Coffee machine brands in the United Kingdom:Which are most popular?

Name: Coffee machine brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ninja was the most searched coffee machine brand in the United Kingdom, accounting for 28.6% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, De'Longhi showed up in every answer. De'Longhi was recommended most often, coming first in four out of five responses.

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Top coffee machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, De'Longhi appeared every time. De'Longhi was recommended most often, coming first in four out of five answers. Philips was second, and Sage was third. Ninja, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
De'Longhi	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Philips	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sage	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Nespresso	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Jura	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tassimo	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gaggia	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ninja	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Lavazza	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dolce Gusto	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Krups	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Melitta	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tassimo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gaggia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lavazza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Krups0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melitta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee machine brands

5 answers

Asked ChatGPT
“Which coffee machine should I buy in the UK?”
1. 1De'Longhi
2. 2Philips
3. 3Sage
4. 4Nespresso
Asked ChatGPT
“What are the best coffee machine brands?”
1. 1De'Longhi
2. 2Jura
3. 3Sage
4. 4Philips
5. 5Nespresso
6. 6Gaggia
Asked ChatGPT
“What is the best bean to cup coffee machine?”
1. 1De'Longhi
2. 2Philips
3. 3Jura
Searched Google, AI Overview
“coffee machine”
1. 1De'Longhi
2. 2Tassimo
3. 3Sage
Searched Google, AI Overview
“bean to cup coffee machine”
1. 1Philips
2. 2De'Longhi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which coffee machine brands do people search for most?

This chart shows how often people search Google for each coffee machine brand by name. Each line represents a brand's share of searches for all 13 coffee machine brands we track, month by month, from searches in United Kingdom.

Share of searches among coffee machine brands in the United Kingdom, by month

Month	Ninja	De'Longhi	Sage	Nespresso	Lavazza	Smeg	Tassimo	Dolce Gusto	Philips	Krups	Jura	Gaggia	Melitta
Oct 2025	30.6%	16.8%	20.5%	6.1%	2.2%	5%	6.1%	4.1%	3.4%	1.5%	1.8%	1%	0.82%
Nov 2025	35.5%	15.9%	19.5%	5.9%	1.7%	4.8%	4.8%	3.2%	4.8%	1.2%	1.2%	0.95%	0.64%
Dec 2025	33.7%	18.4%	18.4%	6.8%	2%	4.5%	4.5%	3.7%	3.7%	1.4%	1.1%	0.9%	0.74%
Jan 2026	30.7%	16.8%	20.6%	6.2%	2.3%	5%	6.2%	4.1%	3.4%	1.5%	1.5%	1%	0.82%
Feb 2026	27.9%	18.7%	18.7%	6.8%	2.5%	5.6%	6.8%	4.6%	3.1%	1.7%	1.7%	1.1%	0.89%
Mar 2026	28.1%	18.8%	18.8%	6.9%	2.5%	5.6%	6.9%	3.8%	3.1%	1.7%	1.7%	1.4%	0.9%
Apr 2026	34.3%	15.4%	18.9%	6.9%	2.1%	4.6%	5.6%	3.8%	3.1%	1.7%	1.7%	1.1%	0.75%
May 2026	28.6%	19.1%	19.1%	7%	2.6%	4.7%	5.7%	3.8%	3.8%	1.7%	2.1%	1.1%	0.76%
Jun 2026	36.2%	16.3%	16.3%	7.3%	2.2%	4.9%	4.9%	2.7%	4%	1.8%	1.8%	0.95%	0.79%
Jul 2026	35.5%	16%	19.5%	7.2%	2.1%	4.8%	4.8%	2.6%	2.6%	1.7%	1.4%	0.94%	0.77%
Aug 2026	30.9%	17%	20.8%	7.6%	2.3%	6.2%	4.2%	2.8%	2.8%	1.9%	1.5%	1.2%	0.82%
Sep 2026	28.6%	19.3%	19.3%	7.1%	5.8%	4.7%	4.7%	3.2%	2.6%	1.7%	1.4%	0.94%	0.76%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ninja SharkNinja	28.6%	110K	0%	-2.3 points
2, moved from 3rd to 2nd	De'Longhi	19.3%	74K	+22.3%	+2.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Sage	19.3%	74K	0%	-1.5 pointsmoved from 2nd to 3rd
4, held 4th	Nespresso	7.1%	27.1K	0%	-0.6 points
5, moved from 9th to 5th	Lavazza	5.8%	22.2K	+174.1%	+3.5 pointsmoved from 9th to 5th
6, moved from 5th to 6th	Smeg	4.7%	18.1K	-18.5%	-1.5 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Tassimo	4.7%	18.1K	+22.3%	+0.6 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Dolce Gusto Nestlé	3.2%	12.1K	+22.2%	+0.4 pointsmoved from 7th to 8th
9, moved from 8th to 9th	Philips	2.6%	9.9K	0%	-0.2 pointsmoved from 8th to 9th
10, held 10th	Krups	1.7%	6.6K	0%	-0.1 points
11, held 11th	Jura	1.4%	5.4K	0%	-0.1 points
12, held 12th	Gaggia	0.94%	3.6K	-18.2%	-0.3 points
13, held 13th	Melitta	0.76%	2.9K	0%	-0.1 points

1.Ninja
28.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.De'Longhi
19.3%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
3.Sage
19.3%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.Nespresso
7.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.Lavazza
5.8%
Moved from 9th to 5th. 22.2K estimated branded searches, +174.1% vs prior month. Share +3.5 points.
6.Smeg
4.7%
Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
7.Tassimo
4.7%
Moved from 6th to 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
8.Dolce Gusto
3.2%
Moved from 7th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
9.Philips
2.6%
Moved from 8th to 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.Krups
1.7%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Jura
1.4%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Gaggia
0.94%
Held 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
13.Melitta
0.76%
Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Lavazza sells other things too, so only its searches that name this product count here, like “lavazza coffee machine”.

