Lily's Kitchen vs Pure Pet Food:Which is more popular?
In September 2026, Pure Pet Food had more branded searches than Lily's Kitchen among dog food subscriptions in the United Kingdom. Pure Pet Food had about 78,600 branded searches, while Lily's Kitchen had 14,800. Pure Pet Food made up 31.1% of all dog food subscription searches we track, and Lily's Kitchen accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about dog food subscriptions, Lily's Kitchen and Pure Pet Food each appeared in two of the five answers. Pure Pet Food was mentioned before Lily's Kitchen in two out of three answers that named either.
Who do people search for more?
Pure Pet Food, about 5 searches for every 1 for Lily's Kitchen
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Pure Pet Food, named ahead of Lily's Kitchen in 2 of 3 answers
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Top dog food subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pure Pet Food was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pure Pet Food was listed before Lily's Kitchen in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Butternut Box3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tails.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Different Dog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pure Pet Food2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marleybones2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pooch & Mutt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food subscriptions
5 answers
Asked ChatGPT
“Which dog food subscription should I try in the UK?”
Asked ChatGPT
“What are the best dog food subscriptions in the UK?”
Asked ChatGPT
“What's the best fresh dog food delivery in the UK?”
Searched Google, AI Overview
“fresh dog food”
Searched Google, AI Overview
“dog food subscription”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Lily's Kitchen or Pure Pet Food more popular in search?
This chart shows how often people search Google for Lily's Kitchen and Pure Pet Food by name. Each line represents a brand's share of searches for all seven dog food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pure Pet Food, Lily's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pure Pet Food | Butternut Box | Pooch & Mutt | tails.com | Different Dog | Lily's Kitchen | Marleybones |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 32.6% | 23.1% | 9.4% | 6.5% | 4.4% | 1.6% |
| Nov 2025 | 23.9% | 30.1% | 25.8% | 8.7% | 6% | 4% | 1.5% |
| Dec 2025 | 29% | 30% | 17.3% | 10.6% | 7.3% | 4% | 1.8% |
| Jan 2026 | 25.5% | 32.2% | 22.8% | 8.2% | 6.4% | 3.5% | 1.3% |
| Feb 2026 | 25.8% | 32.5% | 18.9% | 9.4% | 6.5% | 5.3% | 1.6% |
| Mar 2026 | 27.4% | 30% | 21.2% | 8.7% | 6% | 4.9% | 1.8% |
| Apr 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| May 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| Jun 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 29.3% | 32% | 15.2% | 8.1% | 7.9% | 5.2% | 2.3% |
| Sep 2026 | 31.1% | 29.3% | 16.8% | 9.1% | 5.9% | 5.9% | 2.1% |
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lilys kitchen dog food”.
How has the Lily's Kitchen and Pure Pet Food comparison changed over the last 12 months?
3 findings
- Pure Pet Food was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Pure Pet Food’s share of searches among dog food subscriptions in the United Kingdom moved from 22.5% to 31.1%, and its estimated monthly branded searches moved from 51.2K to 78.6K.
How did search popularity change for United Kingdom dog food subscriptions in September 2026?
2 changes
In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches.
In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lily's Kitchen’s and Pure Pet Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lily's Kitchen
1 branded search term
- lilys kitchen dog food
Pure Pet Food
2 branded search terms
- pure dog food
- pure pet food
Other head-to-heads among dog food subscriptions
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