BBQ brands in the United Kingdom:Which are most popular?

Name: BBQ brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Big Green Egg and Weber tie for the highest share of searches among BBQ brands in the United Kingdom, at 24.1% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Weber showed up in every answer. Weber was recommended most often, coming first in four out of five responses.

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Top BBQ brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in four out of five answers. Napoleon was second, and Kamado Joe was third. Outback, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Weber	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Napoleon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Big Green Egg	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kamado Joe	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Traeger	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Char-Broil	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ninja	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Outback	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Masterbuilt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Campingaz	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Everdure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Landmann	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everdure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Landmann0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Asked ChatGPT
“Which BBQ should I buy in the UK?”
1. 1Weber
2. 2Char-Broil
Asked ChatGPT
“What are the best BBQ brands?”
1. 1Weber
2. 2Big Green Egg
3. 3Napoleon
4. 4Kamado Joe
5. 5Char-Broil
6. 6Traeger
Asked ChatGPT
“What is the best gas BBQ?”
1. 1Weber
2. 2Napoleon
Searched Google, AI Overview
“bbq”
1. 1Kamado Joe
2. 2Weber
3. 3Napoleon
4. 4Traeger
5. 5Big Green Egg
Searched Google, AI Overview
“gas bbq”
1. 1Weber
2. 2Napoleon
3. 3Ninja

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which BBQ brands do people search for most?

This chart shows how often people search Google for each BBQ brand by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.

Share of searches among BBQ brands in the United Kingdom, by month

Month	Big Green Egg	Weber	Kamado Joe	Ninja	Outback	Napoleon	Traeger	Masterbuilt	Campingaz	Char-Broil	Everdure	Landmann
Oct 2025	24.8%	20.2%	20.2%	16.5%	4.9%	2.2%	5.8%	1.2%	0.98%	0.98%	1.2%	0.98%
Nov 2025	28.8%	19.2%	19.2%	15.7%	4.7%	2.1%	5.5%	1.1%	0.76%	1.1%	0.93%	0.93%
Dec 2025	26.4%	17.6%	21.6%	17.6%	4.3%	1.6%	6.4%	1.6%	0.45%	1.3%	0.69%	0.69%
Jan 2026	25.1%	20.6%	20.6%	13.7%	4.8%	2.2%	4.8%	1.2%	0.66%	1.2%	4.1%	0.99%
Feb 2026	25%	25%	20.4%	9.1%	7.3%	2.5%	4.8%	1.5%	0.98%	1.2%	0.98%	1.2%
Mar 2026	20.3%	30.4%	16.6%	9.1%	11.1%	3.3%	3.3%	1.1%	1.1%	1.5%	0.81%	1.5%
Apr 2026	18.3%	33.5%	15%	12.3%	10%	3%	2.4%	1.1%	0.89%	1.3%	0.72%	1.3%
May 2026	14.5%	39.5%	14.5%	11.8%	9.7%	2.9%	1.9%	0.83%	1%	1.3%	0.83%	1.3%
Jun 2026	16%	35.6%	16%	13%	8.7%	3.2%	2.1%	1.2%	1.2%	1.2%	0.93%	1.2%
Jul 2026	17.7%	32.2%	17.7%	14.4%	7.9%	2.9%	1.9%	1%	1.3%	1%	0.8%	1.3%
Aug 2026	19.7%	29.5%	16.1%	16.1%	7.2%	3.2%	2.6%	1.1%	1.4%	1.1%	0.96%	1.1%
Sep 2026	24.1%	24.1%	19.7%	13.1%	5.8%	3.9%	3.9%	1.4%	1.2%	0.95%	0.95%	0.95%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Big Green Egg	24.1%	9.9K	-45.3%	+4.4 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Weber	24.1%	9.9K	-63.5%	-5.4 pointsmoved from 1st to 2nd
3, held 3rd	Kamado Joe	19.7%	8.1K	-45.3%	+3.6 points
4, held 4th	Ninja SharkNinja	13.1%	5.4K	-63.5%	-3 points
5, held 5th	Outback	5.8%	2.4K	-63.6%	-1.3 points
6, held 6th	Napoleon	3.9%	1.6K	-44.8%	+0.7 points
7, held 7th	Traeger	3.9%	1.6K	-33.3%	+1.3 points
8, moved from 11th to 8th	Masterbuilt	1.4%	590	-41%	+0.3 pointsmoved from 11th to 8th
9, moved from 8th to 9th	Campingaz	1.2%	480	-63.1%	-0.2 pointsmoved from 8th to 9th
10, moved from 9th to 10th	Char-Broil	0.95%	390	-61%	-0.1 pointsmoved from 9th to 10th
11, moved from 12th to 11th	Everdure	0.95%	390	-55.7%	0 pointsmoved from 12th to 11th
12, moved from 10th to 12th	Landmann	0.95%	390	-61%	-0.1 pointsmoved from 10th to 12th

