How popular isPhilips?
In September 2026, people searched for Philips by name about 21,600 times in the United Kingdom, a 25.8% decrease from the previous year. These searches made up 2.6% of all United Kingdom coffee machine brand searches, placing Philips ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Philips appeared in four of the five answers and was the second most recommended of the 13.
Philips is the ninth most searched of 13 competitors and the second most recommended in AI answers.
NinjaShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
De'LonghiShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SageShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NespressoShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
PhilipsShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips is the second most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nespresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tassimo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gaggia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lavazza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“Which coffee machine should I buy in the UK?”
Asked ChatGPT
“What are the best coffee machine brands?”
Asked ChatGPT
“What is the best bean to cup coffee machine?”
Searched Google, AI Overview
“coffee machine”
Searched Google, AI Overview
“bean to cup coffee machine”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which coffee machine brands compete with Philips?
Share of searches by month for Ninja, De'Longhi, Sage, Nespresso, Lavazza, Smeg, Tassimo, Dolce Gusto, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | De'Longhi | Sage | Nespresso | Lavazza | Smeg | Tassimo | Dolce Gusto | Philips | Krups | Jura | Gaggia | Melitta |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 16.8% | 20.5% | 6.1% | 2.2% | 5% | 6.1% | 4.1% | 3.4% | 1.5% | 1.8% | 1% | 0.82% |
| Nov 2025 | 35.5% | 15.9% | 19.5% | 5.9% | 1.7% | 4.8% | 4.8% | 3.2% | 4.8% | 1.2% | 1.2% | 0.95% | 0.64% |
| Dec 2025 | 33.7% | 18.4% | 18.4% | 6.8% | 2% | 4.5% | 4.5% | 3.7% | 3.7% | 1.4% | 1.1% | 0.9% | 0.74% |
| Jan 2026 | 30.7% | 16.8% | 20.6% | 6.2% | 2.3% | 5% | 6.2% | 4.1% | 3.4% | 1.5% | 1.5% | 1% | 0.82% |
| Feb 2026 | 27.9% | 18.7% | 18.7% | 6.8% | 2.5% | 5.6% | 6.8% | 4.6% | 3.1% | 1.7% | 1.7% | 1.1% | 0.89% |
| Mar 2026 | 28.1% | 18.8% | 18.8% | 6.9% | 2.5% | 5.6% | 6.9% | 3.8% | 3.1% | 1.7% | 1.7% | 1.4% | 0.9% |
| Apr 2026 | 34.3% | 15.4% | 18.9% | 6.9% | 2.1% | 4.6% | 5.6% | 3.8% | 3.1% | 1.7% | 1.7% | 1.1% | 0.75% |
| May 2026 | 28.6% | 19.1% | 19.1% | 7% | 2.6% | 4.7% | 5.7% | 3.8% | 3.8% | 1.7% | 2.1% | 1.1% | 0.76% |
| Jun 2026 | 36.2% | 16.3% | 16.3% | 7.3% | 2.2% | 4.9% | 4.9% | 2.7% | 4% | 1.8% | 1.8% | 0.95% | 0.79% |
| Jul 2026 | 35.5% | 16% | 19.5% | 7.2% | 2.1% | 4.8% | 4.8% | 2.6% | 2.6% | 1.7% | 1.4% | 0.94% | 0.77% |
| Aug 2026 | 30.9% | 17% | 20.8% | 7.6% | 2.3% | 6.2% | 4.2% | 2.8% | 2.8% | 1.9% | 1.5% | 1.2% | 0.82% |
| Sep 2026 | 28.6% | 19.3% | 19.3% | 7.1% | 5.8% | 4.7% | 4.7% | 3.2% | 2.6% | 1.7% | 1.4% | 0.94% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 110K | 0% | -2.3 points | |
| 2, moved from 3rd to 2nd | 19.3% | 74K | +22.3% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.3% | 74K | 0% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.1% | 27.1K | 0% | -0.6 points | |
| 5, moved from 9th to 5th | 5.8% | 22.2K | +174.1% | +3.5 pointsmoved from 9th to 5th | |
| 6, moved from 5th to 6th | 4.7% | 18.1K | -18.5% | -1.5 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 4.7% | 18.1K | +22.3% | +0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 3.2% | 12.1K | +22.2% | +0.4 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 2.6% | 9.9K | 0% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.7% | 6.6K | 0% | -0.1 points | |
| 11, held 11th | 1.4% | 5.4K | 0% | -0.1 points | |
| 12, held 12th | 0.94% | 3.6K | -18.2% | -0.3 points | |
| 13, held 13th | 0.76% | 2.9K | 0% | -0.1 points |
1.
Ninja28.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.
19.3%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
3.
Sage19.3%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.
7.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Lavazza5.8%
Moved from 9th to 5th. 22.2K estimated branded searches, +174.1% vs prior month. Share +3.5 points.
6.
Smeg4.7%
Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
7.
Tassimo4.7%
Moved from 6th to 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
3.2%
Moved from 7th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
9.
Philips2.6%
Moved from 8th to 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
Krups1.7%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Jura1.4%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Gaggia0.94%
Held 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
13.
Melitta0.76%
Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Lavazza sells other things too, so only its searches that name this product count here, like “lavazza coffee machine”.
Compare popularity between Philips and its closest rivals
Every comparison with Philips
31 comparisons
- De'Longhi vs Philips
- Dolce Gusto vs Philips
- Lavazza vs Philips
- Nespresso vs Philips
- Ninja vs Philips
- Philips vs Sage
- Philips vs Smeg
- Philips vs Tassimo
- COSORI vs Philips
- Philips vs Salter
- Philips vs Tefal
- Philips vs Tower
- Krups vs Philips
- Jura vs Philips
- Lakeland vs Philips
- Philips vs Russell Hobbs
- Gaggia vs Philips
- Hisense vs Philips
- JVC vs Philips
- LG vs Philips
- Panasonic vs Philips
- Philips vs Samsung
- Philips vs Sharp
- Philips vs Sony
- Philips vs TCL
- Philips vs Toshiba
- Melitta vs Philips
- Philips vs Swan
- Instant vs Philips
- Philips vs Polaroid
- Morphy Richards vs Philips
How has branded search demand for Philips changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips in the United Kingdom fell from 29.1K to 21.6K.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom decreased from 3.4% to 2.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom peaked at 4.8% in November 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Philips fell from 8th to 9th among coffee machine brands in the United Kingdom.
How did search popularity change for United Kingdom coffee machine brands in September 2026?
6 changes
In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches.
In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%.
In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%.
In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%.
In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%.
How are Philips’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- philips air fryer
- philips coffee machine
- philips tv
Who owns Philips?
Philips is owned by Philips. Brandwave does not track any other brands owned by Philips.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Philips compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee machine brands | 9th of 13 | 2.6% | Shown above |
| Air fryer brands | 5th of 12 | 3.3% | Show ranking |
| TV brands | 9th of 11 | 2.1% | Show ranking |
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.