Blendtec vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than Blendtec among blender brands in the United Kingdom. Ninja had about 40,500 branded searches, while Blendtec had 720. Ninja made up 57.1% of all blender brand searches we track, and Blendtec accounted for 1%. When we asked ChatGPT and Google AI Overviews about blender brands, Ninja appeared in four of the five answers and Blendtec in one. Ninja was mentioned before Blendtec in two out of three answers.
Who do people search for more?
Ninja, about 56 searches for every 1 for Blendtec
Who does AI mention more?
Ninja, mentioned in 4 of 5 answers, Blendtec in 1
Who does AI recommend more?
Ninja, named ahead of Blendtec in 2 of 3 answers
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blendtec was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before Blendtec in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
NutriBullet2nd
Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Blendtec or Ninja more popular in search?
This chart shows how often people search Google for Blendtec and Ninja by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ninja, Blendtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
How has the Blendtec and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Blendtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in the United Kingdom moved from 1.4% to 1%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom moved from 56.3% to 57.1%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United Kingdom blender brands in September 2026?
2 changes

In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.

Estimated monthly branded searches for Blendtec in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blendtec’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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