Cookware brands in the United Kingdom:Which are most popular?

Name: Cookware brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Le Creuset was the most searched cookware brand in the United Kingdom, accounting for 53.7% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, ProCook was mentioned most often, in three of the five answers. Tefal was recommended most often, coming first in one out of two responses that gave a list.

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Top cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ProCook was mentioned most often, in three of the five answers. Tefal was recommended most often, coming first in one out of two answers that gave a list. Le Creuset was second, and Ninja was third. HexClad, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ProCook	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Le Creuset	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Tefal	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
GreenPan	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ninja	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Staub	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tower	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
HexClad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Circulon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tramontina	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Salter	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Eaziglide	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Scanpan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eaziglide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Asked ChatGPT
“Which pans should I buy in the UK?”
1. 1ProCook
Asked ChatGPT
“What are the best cookware brands?”
1. 1Le Creuset
2. 2Ninja
3. 3Tefal
4. 4ProCook
5. 5Staub
6. 6GreenPan
Asked ChatGPT
“What is the best non-stick frying pan?”
1. 1Tefal
2. 2GreenPan
3. 3ProCook
Searched Google, AI Overview
“pans”
1. 1Tower
Searched Google, AI Overview
“saucepan set”
1. 1Le Creuset
2. 2Ninja

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which cookware brands do people search for most?

This chart shows how often people search Google for each cookware brand by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in United Kingdom.

Share of searches among cookware brands in the United Kingdom, by month

Month	Le Creuset	ProCook	HexClad	Tefal	Staub	Circulon	GreenPan	Tramontina	Salter	Eaziglide	Ninja	Scanpan	Tower
Oct 2025	55.7%	25%	9.1%	3.2%	2.2%	0.98%	0.98%	0.81%	0.54%	0.34%	0.44%	0.34%	0.34%
Nov 2025	50.6%	27.8%	12.5%	2.4%	2%	1.1%	0.91%	0.6%	0.49%	0.33%	0.6%	0.33%	0.27%
Dec 2025	52.8%	29%	10.6%	2%	1.4%	0.77%	0.95%	0.51%	0.42%	0.28%	0.63%	0.33%	0.23%
Jan 2026	51.5%	28.2%	10.4%	2.9%	1.7%	1.1%	1.1%	0.74%	0.62%	0.41%	0.62%	0.41%	0.26%
Feb 2026	51.2%	28.1%	10.3%	3.5%	1.7%	0.91%	1.1%	0.91%	0.61%	0.38%	0.61%	0.38%	0.38%
Mar 2026	50.1%	27.5%	12.3%	3.4%	1.6%	0.89%	1.1%	0.89%	0.7%	0.37%	0.59%	0.33%	0.33%
Apr 2026	54.1%	24.2%	10.9%	3.6%	1.8%	0.96%	1.2%	0.96%	0.64%	0.35%	0.64%	0.35%	0.4%
May 2026	51.9%	28.4%	10.4%	3.4%	1.4%	0.73%	0.92%	0.92%	0.5%	0.34%	0.38%	0.34%	0.34%
Jun 2026	51.4%	28.2%	10.4%	4.2%	1.4%	0.75%	0.89%	0.89%	0.61%	0.34%	0.34%	0.34%	0.34%
Jul 2026	52.4%	28.8%	8.6%	4.3%	1.4%	0.91%	0.91%	0.91%	0.48%	0.34%	0.34%	0.34%	0.28%
Aug 2026	48.3%	32.4%	9.7%	4%	1.3%	0.86%	0.86%	0.86%	0.47%	0.31%	0.31%	0.31%	0.31%
Sep 2026	53.7%	29.4%	7.2%	4.4%	1.4%	0.78%	0.78%	0.78%	0.42%	0.29%	0.29%	0.29%	0.29%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Le Creuset	53.7%	165K	+22.2%	+5.3 points
2, held 2nd	ProCook	29.4%	90.5K	0%	-3 points
3, held 3rd	HexClad	7.2%	22.2K	-18.1%	-2.5 points
4, held 4th	Tefal	4.4%	13.4K	+19.6%	+0.3 points
5, held 5th	Staub	1.4%	4.4K	+22.2%	+0.1 points
6, held 6th	Circulon	0.78%	2.4K	0%	-0.1 points
7, held 7th	GreenPan	0.78%	2.4K	0%	-0.1 points
8, held 8th	Tramontina	0.78%	2.4K	0%	-0.1 points
9, held 9th	Salter	0.42%	1.3K	0%	0 points
10, held 10th	Eaziglide	0.29%	880	0%	0 points
11, held 11th	Ninja SharkNinja	0.29%	880	0%	0 points
12, held 12th	Scanpan	0.29%	880	0%	0 points
13, held 13th	Tower	0.29%	880	0%	0 points

