Brandwave

How popular isSalter?

In September 2026, people searched for Salter by name about 10,100 times in the United Kingdom, about the same as the previous year. These searches made up 0.42% of all United Kingdom cookware brand searches, placing Salter ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Salter did not appear in any of the answers.

Search and AI answers in September 2026

Salter is the ninth most searched of 13 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 53.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. ProCookShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HexCladShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TefalShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. SalterShare of searches 0.42%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salter did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Le Creuset2nd
  3. Ninja3rd
  4. ProCook4th
  5. GreenPan4th
  6. Staub6th
  7. HexClad–
  8. Circulon–
  9. Tramontina–
  10. Salter–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which cookware brands compete with Salter?

Salter against cookware brands in the United Kingdom, by month

Share of searches by month for Le Creuset, ProCook, HexClad, Tefal, Salter. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetProCookHexCladTefalStaubCirculonGreenPanTramontinaSalterEaziglideNinjaScanpanTower
Oct 202555.7%25%9.1%3.2%2.2%0.98%0.98%0.81%0.54%0.34%0.44%0.34%0.34%
Nov 202550.6%27.8%12.5%2.4%2%1.1%0.91%0.6%0.49%0.33%0.6%0.33%0.27%
Dec 202552.8%29%10.6%2%1.4%0.77%0.95%0.51%0.42%0.28%0.63%0.33%0.23%
Jan 202651.5%28.2%10.4%2.9%1.7%1.1%1.1%0.74%0.62%0.41%0.62%0.41%0.26%
Feb 202651.2%28.1%10.3%3.5%1.7%0.91%1.1%0.91%0.61%0.38%0.61%0.38%0.38%
Mar 202650.1%27.5%12.3%3.4%1.6%0.89%1.1%0.89%0.7%0.37%0.59%0.33%0.33%
Apr 202654.1%24.2%10.9%3.6%1.8%0.96%1.2%0.96%0.64%0.35%0.64%0.35%0.4%
May 202651.9%28.4%10.4%3.4%1.4%0.73%0.92%0.92%0.5%0.34%0.38%0.34%0.34%
Jun 202651.4%28.2%10.4%4.2%1.4%0.75%0.89%0.89%0.61%0.34%0.34%0.34%0.34%
Jul 202652.4%28.8%8.6%4.3%1.4%0.91%0.91%0.91%0.48%0.34%0.34%0.34%0.28%
Aug 202648.3%32.4%9.7%4%1.3%0.86%0.86%0.86%0.47%0.31%0.31%0.31%0.31%
Sep 202653.7%29.4%7.2%4.4%1.4%0.78%0.78%0.78%0.42%0.29%0.29%0.29%0.29%

  1. 1.Le Creuset

    53.7%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.3 points.

  2. 2.ProCook

    29.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.HexClad

    7.2%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  4. 4.Tefal

    4.4%

    Held 4th. 13.4K estimated branded searches, +19.6% vs prior month. Share +0.3 points.

  5. 5.Staub

    1.4%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Circulon

    0.78%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.GreenPan

    0.78%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Tramontina

    0.78%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Salter

    0.42%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Eaziglide

    0.29%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Ninja

    0.29%

    Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Scanpan

    0.29%

    Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Tower

    0.29%

    Held 13th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Salter and its closest rivals

Every comparison with Salter

26 comparisons

How has branded search demand for Salter changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter in the United Kingdom held steady, from 10.4K to 10.1K.
  • Across the 12 months ending September 2026, Salter’s share of searches among cookware brands in the United Kingdom held steady, from 0.54% to 0.42%.

How did search popularity change for United Kingdom cookware brands in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%.

  2. In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%.

  3. In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%.

  4. Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.

  5. Estimated monthly branded searches for Staub in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Ninja in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Salter’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salter air fryer
  • salter blender
  • salter pans

Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salter compete?

Salter is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cookware brands9th of 130.42%Shown above
Air fryer brands6th of 123.3%Show ranking
Blender brands9th of 101%Show ranking
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