Circulon vs Salter:Which is more popular?
In September 2026, Circulon had more branded searches than Salter among cookware brands in the United Kingdom. Circulon had about 2,400 branded searches, while Salter had 1,300. Circulon made up 0.78% of all cookware brand searches we track, and Salter accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither Circulon nor Salter appeared in any of the five answers.
Who do people search for more?
Circulon, about 85% more searches than Salter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Circulon nor Salter showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which pans should I buy in the UK?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best non-stick frying pan?”
Searched Google, AI Overview
“pans”
Searched Google, AI Overview
“saucepan set”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Circulon or Salter more popular in search?
This chart shows how often people search Google for Circulon and Salter by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Circulon, Salter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | ProCook | HexClad | Tefal | Staub | Circulon | GreenPan | Tramontina | Salter | Eaziglide | Ninja | Scanpan | Tower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 25% | 9.1% | 3.2% | 2.2% | 0.98% | 0.98% | 0.81% | 0.54% | 0.34% | 0.44% | 0.34% | 0.34% |
| Nov 2025 | 50.6% | 27.8% | 12.5% | 2.4% | 2% | 1.1% | 0.91% | 0.6% | 0.49% | 0.33% | 0.6% | 0.33% | 0.27% |
| Dec 2025 | 52.8% | 29% | 10.6% | 2% | 1.4% | 0.77% | 0.95% | 0.51% | 0.42% | 0.28% | 0.63% | 0.33% | 0.23% |
| Jan 2026 | 51.5% | 28.2% | 10.4% | 2.9% | 1.7% | 1.1% | 1.1% | 0.74% | 0.62% | 0.41% | 0.62% | 0.41% | 0.26% |
| Feb 2026 | 51.2% | 28.1% | 10.3% | 3.5% | 1.7% | 0.91% | 1.1% | 0.91% | 0.61% | 0.38% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 50.1% | 27.5% | 12.3% | 3.4% | 1.6% | 0.89% | 1.1% | 0.89% | 0.7% | 0.37% | 0.59% | 0.33% | 0.33% |
| Apr 2026 | 54.1% | 24.2% | 10.9% | 3.6% | 1.8% | 0.96% | 1.2% | 0.96% | 0.64% | 0.35% | 0.64% | 0.35% | 0.4% |
| May 2026 | 51.9% | 28.4% | 10.4% | 3.4% | 1.4% | 0.73% | 0.92% | 0.92% | 0.5% | 0.34% | 0.38% | 0.34% | 0.34% |
| Jun 2026 | 51.4% | 28.2% | 10.4% | 4.2% | 1.4% | 0.75% | 0.89% | 0.89% | 0.61% | 0.34% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 52.4% | 28.8% | 8.6% | 4.3% | 1.4% | 0.91% | 0.91% | 0.91% | 0.48% | 0.34% | 0.34% | 0.34% | 0.28% |
| Aug 2026 | 48.3% | 32.4% | 9.7% | 4% | 1.3% | 0.86% | 0.86% | 0.86% | 0.47% | 0.31% | 0.31% | 0.31% | 0.31% |
| Sep 2026 | 53.7% | 29.4% | 7.2% | 4.4% | 1.4% | 0.78% | 0.78% | 0.78% | 0.42% | 0.29% | 0.29% | 0.29% | 0.29% |
How has the Circulon and Salter comparison changed over the last 12 months?
3 findings
- Circulon was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among cookware brands in the United Kingdom moved from 0.98% to 0.78%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Salter’s share of searches among cookware brands in the United Kingdom moved from 0.54% to 0.42%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom cookware brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Circulon’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
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