Brandwave

KitchenAid vs NutriBullet:Which is more popular?

In September 2026, NutriBullet had more branded searches than KitchenAid among blender brands in the United Kingdom. NutriBullet had about 14,800 branded searches, while KitchenAid had 3,600. NutriBullet made up 20.9% of all blender brand searches we track, and KitchenAid accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in four of the five answers and KitchenAid in one. NutriBullet was mentioned before KitchenAid in two out of three answers.

Among blender brands in the United Kingdom in September 2026

Who do people search for more?

NutriBullet, about 4 searches for every 1 for KitchenAid

NutriBullet 14.8K searchesKitchenAid 3.6K searches

Who does AI mention more?

NutriBullet, mentioned in 4 of 5 answers, KitchenAid in 1

NutriBullet in 4 of 5KitchenAid in 1 of 5

Who does AI recommend more?

NutriBullet, named ahead of KitchenAid in 2 of 3 answers

NutriBullet first in 2KitchenAid first in 1

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NutriBullet was listed before KitchenAid in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. NutriBullet2nd
  3. Vitamix3rd
  4. Blendtec4th
  5. KitchenAid5th
  6. Kenwood–
  7. Russell Hobbs–
  8. Tefal–
  9. Salter–
  10. BlendJet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is KitchenAid or NutriBullet more popular in search?

This chart shows how often people search Google for KitchenAid and NutriBullet by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.

KitchenAid and NutriBullet among blender brands in the United Kingdom, by month

Share of searches by month for NutriBullet, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletVitamixKitchenAidKenwoodRussell HobbsTefalBlendtecSalterBlendJet
Oct 202556.3%16.8%9.2%5%4%2.6%2.6%1.4%1%1%
Nov 202560%18%8%4.4%2.9%1.9%2.4%0.87%0.87%0.71%
Dec 202556.3%20.6%7.5%5%3.3%2.2%2.7%0.82%0.82%0.82%
Jan 202652.7%23.6%8.6%4.7%3.1%2%2.6%0.94%0.94%0.77%
Feb 202661.6%18.4%6.7%3.6%3%2%2%1.1%0.9%0.73%
Mar 202660.6%18.1%8.1%3.5%2.9%2%2%1.2%0.72%0.88%
Apr 202660.7%18.2%8.1%3.6%2.3%2%2.3%1.2%0.88%0.72%
May 202660.6%18.1%8.1%3.6%2.3%2%2.3%1.2%0.88%0.88%
Jun 202662.1%18.6%6.8%3.6%2.4%1.6%2.4%1.1%0.74%0.74%
Jul 202657.3%20.9%7.6%4.1%2.7%2.3%2.3%1.2%0.84%0.68%
Aug 202655.6%20.3%9.1%4.9%2.6%2.2%2.2%1.2%1.2%0.66%
Sep 202657.1%20.9%7.6%5.1%2.7%2.3%1.8%1%1%0.55%

How has the KitchenAid and NutriBullet comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom blender brands in September 2026?

2 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.

  2. KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

1 branded search term

  • kitchenaid blender

NutriBullet

1 branded search term

  • nutribullet blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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