De'Longhi vs Lavazza:Which is more popular?
In September 2026, De'Longhi had more branded searches than Lavazza among coffee machine brands in the United Kingdom. De'Longhi had about 74,000 branded searches, while Lavazza had 22,200. De'Longhi made up 19.3% of all coffee machine brand searches we track, and Lavazza accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, De'Longhi appeared in all five answers and Lavazza in none.
Who do people search for more?
De'Longhi, about 3 searches for every 1 for Lavazza
Who does AI mention more?
De'Longhi, mentioned in every answer we collected
Who does AI recommend more?
De'Longhi, the only one of the two named
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Lavazza did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tassimo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gaggia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lavazza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“Which coffee machine should I buy in the UK?”
Asked ChatGPT
“What are the best coffee machine brands?”
Asked ChatGPT
“What is the best bean to cup coffee machine?”
Searched Google, AI Overview
“coffee machine”
Searched Google, AI Overview
“bean to cup coffee machine”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is De'Longhi or Lavazza more popular in search?
This chart shows how often people search Google for De'Longhi and Lavazza by name. Each line represents a brand's share of searches for all 13 coffee machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for De'Longhi, Lavazza. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | De'Longhi | Sage | Nespresso | Lavazza | Smeg | Tassimo | Dolce Gusto | Philips | Krups | Jura | Gaggia | Melitta |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 16.8% | 20.5% | 6.1% | 2.2% | 5% | 6.1% | 4.1% | 3.4% | 1.5% | 1.8% | 1% | 0.82% |
| Nov 2025 | 35.5% | 15.9% | 19.5% | 5.9% | 1.7% | 4.8% | 4.8% | 3.2% | 4.8% | 1.2% | 1.2% | 0.95% | 0.64% |
| Dec 2025 | 33.7% | 18.4% | 18.4% | 6.8% | 2% | 4.5% | 4.5% | 3.7% | 3.7% | 1.4% | 1.1% | 0.9% | 0.74% |
| Jan 2026 | 30.7% | 16.8% | 20.6% | 6.2% | 2.3% | 5% | 6.2% | 4.1% | 3.4% | 1.5% | 1.5% | 1% | 0.82% |
| Feb 2026 | 27.9% | 18.7% | 18.7% | 6.8% | 2.5% | 5.6% | 6.8% | 4.6% | 3.1% | 1.7% | 1.7% | 1.1% | 0.89% |
| Mar 2026 | 28.1% | 18.8% | 18.8% | 6.9% | 2.5% | 5.6% | 6.9% | 3.8% | 3.1% | 1.7% | 1.7% | 1.4% | 0.9% |
| Apr 2026 | 34.3% | 15.4% | 18.9% | 6.9% | 2.1% | 4.6% | 5.6% | 3.8% | 3.1% | 1.7% | 1.7% | 1.1% | 0.75% |
| May 2026 | 28.6% | 19.1% | 19.1% | 7% | 2.6% | 4.7% | 5.7% | 3.8% | 3.8% | 1.7% | 2.1% | 1.1% | 0.76% |
| Jun 2026 | 36.2% | 16.3% | 16.3% | 7.3% | 2.2% | 4.9% | 4.9% | 2.7% | 4% | 1.8% | 1.8% | 0.95% | 0.79% |
| Jul 2026 | 35.5% | 16% | 19.5% | 7.2% | 2.1% | 4.8% | 4.8% | 2.6% | 2.6% | 1.7% | 1.4% | 0.94% | 0.77% |
| Aug 2026 | 30.9% | 17% | 20.8% | 7.6% | 2.3% | 6.2% | 4.2% | 2.8% | 2.8% | 1.9% | 1.5% | 1.2% | 0.82% |
| Sep 2026 | 28.6% | 19.3% | 19.3% | 7.1% | 5.8% | 4.7% | 4.7% | 3.2% | 2.6% | 1.7% | 1.4% | 0.94% | 0.76% |
Lavazza sells other things too, so only its searches that name this product count here, like “lavazza coffee machine”.
How has the De'Longhi and Lavazza comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Lavazza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in the United Kingdom moved from 16.8% to 19.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee machine brands in the United Kingdom moved from 2.2% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 22.2K.
How did search popularity change for United Kingdom coffee machine brands in September 2026?
2 changes
In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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