Pooch & Mutt vs Pure Pet Food:Which is more popular?
In September 2026, Pure Pet Food had more branded searches than Pooch & Mutt among dog food subscriptions in the United Kingdom. Pure Pet Food had about 78,600 branded searches, while Pooch & Mutt had 42,400. Pure Pet Food made up 31.1% of all dog food subscription searches we track, and Pooch & Mutt accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about dog food subscriptions, Pure Pet Food appeared in two of the five answers and Pooch & Mutt in one. Pure Pet Food was mentioned before Pooch & Mutt in two out of three answers that named either.
Who do people search for more?
Pure Pet Food, about 85% more searches than Pooch & Mutt
Who does AI mention more?
Pure Pet Food, mentioned in 2 of 5 answers, Pooch & Mutt in 1
Who does AI recommend more?
Pure Pet Food, named ahead of Pooch & Mutt in 2 of 3 answers
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Top dog food subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pure Pet Food was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pooch & Mutt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pure Pet Food was listed before Pooch & Mutt in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Butternut Box3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tails.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Different Dog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pure Pet Food2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marleybones2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pooch & Mutt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food subscriptions
5 answers
Asked ChatGPT
“Which dog food subscription should I try in the UK?”
Asked ChatGPT
“What are the best dog food subscriptions in the UK?”
Asked ChatGPT
“What's the best fresh dog food delivery in the UK?”
Searched Google, AI Overview
“fresh dog food”
Searched Google, AI Overview
“dog food subscription”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Pooch & Mutt or Pure Pet Food more popular in search?
This chart shows how often people search Google for Pooch & Mutt and Pure Pet Food by name. Each line represents a brand's share of searches for all seven dog food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pure Pet Food, Pooch & Mutt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pure Pet Food | Butternut Box | Pooch & Mutt | tails.com | Different Dog | Lily's Kitchen | Marleybones |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 32.6% | 23.1% | 9.4% | 6.5% | 4.4% | 1.6% |
| Nov 2025 | 23.9% | 30.1% | 25.8% | 8.7% | 6% | 4% | 1.5% |
| Dec 2025 | 29% | 30% | 17.3% | 10.6% | 7.3% | 4% | 1.8% |
| Jan 2026 | 25.5% | 32.2% | 22.8% | 8.2% | 6.4% | 3.5% | 1.3% |
| Feb 2026 | 25.8% | 32.5% | 18.9% | 9.4% | 6.5% | 5.3% | 1.6% |
| Mar 2026 | 27.4% | 30% | 21.2% | 8.7% | 6% | 4.9% | 1.8% |
| Apr 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| May 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| Jun 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 29.3% | 32% | 15.2% | 8.1% | 7.9% | 5.2% | 2.3% |
| Sep 2026 | 31.1% | 29.3% | 16.8% | 9.1% | 5.9% | 5.9% | 2.1% |
How has the Pooch & Mutt and Pure Pet Food comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Pure Pet Food took it in December 2025.
- Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom moved from 23.1% to 16.8%, and its estimated monthly branded searches moved from 52.4K to 42.4K.
- Across the 12 months ending September 2026, Pure Pet Food’s share of searches among dog food subscriptions in the United Kingdom moved from 22.5% to 31.1%, and its estimated monthly branded searches moved from 51.2K to 78.6K.
How did search popularity change for United Kingdom dog food subscriptions in September 2026?
2 changes
In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches.
In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pooch & Mutt’s and Pure Pet Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pooch & Mutt
2 branded search terms
- pooch & mutt
- pooch and mutt
Pure Pet Food
2 branded search terms
- pure dog food
- pure pet food
Other head-to-heads among dog food subscriptions
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