1.Le Creuset
53.7%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
2.ProCook
29.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3 points.
3.HexClad
7.2%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.5 points.
4.Tefal
4.4%
Held 4th. 13.4K estimated branded searches, +19.6% vs prior month. Share +0.3 points.
5.Staub
1.4%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.Circulon
0.78%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.GreenPan
0.78%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Tramontina
0.78%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Salter
0.42%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
10.Eaziglide
0.29%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
11.Ninja
0.29%
Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
12.Scanpan
0.29%
Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
13.Tower
0.29%
Held 13th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among cookware brands in the United Kingdom?

13 brands

In September 2026, Le Creuset was the most searched among cookware brands in the United Kingdom, with an estimated 165K branded searches, 53.7% of all searches for the 13 we track. ProCook is in 2nd place, 24.2 percentage points behind at 29.4%.

United Kingdom cookware brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Le Creuset	55.7% → 53.7%	55.7%Oct 2025	48.3%Aug 2026	1st
ProCook	25% → 29.4%	32.4%Aug 2026	24.2%Apr 2026	2nd
HexClad	9.1% → 7.2%	12.5%Nov 2025	7.2%Sep 2026	3rd
Tefal	3.2% → 4.4%	4.4%Sep 2026	2%Dec 2025	4th
Staub	2.2% → 1.4%	2.2%Oct 2025	1.3%Aug 2026	5th
Circulon	0.98% → 0.78%	1.1%Jan 2026	0.73%May 2026	6th
GreenPan	0.98% → 0.78%	1.2%Apr 2026	0.78%Sep 2026	7th
Tramontina	0.81% → 0.78%	0.96%Apr 2026	0.51%Dec 2025	8th
Salter	0.54% → 0.42%	0.7%Mar 2026	0.42%Dec 2025	9th
Eaziglide	0.34% → 0.29%	0.41%Jan 2026	0.28%Dec 2025	11th → 10th
Ninja	0.44% → 0.29%	0.64%Apr 2026	0.29%Sep 2026	10th → 11th
Scanpan	0.34% → 0.29%	0.41%Jan 2026	0.29%Sep 2026	12th
Tower	0.34% → 0.29%	0.4%Apr 2026	0.23%Dec 2025	13th

Each finding as a sentence

Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United Kingdom decreased from 55.7% to 53.7%.
Across the 12 months ending September 2026, ProCook’s share of searches among cookware brands in the United Kingdom increased from 25% to 29.4%.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United Kingdom decreased from 9.1% to 7.2%.
Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom increased from 3.2% to 4.4%.
Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United Kingdom decreased from 2.2% to 1.4%.
Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United Kingdom peaked at 55.7% in October 2025 and was lowest at 48.3% in August 2026.
Across the 12 months ending September 2026, ProCook’s share of searches among cookware brands in the United Kingdom peaked at 32.4% in August 2026 and was lowest at 24.2% in April 2026.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United Kingdom peaked at 12.5% in November 2025 and was lowest at 7.2% in September 2026.
Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom peaked at 4.4% in September 2026 and was lowest at 2% in December 2025.
Across the 12 months ending September 2026, Eaziglide rose from 11th to 10th among cookware brands in the United Kingdom.
Across the 12 months ending September 2026, Ninja fell from 10th to 11th among cookware brands in the United Kingdom.
Across the 12 months ending September 2026, Circulon, GreenPan, Tramontina, Salter, Scanpan and Tower held steady: their share of searches among cookware brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom cookware brands in September 2026?

8 changes

In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%.
In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%.
In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%.
Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.
Estimated monthly branded searches for Staub in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Ninja in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
Estimated monthly branded searches for Salter in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Circulon in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted for cookware brands?

14 search terms

Each brand's share of searches among cookware brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.