Brandwave

How popular isLily's Kitchen?

In September 2026, people searched for Lily's Kitchen by name about 52,300 times in the United Kingdom, about the same as the previous year. These searches made up 3.4% of all United Kingdom cat food brand searches, placing Lily's Kitchen seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about cat food brands, Lily's Kitchen appeared in one of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

Lily's Kitchen is the seventh most searched of 12 competitors and the fourth most recommended in AI answers.

  1. UntamedShare of searches 37.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KatKinShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. FelixShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ApplawsShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Lily's KitchenShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lily's Kitchen is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KatKin1st
  2. Royal Canin1st
  3. Thrive1st
  4. Lily's Kitchen4th
  5. Hill's5th
  6. Untamed–
  7. Felix–
  8. Applaws–
  9. Sheba–
  10. Iams–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KatKin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Canin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thrive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hill's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Untamed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Applaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

  • Asked ChatGPT

    “What's the best cat food in the UK?”

    1. 1KatKin
    2. 2Lily's Kitchen
    3. 3Royal Canin

  • Asked ChatGPT

    “Which wet cat food is healthiest?”

    1. 1Thrive
    2. 2Royal Canin
    3. 3Hill's

  • Asked ChatGPT

    “What should I feed a fussy cat?”

    1. Searched Google, AI Overview

      “cat food”

      1. 1KatKin

    2. Searched Google, AI Overview

      “best cat food”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Which cat food brands compete with Lily's Kitchen?

      Lily's Kitchen against cat food brands in the United Kingdom, by month

      Share of searches by month for Untamed, KatKin, Felix, Applaws, Royal Canin, Sheba, Lily's Kitchen, Iams, Whiskas, James Wellbeloved, Thrive. The figures are in the table below the chart.

      View monthly share of searches table
      MonthUntamedKatKinFelixApplawsRoyal CaninShebaLily's KitchenIamsWhiskasJames WellbelovedThriveHill's
      Oct 202532.8%21.9%8%7.3%8%6.6%2.9%2.9%2.3%2.3%2.9%1.9%
      Nov 202533.5%22.4%8.2%7.4%6.7%6.7%3%3%2.4%2.4%2.4%2%
      Dec 202540.5%18.2%6.6%7%6.6%6.6%2.9%2.4%2.4%2.9%2.4%1.6%
      Jan 202634.5%23.1%6.9%7.3%6.9%6.9%3.1%3.1%2%2%2.5%1.7%
      Feb 202637.9%20.7%6.2%6.9%6.2%7.6%2.8%2.8%2.2%2.8%2.2%1.8%
      Mar 202636.7%20.1%7.3%6.7%7.3%7.3%2.7%2.7%2.1%2.7%2.7%1.8%
      Apr 202638.2%20.9%6.3%6.9%6.3%7.6%2.8%2.2%2.2%2.2%2.8%1.5%
      May 202633.8%22.6%6.8%8.8%6.8%6.8%3%2.4%2.4%2%3%1.6%
      Jun 202637.1%20.3%7.4%6.7%7.4%6%3.3%2.7%2.7%2.2%2.7%1.5%
      Jul 202635.2%23.6%7%6.3%7%5.7%3.1%2.5%2.5%2.1%3.1%1.7%
      Aug 202637.5%20.5%7.5%8%6.1%6.1%3.3%2.7%2.2%1.8%2.7%1.4%
      Sep 202637.8%20.7%7.6%6.9%6.2%6.2%3.4%2.7%2.7%2.2%2.2%1.5%

      1. 1.Untamed

        37.8%

        Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

      2. 2.KatKin

        20.7%

        Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

      3. 3.Felix

        7.6%

        Moved from 4th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      4. 4.Applaws

        6.9%

        Moved from 3rd to 4th. 9K estimated branded searches, -14.3% vs prior month. Share -1.1 points.

      5. 5.Royal Canin

        6.2%

        Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Sheba

        6.2%

        Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

      7. 7.Lily's Kitchen

        3.4%

        Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

      8. 8.Iams

        2.7%

        Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

      9. 9.Whiskas

        2.7%

        Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

      10. 10.James Wellbeloved

        2.2%

        Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

      11. 11.Thrive

        2.2%

        Moved from 9th to 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

      12. 12.Hill's

        1.5%

        Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

      Lily's Kitchen, Royal Canin and James Wellbeloved sell other things too, so only their searches that name this product count here, like “lily's kitchen cat food”.

      Compare popularity between Lily's Kitchen and its closest rivals

      Every comparison with Lily's Kitchen

      24 comparisons

      How has branded search demand for Lily's Kitchen changed in the United Kingdom over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Lily's Kitchen in the United Kingdom held steady, from 54K to 52.3K.
      • Across the 12 months ending September 2026, Lily's Kitchen rose from 8th to 7th among cat food brands in the United Kingdom.

      How did search popularity change for United Kingdom cat food brands in September 2026?

      6 changes

      1. In September 2026, Whiskas overtook Thrive to rank 9th among cat food brands in the United Kingdom, with 2.7% of the searches.

      2. In September 2026, Applaws lost share of searches among cat food brands in the United Kingdom, from 8% to 6.9%.

      3. In September 2026, Thrive lost share of searches among cat food brands in the United Kingdom, from 2.7% to 2.2%.

      4. In September 2026, Felix rose from 4th to 3rd among cat food brands in the United Kingdom.

      5. In September 2026, James Wellbeloved rose from 11th to 10th among cat food brands in the United Kingdom.

      6. Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

      How are Lily's Kitchen’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Lily's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • lily's kitchen cat food
      • lilys kitchen
      • lilys kitchen dog food

      Do you work for Lily's Kitchen? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Lily's Kitchen compete?

      Lily's Kitchen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Dog food subscriptions6th of 75.9%Show ranking
      Cat food brands7th of 123.4%Shown above
      Dog food brands2nd of 825.6%Show ranking
      Cat food subscription brands5th of 64.2%Show ranking
      Creator with pink hair and a pink jacket

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