Which brand is most popular in search among coffee machine brands in the United Kingdom?

13 brands

In September 2026, Ninja was the most searched among coffee machine brands in the United Kingdom, with an estimated 110K branded searches, 28.6% of all searches for the 13 we track. De'Longhi is in 2nd place, 9.4 percentage points behind at 19.3%.

United Kingdom coffee machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ninja	30.6% → 28.6%	36.2%Jun 2026	27.9%Feb 2026	1st
De'Longhi	16.8% → 19.3%	19.3%Sep 2026	15.4%Apr 2026	3rd → 2nd
Sage	20.5% → 19.3%	20.8%Aug 2026	16.3%Jun 2026	2nd → 3rd
Nespresso	6.1% → 7.1%	7.6%Aug 2026	5.9%Nov 2025	4th
Lavazza	2.2% → 5.8%	5.8%Sep 2026	1.7%Nov 2025	9th → 5th
Smeg	5% → 4.7%	6.2%Aug 2026	4.5%Dec 2025	6th
Tassimo	6.1% → 4.7%	6.9%Mar 2026	4.2%Aug 2026	5th → 7th
Dolce Gusto	4.1% → 3.2%	4.6%Feb 2026	2.6%Jul 2026	7th → 8th
Philips	3.4% → 2.6%	4.8%Nov 2025	2.6%Sep 2026	8th → 9th
Krups	1.5% → 1.7%	1.9%Aug 2026	1.2%Nov 2025	11th → 10th
Jura	1.8% → 1.4%	2.1%May 2026	1.1%Dec 2025	10th → 11th
Gaggia	1% → 0.94%	1.4%Mar 2026	0.9%Dec 2025	12th
Melitta	0.82% → 0.76%	0.9%Mar 2026	0.64%Nov 2025	13th

Each finding as a sentence

Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in the United Kingdom decreased from 30.6% to 28.6%.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in the United Kingdom increased from 16.8% to 19.3%.
Across the 12 months ending September 2026, Sage’s share of searches among coffee machine brands in the United Kingdom decreased from 20.5% to 19.3%.
Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in the United Kingdom increased from 6.1% to 7.1%.
Across the 12 months ending September 2026, Lavazza’s share of searches among coffee machine brands in the United Kingdom increased from 2.2% to 5.8%.
Across the 12 months ending September 2026, Tassimo’s share of searches among coffee machine brands in the United Kingdom decreased from 6.1% to 4.7%.
Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee machine brands in the United Kingdom decreased from 4.1% to 3.2%.
Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom decreased from 3.4% to 2.6%.
Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in the United Kingdom peaked at 36.2% in June 2026 and was lowest at 27.9% in February 2026.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in the United Kingdom peaked at 19.3% in September 2026 and was lowest at 15.4% in April 2026.
Across the 12 months ending September 2026, Sage’s share of searches among coffee machine brands in the United Kingdom peaked at 20.8% in August 2026 and was lowest at 16.3% in June 2026.
Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in the United Kingdom peaked at 7.6% in August 2026 and was lowest at 5.9% in November 2025.
Across the 12 months ending September 2026, Lavazza’s share of searches among coffee machine brands in the United Kingdom peaked at 5.8% in September 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in the United Kingdom peaked at 6.2% in August 2026 and was lowest at 4.5% in December 2025.
Across the 12 months ending September 2026, Tassimo’s share of searches among coffee machine brands in the United Kingdom peaked at 6.9% in March 2026 and was lowest at 4.2% in August 2026.
Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee machine brands in the United Kingdom peaked at 4.6% in February 2026 and was lowest at 2.6% in July 2026.
Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom peaked at 4.8% in November 2025 and was lowest at 2.6% in September 2026.
Across the 12 months ending September 2026, De'Longhi rose from 3rd to 2nd among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Sage fell from 2nd to 3rd among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Lavazza rose from 9th to 5th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Tassimo fell from 5th to 7th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Dolce Gusto fell from 7th to 8th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Philips fell from 8th to 9th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Krups rose from 11th to 10th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Jura fell from 10th to 11th among coffee machine brands in the United Kingdom.
Across the 12 months ending September 2026, Smeg, Gaggia and Melitta held steady: their share of searches among coffee machine brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom coffee machine brands in September 2026?

8 changes

In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches.
In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%.
In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%.
In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%.
In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%.
In September 2026, Nespresso lost share of searches among coffee machine brands in the United Kingdom, from 7.6% to 7.1%.
Estimated monthly branded searches for Jura in the United Kingdom fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted for coffee machine brands?

13 search terms

Each brand's share of searches among coffee machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.