Lily's Kitchen vs Untamed:Which is more popular?
In September 2026, Untamed had more branded searches than Lily's Kitchen among cat food subscription brands in the United Kingdom. Untamed had about 50,200 branded searches, while Lily's Kitchen had 4,400. Untamed made up 47.5% of all cat food subscription brand searches we track, and Lily's Kitchen accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cat food subscription brands, Untamed appeared in four of the five answers and Lily's Kitchen in two. Untamed was mentioned before Lily's Kitchen in four out of five answers.
Who do people search for more?
Untamed, about 11 searches for every 1 for Lily's Kitchen
Who does AI mention more?
Untamed, mentioned in 4 of 5 answers, Lily's Kitchen in 2
Who does AI recommend more?
Untamed, named ahead of Lily's Kitchen in 4 of 5 answers
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Top cat food subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Untamed was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lily's Kitchen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Untamed was listed before Lily's Kitchen in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KatKin1st- Untamed2nd
Blink!3rd
Lily's Kitchen4th
Republic of Cats5th
Fuzzball6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KatKin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Untamed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Republic of Cats2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lily's Kitchen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blink!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuzzball1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cat food subscription brands
5 answers
Asked ChatGPT
“Which cat food subscription brand should I buy in the UK?”
Asked ChatGPT
“What are the best cat food subscription brands in the UK?”
Asked ChatGPT
“What's the best cat food subscription brand in the UK for a fussy cat?”
Searched Google, AI Overview
“cat food subscription uk”
Searched Google, AI Overview
“fresh cat food delivery”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Lily's Kitchen or Untamed more popular in search?
This chart shows how often people search Google for Lily's Kitchen and Untamed by name. Each line represents a brand's share of searches for all six cat food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Untamed, Lily's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Untamed | KatKin | Blink! | Republic of Cats | Lily's Kitchen | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.7% | 4.8% | 3.6% | 1% |
| Nov 2025 | 40.5% | 43.3% | 7.2% | 4.7% | 3.5% | 0.74% |
| Dec 2025 | 48% | 37.4% | 5.7% | 4.6% | 3.4% | 0.86% |
| Jan 2026 | 41% | 42.5% | 7.2% | 4.8% | 3.6% | 0.84% |
| Feb 2026 | 46.5% | 37.2% | 6.7% | 5.5% | 3.3% | 0.85% |
| Mar 2026 | 46.3% | 37% | 6.7% | 5.7% | 3.3% | 0.95% |
| Apr 2026 | 45.4% | 38.4% | 6.5% | 5.5% | 3.3% | 0.86% |
| May 2026 | 41.7% | 40.2% | 7.3% | 6.2% | 3.7% | 1% |
| Jun 2026 | 44.4% | 37.4% | 7.9% | 5.2% | 3.9% | 1.2% |
| Jul 2026 | 42.4% | 41.4% | 7.3% | 4.1% | 3.7% | 1.1% |
| Aug 2026 | 46.6% | 37.1% | 6.7% | 4.5% | 4.1% | 0.98% |
| Sep 2026 | 47.5% | 36.9% | 5.7% | 4.5% | 4.2% | 1.3% |
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lily's kitchen cat food”.
How has the Lily's Kitchen and Untamed comparison changed over the last 12 months?
3 findings
- Untamed was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among cat food subscription brands in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Untamed’s share of searches among cat food subscription brands in the United Kingdom moved from 40.9% to 47.5%, and its estimated monthly branded searches moved from 41.3K to 50.2K.
How did search popularity change for United Kingdom cat food subscription brands in September 2026?
2 changes
In September 2026, Untamed gained share of searches among cat food subscription brands in the United Kingdom, from 46.6% to 47.5%.
Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lily's Kitchen’s and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lily's Kitchen
1 branded search term
- lily's kitchen cat food
Untamed
4 branded search terms
- untamed cat food
- untamed cats
- untamed food
- untamed pet food
Other head-to-heads among cat food subscription brands
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