ProCook vs Tefal:Which is more popular?
In September 2026, ProCook had more branded searches than Tefal among cookware brands in the United Kingdom. ProCook had about 90,500 branded searches, while Tefal had 13,400. ProCook made up 29.4% of all cookware brand searches we track, and Tefal accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about cookware brands, ProCook appeared in three of the five answers and Tefal in two. Tefal was mentioned before ProCook in every answer.
Who do people search for more?
ProCook, about 7 searches for every 1 for Tefal
Who does AI mention more?
ProCook, mentioned in 3 of 5 answers, Tefal in 2
Who does AI recommend more?
Tefal, named ahead of ProCook in every answer
Follow ProCook vs Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ProCook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before ProCook in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which pans should I buy in the UK?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best non-stick frying pan?”
Searched Google, AI Overview
“pans”
Searched Google, AI Overview
“saucepan set”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is ProCook or Tefal more popular in search?
This chart shows how often people search Google for ProCook and Tefal by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in United Kingdom.
Share of searches by month for ProCook, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | ProCook | HexClad | Tefal | Staub | Circulon | GreenPan | Tramontina | Salter | Eaziglide | Ninja | Scanpan | Tower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 25% | 9.1% | 3.2% | 2.2% | 0.98% | 0.98% | 0.81% | 0.54% | 0.34% | 0.44% | 0.34% | 0.34% |
| Nov 2025 | 50.6% | 27.8% | 12.5% | 2.4% | 2% | 1.1% | 0.91% | 0.6% | 0.49% | 0.33% | 0.6% | 0.33% | 0.27% |
| Dec 2025 | 52.8% | 29% | 10.6% | 2% | 1.4% | 0.77% | 0.95% | 0.51% | 0.42% | 0.28% | 0.63% | 0.33% | 0.23% |
| Jan 2026 | 51.5% | 28.2% | 10.4% | 2.9% | 1.7% | 1.1% | 1.1% | 0.74% | 0.62% | 0.41% | 0.62% | 0.41% | 0.26% |
| Feb 2026 | 51.2% | 28.1% | 10.3% | 3.5% | 1.7% | 0.91% | 1.1% | 0.91% | 0.61% | 0.38% | 0.61% | 0.38% | 0.38% |
| Mar 2026 | 50.1% | 27.5% | 12.3% | 3.4% | 1.6% | 0.89% | 1.1% | 0.89% | 0.7% | 0.37% | 0.59% | 0.33% | 0.33% |
| Apr 2026 | 54.1% | 24.2% | 10.9% | 3.6% | 1.8% | 0.96% | 1.2% | 0.96% | 0.64% | 0.35% | 0.64% | 0.35% | 0.4% |
| May 2026 | 51.9% | 28.4% | 10.4% | 3.4% | 1.4% | 0.73% | 0.92% | 0.92% | 0.5% | 0.34% | 0.38% | 0.34% | 0.34% |
| Jun 2026 | 51.4% | 28.2% | 10.4% | 4.2% | 1.4% | 0.75% | 0.89% | 0.89% | 0.61% | 0.34% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 52.4% | 28.8% | 8.6% | 4.3% | 1.4% | 0.91% | 0.91% | 0.91% | 0.48% | 0.34% | 0.34% | 0.34% | 0.28% |
| Aug 2026 | 48.3% | 32.4% | 9.7% | 4% | 1.3% | 0.86% | 0.86% | 0.86% | 0.47% | 0.31% | 0.31% | 0.31% | 0.31% |
| Sep 2026 | 53.7% | 29.4% | 7.2% | 4.4% | 1.4% | 0.78% | 0.78% | 0.78% | 0.42% | 0.29% | 0.29% | 0.29% | 0.29% |
How has the ProCook and Tefal comparison changed over the last 12 months?
3 findings
- ProCook was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ProCook’s share of searches among cookware brands in the United Kingdom moved from 25% to 29.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United Kingdom moved from 3.2% to 4.4%, and its estimated monthly branded searches moved from 9.4K to 13.4K.
How did search popularity change for United Kingdom cookware brands in September 2026?
2 changes
In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%.
Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ProCook’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.