Brandwave

How popular isUntamed in search?

In September 2026, there were an estimated 50.2K branded searches for Untamed in United Kingdom which is up 21.6% over the last 12 months. Untamed holds 49.6% estimated Share of Search among United Kingdom cat food subscription brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Untamed49.6%
  2. KatKin38.5%
  3. Blink!5.9%
  4. Republic of Cats4.7%
  5. Fuzzball1.3%
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Which cat food subscription brands compete with Untamed?

Untamed against cat food subscription brands in United Kingdom, by month

Share of Search by month for Untamed, KatKin, Blink!, Republic of Cats. The figures are in the table below the chart.

View monthly share of search table
MonthUntamedKatKinBlink!Republic of CatsFuzzball
Oct 202542.5%42.4%9.1%5%1.1%
Nov 202542%44.8%7.5%4.9%0.76%
Dec 202549.7%38.7%5.9%4.8%0.89%
Jan 202642.6%44.1%7.5%5%0.87%
Feb 202648.1%38.4%6.9%5.7%0.88%
Mar 202647.9%38.3%6.9%5.9%0.99%
Apr 202647%39.7%6.7%5.7%0.89%
May 202643.3%41.7%7.6%6.4%1%
Jun 202646.2%39%8.2%5.4%1.2%
Jul 202644.1%43%7.6%4.2%1.1%
Aug 202648.6%38.7%7%4.7%1%
Sep 202649.6%38.5%5.9%4.7%1.3%

  1. 1.Untamed

    49.6%

    Held 1st. 50.2K estimated branded searches, +0.14% vs prior month. Share +1 points.

  2. 2.KatKin

    38.5%

    Held 2nd. 39K estimated branded searches, -2.5% vs prior month. Share -0.2 points.

  3. 3.Blink!

    5.9%

    Held 3rd. 6K estimated branded searches, -16.7% vs prior month. Share -1 points.

  4. 4.Republic of Cats

    4.7%

    Held 4th. 4.7K estimated branded searches, -2.7% vs prior month. Share 0 points.

  5. 5.Fuzzball

    1.3%

    Held 5th. 1.4K estimated branded searches, +28.3% vs prior month. Share +0.3 points.

Compare search popularity between Untamed and its closest rivals

Every comparison with Untamed

How has branded search demand for Untamed changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Untamed in United Kingdom rose from 41.3K to 50.2K.
  • Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom increased from 42.5% to 49.6%.
  • Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom peaked at 49.7% in December 2025 and was lowest at 42% in November 2025.

How did search popularity change for United Kingdom cat food subscription brands in September 2026?

  1. In September 2026, Untamed gained estimated Share of Search among cat food subscription brands in United Kingdom, from 48.6% to 49.6%.

  2. In September 2026, Blink! lost estimated Share of Search among cat food subscription brands in United Kingdom, from 7% to 5.9%.

  3. Estimated monthly branded searches for Fuzzball in United Kingdom rose 29.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

How is Untamed measured?

Brandwave collects information about searches that people make online using Untamed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • untamed cat food
  • untamed cats
  • untamed food
  • untamed pet food

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How the Brand Demand Index is measured

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