% | 5.4K | -18.2% | -1.4 points | |
| 4, held 4th | 5.1% | 3.6K | 0% | +0.1 points | |
| 5, held 5th | 2.7% | 1.9K | 0% | +0.1 points | |
| 6, held 6th | 2.3% | 1.6K | 0% | +0.1 points | |
| 7, held 7th | 1.8% | 1.3K | -18.8% | -0.4 points | |
| 8, held 8th | 1% | 720 | -18.2% | -0.2 points | |
| 9, held 9th | 1% | 720 | -18.2% | -0.2 points | |
| 10, held 10th | 0.55% | 390 | -18.8% | -0.1 points |
1.
Ninja57.1%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
20.9%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Vitamix7.6%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Kenwood2.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.3%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Tefal1.8%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.
8.
Blendtec1%
Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
9.
Salter1%
Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
10.
BlendJet0.55%
Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare popularity between BlendJet and its closest rivals
Every comparison with BlendJet
9 comparisons
How has branded search demand for BlendJet changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BlendJet in the United Kingdom fell from 720 to 390.
- Across the 12 months ending September 2026, BlendJet fell from 9th to 10th among blender brands in the United Kingdom.
How did search popularity change for United Kingdom blender brands in September 2026?
6 changes

In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.

In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.

In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.

KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.

Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
How are BlendJet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BlendJet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- blendjet
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Is BlendJet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.