How popular isButternut Box?
In September 2026, people searched for Butternut Box by name about 74,000 times in the United Kingdom, about the same as the previous year. These searches made up 29.3% of all United Kingdom dog food subscription searches, placing Butternut Box second out of seven brands. When we asked both ChatGPT and Google AI Overviews about dog food subscriptions, Butternut Box appeared in three of the five answers and was the most recommended of the seven.
Butternut Box is the second most searched of 7 competitors and the most recommended in AI answers.
Pure Pet FoodShare of searches 31.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Butternut BoxShare of searches 29.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Pooch & MuttShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
tails.comShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Different DogShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top dog food subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Butternut Box was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Butternut Box is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Butternut Box3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- tails.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Different Dog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pure Pet Food2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marleybones2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pooch & Mutt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food subscriptions
5 answers
Asked ChatGPT
“Which dog food subscription should I try in the UK?”
Asked ChatGPT
“What are the best dog food subscriptions in the UK?”
Asked ChatGPT
“What's the best fresh dog food delivery in the UK?”
Searched Google, AI Overview
“fresh dog food”
Searched Google, AI Overview
“dog food subscription”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which dog food subscriptions compete with Butternut Box?
Share of searches by month for Pure Pet Food, Butternut Box, Pooch & Mutt, tails.com, Different Dog, Lily's Kitchen, Marleybones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pure Pet Food | Butternut Box | Pooch & Mutt | tails.com | Different Dog | Lily's Kitchen | Marleybones |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 32.6% | 23.1% | 9.4% | 6.5% | 4.4% | 1.6% |
| Nov 2025 | 23.9% | 30.1% | 25.8% | 8.7% | 6% | 4% | 1.5% |
| Dec 2025 | 29% | 30% | 17.3% | 10.6% | 7.3% | 4% | 1.8% |
| Jan 2026 | 25.5% | 32.2% | 22.8% | 8.2% | 6.4% | 3.5% | 1.3% |
| Feb 2026 | 25.8% | 32.5% | 18.9% | 9.4% | 6.5% | 5.3% | 1.6% |
| Mar 2026 | 27.4% | 30% | 21.2% | 8.7% | 6% | 4.9% | 1.8% |
| Apr 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| May 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| Jun 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 29.3% | 32% | 15.2% | 8.1% | 7.9% | 5.2% | 2.3% |
| Sep 2026 | 31.1% | 29.3% | 16.8% | 9.1% | 5.9% | 5.9% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.1% | 78.6K | -5% | +1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.3% | 74K | -18.2% | -2.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.8% | 42.4K | -1.2% | +1.6 points | |
| 4, held 4th | 9.1% | 22.9K | 0% | +1 points | |
| 5, held 5th | 5.9% | 14.8K | -33.3% | -2 points | |
| 6, held 6th | 5.9% | 14.8K | 0% | +0.6 points | |
| 7, held 7th | 2.1% | 5.4K | -18.2% | -0.2 points |
31.1%
Moved from 2nd to 1st. 78.6K estimated branded searches, -5% vs prior month. Share +1.8 points.
29.3%
Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
16.8%
Held 3rd. 42.4K estimated branded searches, -1.2% vs prior month. Share +1.6 points.
9.1%
Held 4th. 22.9K estimated branded searches, 0% vs prior month. Share +1 points.
5.9%
Held 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share -2 points.
5.9%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.1%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lilys kitchen dog food”.
Compare popularity between Butternut Box and its closest rivals
Every comparison with Butternut Box
6 comparisons
How has branded search demand for Butternut Box changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Butternut Box in the United Kingdom held steady at 74K.
- Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom decreased from 32.6% to 29.3%.
- Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom peaked at 35.5% in June 2026 and was lowest at 29.3% in September 2026.
- Across the 12 months ending September 2026, Butternut Box fell from 1st to 2nd among dog food subscriptions in the United Kingdom.
How did search popularity change for United Kingdom dog food subscriptions in September 2026?
6 changes
In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches.
In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%.
In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%.
In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%.
In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%.
In September 2026, Different Dog lost share of searches among dog food subscriptions in the United Kingdom, from 7.9% to 5.9%.
How are Butternut Box’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Butternut Box’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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