1.Big Green Egg
24.1%
Moved from 2nd to 1st. 9.9K estimated branded searches, -45.3% vs prior month. Share +4.4 points.
2.Weber
24.1%
Moved from 1st to 2nd. 9.9K estimated branded searches, -63.5% vs prior month. Share -5.4 points.
3.Kamado Joe
19.7%
Held 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share +3.6 points.
4.Ninja
13.1%
Held 4th. 5.4K estimated branded searches, -63.5% vs prior month. Share -3 points.
5.Outback
5.8%
Held 5th. 2.4K estimated branded searches, -63.6% vs prior month. Share -1.3 points.
6.Napoleon
3.9%
Held 6th. 1.6K estimated branded searches, -44.8% vs prior month. Share +0.7 points.
7.Traeger
3.9%
Held 7th. 1.6K estimated branded searches, -33.3% vs prior month. Share +1.3 points.
8.Masterbuilt
1.4%
Moved from 11th to 8th. 590 estimated branded searches, -41% vs prior month. Share +0.3 points.
9.Campingaz
1.2%
Moved from 8th to 9th. 480 estimated branded searches, -63.1% vs prior month. Share -0.2 points.
10.Char-Broil
0.95%
Moved from 9th to 10th. 390 estimated branded searches, -61% vs prior month. Share -0.1 points.
11.Everdure
0.95%
Moved from 12th to 11th. 390 estimated branded searches, -55.7% vs prior month. Share 0 points.
12.Landmann
0.95%
Moved from 10th to 12th. 390 estimated branded searches, -61% vs prior month. Share -0.1 points.

Which brand is most popular in search among BBQ brands in the United Kingdom?

12 brands

Big Green Egg and Weber tie for the highest share of searches among BBQ brands in the United Kingdom, at 24.1% each in September 2026.

United Kingdom BBQ brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Big Green Egg	24.8% → 24.1%	28.8%Nov 2025	14.5%May 2026	1st
Weber	20.2% → 24.1%	39.5%May 2026	17.6%Dec 2025	3rd → 2nd
Kamado Joe	20.2% → 19.7%	21.6%Dec 2025	14.5%May 2026	2nd → 3rd
Ninja	16.5% → 13.1%	17.6%Dec 2025	9.1%Feb 2026	4th
Outback	4.9% → 5.8%	11.1%Mar 2026	4.3%Dec 2025	6th → 5th
Napoleon	2.2% → 3.9%	3.9%Sep 2026	1.6%Dec 2025	7th → 6th
Traeger	5.8% → 3.9%	6.4%Dec 2025	1.9%Jul 2026	5th → 7th
Masterbuilt	1.2% → 1.4%	1.6%Dec 2025	0.83%May 2026	9th → 8th
Campingaz	0.98% → 1.2%	1.4%Aug 2026	0.45%Dec 2025	10th → 9th
Char-Broil	0.98% → 0.95%	1.5%Mar 2026	0.95%Sep 2026	11th → 10th
Everdure	1.2% → 0.95%	4.1%Jan 2026	0.69%Dec 2025	8th → 11th
Landmann	0.98% → 0.95%	1.5%Mar 2026	0.69%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, Big Green Egg’s share of searches among BBQ brands in the United Kingdom decreased from 24.8% to 24.1%.
Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom increased from 20.2% to 24.1%.
Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom decreased from 20.2% to 19.7%.
Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom decreased from 16.5% to 13.1%.
Across the 12 months ending September 2026, Outback’s share of searches among BBQ brands in the United Kingdom increased from 4.9% to 5.8%.
Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom increased from 2.2% to 3.9%.
Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom decreased from 5.8% to 3.9%.
Across the 12 months ending September 2026, Big Green Egg’s share of searches among BBQ brands in the United Kingdom peaked at 28.8% in November 2025 and was lowest at 14.5% in May 2026.
Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom peaked at 39.5% in May 2026 and was lowest at 17.6% in December 2025.
Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom peaked at 21.6% in December 2025 and was lowest at 14.5% in May 2026.
Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom peaked at 17.6% in December 2025 and was lowest at 9.1% in February 2026.
Across the 12 months ending September 2026, Outback’s share of searches among BBQ brands in the United Kingdom peaked at 11.1% in March 2026 and was lowest at 4.3% in December 2025.
Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom peaked at 3.9% in September 2026 and was lowest at 1.6% in December 2025.
Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom peaked at 6.4% in December 2025 and was lowest at 1.9% in July 2026.
Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in the United Kingdom peaked at 4.1% in January 2026 and was lowest at 0.69% in December 2025.
Across the 12 months ending September 2026, Weber rose from 3rd to 2nd among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Kamado Joe fell from 2nd to 3rd among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Outback rose from 6th to 5th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Traeger fell from 5th to 7th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Masterbuilt rose from 9th to 8th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Campingaz rose from 10th to 9th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Char-Broil rose from 11th to 10th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Everdure fell from 8th to 11th among BBQ brands in the United Kingdom.
Across the 12 months ending September 2026, Landmann held steady: its share of searches among BBQ brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom BBQ brands in September 2026?

8 changes

In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches.
In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%.
In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%.
In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%.
In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%.
In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%.
In September 2026, Outback lost share of searches among BBQ brands in the United Kingdom, from 7.2% to 5.8%.
In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom.

How are branded searches counted for BBQ brands?

12 search terms

Each brand's share of searches among BBQ brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.