Brandwave

Le Creuset vs Tefal:Which is more popular?

In September 2026, Le Creuset had more branded searches than Tefal among cookware brands in the United Kingdom. Le Creuset had about 165,000 branded searches, while Tefal had 13,400. Le Creuset made up 53.7% of all cookware brand searches we track, and Tefal accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset and Tefal each appeared in two of the five answers. Le Creuset and Tefal were each mentioned first in one of the two answers.

Among cookware brands in the United Kingdom in September 2026

Who do people search for more?

Le Creuset, about 12 searches for every 1 for Tefal

Le Creuset 165K searchesTefal 13.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Le Creuset in 2 of 5Tefal in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Le Creuset first in 1Tefal first in 1

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset and Tefal were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Le Creuset2nd
  3. Ninja3rd
  4. ProCook4th
  5. GreenPan4th
  6. Staub6th
  7. HexClad–
  8. Circulon–
  9. Tramontina–
  10. Salter–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Le Creuset or Tefal more popular in search?

This chart shows how often people search Google for Le Creuset and Tefal by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in United Kingdom.

Le Creuset and Tefal among cookware brands in the United Kingdom, by month

Share of searches by month for Le Creuset, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetProCookHexCladTefalStaubCirculonGreenPanTramontinaSalterEaziglideNinjaScanpanTower
Oct 202555.7%25%9.1%3.2%2.2%0.98%0.98%0.81%0.54%0.34%0.44%0.34%0.34%
Nov 202550.6%27.8%12.5%2.4%2%1.1%0.91%0.6%0.49%0.33%0.6%0.33%0.27%
Dec 202552.8%29%10.6%2%1.4%0.77%0.95%0.51%0.42%0.28%0.63%0.33%0.23%
Jan 202651.5%28.2%10.4%2.9%1.7%1.1%1.1%0.74%0.62%0.41%0.62%0.41%0.26%
Feb 202651.2%28.1%10.3%3.5%1.7%0.91%1.1%0.91%0.61%0.38%0.61%0.38%0.38%
Mar 202650.1%27.5%12.3%3.4%1.6%0.89%1.1%0.89%0.7%0.37%0.59%0.33%0.33%
Apr 202654.1%24.2%10.9%3.6%1.8%0.96%1.2%0.96%0.64%0.35%0.64%0.35%0.4%
May 202651.9%28.4%10.4%3.4%1.4%0.73%0.92%0.92%0.5%0.34%0.38%0.34%0.34%
Jun 202651.4%28.2%10.4%4.2%1.4%0.75%0.89%0.89%0.61%0.34%0.34%0.34%0.34%
Jul 202652.4%28.8%8.6%4.3%1.4%0.91%0.91%0.91%0.48%0.34%0.34%0.34%0.28%
Aug 202648.3%32.4%9.7%4%1.3%0.86%0.86%0.86%0.47%0.31%0.31%0.31%0.31%
Sep 202653.7%29.4%7.2%4.4%1.4%0.78%0.78%0.78%0.42%0.29%0.29%0.29%0.29%

How has the Le Creuset and Tefal comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cookware brands in September 2026?

2 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%.

  2. Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Tefal

2 branded search terms

  • tefal cookware
  • tefal pans

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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