NutriBullet vs Salter:Which is more popular?
In September 2026, NutriBullet had more branded searches than Salter among blender brands in the United Kingdom. NutriBullet had about 14,800 branded searches, while Salter had 720. NutriBullet made up 20.9% of all blender brand searches we track, and Salter accounted for 1%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in four of the five answers and Salter in none.
Who do people search for more?
NutriBullet, about 21 searches for every 1 for Salter
Who does AI mention more?
NutriBullet, mentioned in 4 of 5 answers, Salter in 0
Who does AI recommend more?
NutriBullet, the only one of the two named
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st- NutriBullet2nd
Vitamix3rd
Blendtec4th
KitchenAid5th
Kenwood–
Russell Hobbs–
Tefal–
Salter–
BlendJet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NutriBullet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender should I buy in the UK?”
Asked ChatGPT
“What are the best blender brands?”
Asked ChatGPT
“What is the best blender for smoothies?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“smoothie blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is NutriBullet or Salter more popular in search?
This chart shows how often people search Google for NutriBullet and Salter by name. Each line represents a brand's share of searches for all ten blender brands we track, month by month, from searches in United Kingdom.
Share of searches by month for NutriBullet, Salter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Vitamix | KitchenAid | Kenwood | Russell Hobbs | Tefal | Blendtec | Salter | BlendJet |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 16.8% | 9.2% | 5% | 4% | 2.6% | 2.6% | 1.4% | 1% | 1% |
| Nov 2025 | 60% | 18% | 8% | 4.4% | 2.9% | 1.9% | 2.4% | 0.87% | 0.87% | 0.71% |
| Dec 2025 | 56.3% | 20.6% | 7.5% | 5% | 3.3% | 2.2% | 2.7% | 0.82% | 0.82% | 0.82% |
| Jan 2026 | 52.7% | 23.6% | 8.6% | 4.7% | 3.1% | 2% | 2.6% | 0.94% | 0.94% | 0.77% |
| Feb 2026 | 61.6% | 18.4% | 6.7% | 3.6% | 3% | 2% | 2% | 1.1% | 0.9% | 0.73% |
| Mar 2026 | 60.6% | 18.1% | 8.1% | 3.5% | 2.9% | 2% | 2% | 1.2% | 0.72% | 0.88% |
| Apr 2026 | 60.7% | 18.2% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.72% |
| May 2026 | 60.6% | 18.1% | 8.1% | 3.6% | 2.3% | 2% | 2.3% | 1.2% | 0.88% | 0.88% |
| Jun 2026 | 62.1% | 18.6% | 6.8% | 3.6% | 2.4% | 1.6% | 2.4% | 1.1% | 0.74% | 0.74% |
| Jul 2026 | 57.3% | 20.9% | 7.6% | 4.1% | 2.7% | 2.3% | 2.3% | 1.2% | 0.84% | 0.68% |
| Aug 2026 | 55.6% | 20.3% | 9.1% | 4.9% | 2.6% | 2.2% | 2.2% | 1.2% | 1.2% | 0.66% |
| Sep 2026 | 57.1% | 20.9% | 7.6% | 5.1% | 2.7% | 2.3% | 1.8% | 1% | 1% | 0.55% |
How has the NutriBullet and Salter comparison changed over the last 12 months?
3 findings
- NutriBullet was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom moved from 16.8% to 20.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Salter’s share of searches among blender brands in the United Kingdom held steady at 1%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for United Kingdom blender brands in September 2026?
1 change
In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NutriBullet’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NutriBullet
1 branded search term
- nutribullet blender
Salter
1 branded search term
- salter blender
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