KatKin vs Untamed:Which is searched more in United Kingdom?
In September 2026, Untamed had more branded searches than KatKin among cat food subscription brands in United Kingdom. Untamed was estimated to have 50.2K branded searches compared to KatKin’s 39K, and held a 49.6% Share of Search versus KatKin’s 38.5%.
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Which is more popular in search, KatKin or Untamed?
Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Untamed, KatKin. The figures are in the table below the chart.
View monthly share of search table
| Month | Untamed | KatKin | Blink! | Republic of Cats | Fuzzball |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 42.4% | 9.1% | 5% | 1.1% |
| Nov 2025 | 42% | 44.8% | 7.5% | 4.9% | 0.76% |
| Dec 2025 | 49.7% | 38.7% | 5.9% | 4.8% | 0.89% |
| Jan 2026 | 42.6% | 44.1% | 7.5% | 5% | 0.87% |
| Feb 2026 | 48.1% | 38.4% | 6.9% | 5.7% | 0.88% |
| Mar 2026 | 47.9% | 38.3% | 6.9% | 5.9% | 0.99% |
| Apr 2026 | 47% | 39.7% | 6.7% | 5.7% | 0.89% |
| May 2026 | 43.3% | 41.7% | 7.6% | 6.4% | 1% |
| Jun 2026 | 46.2% | 39% | 8.2% | 5.4% | 1.2% |
| Jul 2026 | 44.1% | 43% | 7.6% | 4.2% | 1.1% |
| Aug 2026 | 48.6% | 38.7% | 7% | 4.7% | 1% |
| Sep 2026 | 49.6% | 38.5% | 5.9% | 4.7% | 1.3% |
How has the KatKin and Untamed comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: KatKin took it in November 2025, Untamed took it in December 2025, KatKin took it in January 2026, Untamed took it in February 2026.
- Across the 12 months ending September 2026, KatKin’s estimated Share of Search among cat food subscription brands in United Kingdom moved from 42.4% to 38.5%, and its estimated monthly branded searches moved from 41.3K to 39K.
- Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom moved from 42.5% to 49.6%, and its estimated monthly branded searches moved from 41.3K to 50.2K.
How did search popularity change for United Kingdom cat food subscription brands in September 2026?
1 change
In September 2026, Untamed gained estimated Share of Search among cat food subscription brands in United Kingdom, from 48.6% to 49.6%.
Other head-to-heads among cat food subscription brands
How each brand is measured
Brandwave collects information about searches that people make online using KatKin’s and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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