Blink! vs Lily's Kitchen:Which is more popular?
In September 2026, Blink! had more branded searches than Lily's Kitchen among cat food subscription brands in the United Kingdom. Blink! had about 5,990 branded searches, while Lily's Kitchen had 4,400. Blink! made up 5.7% of all cat food subscription brand searches we track, and Lily's Kitchen accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cat food subscription brands, Lily's Kitchen appeared in two of the five answers and Blink! in one. Blink! and Lily's Kitchen were each mentioned first in one of the two answers that named either.
Who do people search for more?
Blink!, about 36% more searches than Lily's Kitchen
Who does AI mention more?
Lily's Kitchen, mentioned in 2 of 5 answers, Blink! in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cat food subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blink! was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blink! and Lily's Kitchen were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KatKin1st
Untamed2nd- Blink!3rd
- Lily's Kitchen4th
Republic of Cats5th
Fuzzball6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KatKin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Untamed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Republic of Cats2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lily's Kitchen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blink!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuzzball1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cat food subscription brands
5 answers
Asked ChatGPT
“Which cat food subscription brand should I buy in the UK?”
Asked ChatGPT
“What are the best cat food subscription brands in the UK?”
Asked ChatGPT
“What's the best cat food subscription brand in the UK for a fussy cat?”
Searched Google, AI Overview
“cat food subscription uk”
Searched Google, AI Overview
“fresh cat food delivery”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Blink! or Lily's Kitchen more popular in search?
This chart shows how often people search Google for Blink! and Lily's Kitchen by name. Each line represents a brand's share of searches for all six cat food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Blink!, Lily's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Untamed | KatKin | Blink! | Republic of Cats | Lily's Kitchen | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.7% | 4.8% | 3.6% | 1% |
| Nov 2025 | 40.5% | 43.3% | 7.2% | 4.7% | 3.5% | 0.74% |
| Dec 2025 | 48% | 37.4% | 5.7% | 4.6% | 3.4% | 0.86% |
| Jan 2026 | 41% | 42.5% | 7.2% | 4.8% | 3.6% | 0.84% |
| Feb 2026 | 46.5% | 37.2% | 6.7% | 5.5% | 3.3% | 0.85% |
| Mar 2026 | 46.3% | 37% | 6.7% | 5.7% | 3.3% | 0.95% |
| Apr 2026 | 45.4% | 38.4% | 6.5% | 5.5% | 3.3% | 0.86% |
| May 2026 | 41.7% | 40.2% | 7.3% | 6.2% | 3.7% | 1% |
| Jun 2026 | 44.4% | 37.4% | 7.9% | 5.2% | 3.9% | 1.2% |
| Jul 2026 | 42.4% | 41.4% | 7.3% | 4.1% | 3.7% | 1.1% |
| Aug 2026 | 46.6% | 37.1% | 6.7% | 4.5% | 4.1% | 0.98% |
| Sep 2026 | 47.5% | 36.9% | 5.7% | 4.5% | 4.2% | 1.3% |
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lily's kitchen cat food”.
How has the Blink! and Lily's Kitchen comparison changed over the last 12 months?
3 findings
- Blink! was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blink!’s share of searches among cat food subscription brands in the United Kingdom moved from 8.7% to 5.7%, and its estimated monthly branded searches moved from 8.8K to 6K.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among cat food subscription brands in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for United Kingdom cat food subscription brands in September 2026?
2 changes
In September 2026, Blink! lost share of searches among cat food subscription brands in the United Kingdom, from 6.7% to 5.7%.
Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blink!’s and Lily's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blink!
3 branded search terms
- blink cat
- blink cat food
- blink cats
Lily's Kitchen
1 branded search term
- lily's kitchen cat food
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