How popular isTefal?
In September 2026, people searched for Tefal by name about 29,500 times in the United Kingdom, about the same as the previous year. These searches made up 4.4% of all United Kingdom cookware brand searches, placing Tefal fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Tefal appeared in two of the five answers and was the most recommended of the 13.
Tefal is the fourth most searched of 13 competitors and the most recommended in AI answers.
Le CreusetShare of searches 53.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
ProCookShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
HexCladShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
StaubShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal is the most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which pans should I buy in the UK?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best non-stick frying pan?”
Searched Google, AI Overview
“pans”
Searched Google, AI Overview
“saucepan set”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which cookware brands compete with Tefal?
Share of searches by month for Le Creuset, ProCook, HexClad, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | ProCook | HexClad | Tefal | Staub | Circulon | GreenPan | Tramontina | Salter | Eaziglide | Ninja | Scanpan | Tower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 25% | 9.1% | 3.2% | 2.2% | 0.98% | 0.98% | 0.81% | 0.54% | 0.34% | 0.44% | 0.34% | 0.34% |
| Nov 2025 | 50.6% | 27.8% | 12.5% | 2.4% | 2% | 1.1% | 0.91% | 0.6% | 0.49% | 0.33% | 0.6% | 0.33% | 0.27% |
| Dec 2025 | 52.8% | 29% | 10.6% | 2% | 1.4% | 0.77% | 0.95% | 0.51% | 0.42% | 0.28% | 0.63% | 0.33% | 0.23% |
| Jan 2026 | 51.5% | 28.2% | 10.4% | 2.9% | 1.7% | 1.1% | 1.1% | 0.74% | 0.62% | 0.41% | 0.62% | 0.41% | 0.26% |
| Feb 2026 | 51.2% | 28.1% | 10.3% | 3.5% | 1.7% | 0.91% | 1.1% | 0.91% | 0.61% | 0.38% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 50.1% | 27.5% | 12.3% | 3.4% | 1.6% | 0.89% | 1.1% | 0.89% | 0.7% | 0.37% | 0.59% | 0.33% | 0.33% |
| Apr 2026 | 54.1% | 24.2% | 10.9% | 3.6% | 1.8% | 0.96% | 1.2% | 0.96% | 0.64% | 0.35% | 0.64% | 0.35% | 0.4% |
| May 2026 | 51.9% | 28.4% | 10.4% | 3.4% | 1.4% | 0.73% | 0.92% | 0.92% | 0.5% | 0.34% | 0.38% | 0.34% | 0.34% |
| Jun 2026 | 51.4% | 28.2% | 10.4% | 4.2% | 1.4% | 0.75% | 0.89% | 0.89% | 0.61% | 0.34% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 52.4% | 28.8% | 8.6% | 4.3% | 1.4% | 0.91% | 0.91% | 0.91% | 0.48% | 0.34% | 0.34% | 0.34% | 0.28% |
| Aug 2026 | 48.3% | 32.4% | 9.7% | 4% | 1.3% | 0.86% | 0.86% | 0.86% | 0.47% | 0.31% | 0.31% | 0.31% | 0.31% |
| Sep 2026 | 53.7% | 29.4% | 7.2% | 4.4% | 1.4% | 0.78% | 0.78% | 0.78% | 0.42% | 0.29% | 0.29% | 0.29% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 165K | +22.2% | +5.3 points | |
| 2, held 2nd | 29.4% | 90.5K | 0% | -3 points | |
| 3, held 3rd | 7.2% | 22.2K | -18.1% | -2.5 points | |
| 4, held 4th | 4.4% | 13.4K | +19.6% | +0.3 points | |
| 5, held 5th | 1.4% | 4.4K | +22.2% | +0.1 points | |
| 6, held 6th | 0.78% | 2.4K | 0% | -0.1 points | |
| 7, held 7th | 0.78% | 2.4K | 0% | -0.1 points | |
| 8, held 8th | 0.78% | 2.4K | 0% | -0.1 points | |
| 9, held 9th | 0.42% | 1.3K | 0% | 0 points | |
| 10, held 10th | 0.29% | 880 | 0% | 0 points | |
| 11, held 11th | 0.29% | 880 | 0% | 0 points | |
| 12, held 12th | 0.29% | 880 | 0% | 0 points | |
| 13, held 13th | 0.29% | 880 | 0% | 0 points |
53.7%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
2.
ProCook29.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3 points.
3.
HexClad7.2%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.5 points.
4.
Tefal4.4%
Held 4th. 13.4K estimated branded searches, +19.6% vs prior month. Share +0.3 points.
5.
Staub1.4%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.
Circulon0.78%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
GreenPan0.78%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.78%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Salter0.42%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Eaziglide0.29%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
11.
Ninja0.29%
Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
12.
Scanpan0.29%
Held 12th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
13.
Tower0.29%
Held 13th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Tefal and its closest rivals
Every comparison with Tefal
26 comparisons
- HexClad vs Tefal
- Le Creuset vs Tefal
- ProCook vs Tefal
- COSORI vs Tefal
- Philips vs Tefal
- Lakeland vs Tefal
- Staub vs Tefal
- Russell Hobbs vs Tefal
- Circulon vs Tefal
- GreenPan vs Tefal
- Tefal vs Tramontina
- Swan vs Tefal
- Instant vs Tefal
- Kenwood vs Tefal
- KitchenAid vs Tefal
- NutriBullet vs Tefal
- Salter vs Tefal
- Tefal vs Vitamix
- Eaziglide vs Tefal
- Ninja vs Tefal
- Sage vs Tefal
- Scanpan vs Tefal
- Tefal vs Tower
- Blendtec vs Tefal
- Morphy Richards vs Tefal
- BlendJet vs Tefal
How has branded search demand for Tefal changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in the United Kingdom held steady, from 29.4K to 29.5K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom increased from 3.2% to 4.4%.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom peaked at 4.4% in September 2026 and was lowest at 2% in December 2025.
How did search popularity change for United Kingdom cookware brands in September 2026?
6 changes
In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%.
In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%.
In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%.
Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.
Estimated monthly branded searches for Staub in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Ninja in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Tefal’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tefal air fryer
- tefal blender
- tefal cookware
- tefal pans
Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tefal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cookware brands | 4th of 13 | 4.4% | Shown above |
| Air fryer brands | 3rd of 12 | 6% | Show ranking |
| Blender brands | 7th of 10 | 1.8% | Show ranking |
Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.