How popular isLily's Kitchen?
In September 2026, people searched for Lily's Kitchen by name about 52,300 times in the United Kingdom, about the same as the previous year. These searches made up 4.2% of all United Kingdom cat food subscription brand searches, placing Lily's Kitchen fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about cat food subscription brands, Lily's Kitchen appeared in two of the five answers and was the fourth most recommended of the six.
Lily's Kitchen is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
UntamedShare of searches 47.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KatKinShare of searches 36.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Blink!Share of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Republic of CatsShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Lily's KitchenShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top cat food subscription brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lily's Kitchen is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KatKin1st
- Untamed2nd
- Blink!3rd
- Lily's Kitchen4th
- Republic of Cats5th
Fuzzball6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KatKin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Untamed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Republic of Cats2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lily's Kitchen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blink!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuzzball1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cat food subscription brands
5 answers
Asked ChatGPT
“Which cat food subscription brand should I buy in the UK?”
Asked ChatGPT
“What are the best cat food subscription brands in the UK?”
Asked ChatGPT
“What's the best cat food subscription brand in the UK for a fussy cat?”
Searched Google, AI Overview
“cat food subscription uk”
Searched Google, AI Overview
“fresh cat food delivery”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which cat food subscription brands compete with Lily's Kitchen?
Share of searches by month for Untamed, KatKin, Blink!, Republic of Cats, Lily's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Untamed | KatKin | Blink! | Republic of Cats | Lily's Kitchen | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 8.7% | 4.8% | 3.6% | 1% |
| Nov 2025 | 40.5% | 43.3% | 7.2% | 4.7% | 3.5% | 0.74% |
| Dec 2025 | 48% | 37.4% | 5.7% | 4.6% | 3.4% | 0.86% |
| Jan 2026 | 41% | 42.5% | 7.2% | 4.8% | 3.6% | 0.84% |
| Feb 2026 | 46.5% | 37.2% | 6.7% | 5.5% | 3.3% | 0.85% |
| Mar 2026 | 46.3% | 37% | 6.7% | 5.7% | 3.3% | 0.95% |
| Apr 2026 | 45.4% | 38.4% | 6.5% | 5.5% | 3.3% | 0.86% |
| May 2026 | 41.7% | 40.2% | 7.3% | 6.2% | 3.7% | 1% |
| Jun 2026 | 44.4% | 37.4% | 7.9% | 5.2% | 3.9% | 1.2% |
| Jul 2026 | 42.4% | 41.4% | 7.3% | 4.1% | 3.7% | 1.1% |
| Aug 2026 | 46.6% | 37.1% | 6.7% | 4.5% | 4.1% | 0.98% |
| Sep 2026 | 47.5% | 36.9% | 5.7% | 4.5% | 4.2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 50.2K | +0.14% | +0.9 points | |
| 2, held 2nd | 36.9% | 39K | -2.5% | -0.3 points | |
| 3, held 3rd | 5.7% | 6K | -16.7% | -1 points | |
| 4, held 4th | 4.5% | 4.7K | -2.7% | 0 points | |
| 5, held 5th | 4.2% | 4.4K | 0% | +0.1 points | |
| 6, held 6th | 1.3% | 1.4K | +28.3% | +0.3 points |
1.
Untamed47.5%
Held 1st. 50.2K estimated branded searches, +0.14% vs prior month. Share +0.9 points.
2.
KatKin36.9%
Held 2nd. 39K estimated branded searches, -2.5% vs prior month. Share -0.3 points.
3.
Blink!5.7%
Held 3rd. 6K estimated branded searches, -16.7% vs prior month. Share -1 points.
4.5%
Held 4th. 4.7K estimated branded searches, -2.7% vs prior month. Share 0 points.
4.2%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Fuzzball1.3%
Held 6th. 1.4K estimated branded searches, +28.3% vs prior month. Share +0.3 points.
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lily's kitchen cat food”.
Compare popularity between Lily's Kitchen and its closest rivals
Every comparison with Lily's Kitchen
18 comparisons
- Lily's Kitchen vs Royal Canin
- Harringtons vs Lily's Kitchen
- Butternut Box vs Lily's Kitchen
- Different Dog vs Lily's Kitchen
- Lily's Kitchen vs Pooch & Mutt
- Lily's Kitchen vs Pure Pet Food
- Lily's Kitchen vs tails.com
- Lily's Kitchen vs Purina
- James Wellbeloved vs Lily's Kitchen
- Burns vs Lily's Kitchen
- Hill's vs Lily's Kitchen
- Lily's Kitchen vs Marleybones
- Lily's Kitchen vs Pedigree
- Blink! vs Lily's Kitchen
- KatKin vs Lily's Kitchen
- Lily's Kitchen vs Republic of Cats
- Lily's Kitchen vs Untamed
- Fuzzball vs Lily's Kitchen
How has branded search demand for Lily's Kitchen changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lily's Kitchen in the United Kingdom held steady, from 54K to 52.3K.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among cat food subscription brands in the United Kingdom increased from 3.6% to 4.2%.
How did search popularity change for United Kingdom cat food subscription brands in September 2026?
4 changes
In September 2026, Untamed gained share of searches among cat food subscription brands in the United Kingdom, from 46.6% to 47.5%.
In September 2026, Blink! lost share of searches among cat food subscription brands in the United Kingdom, from 6.7% to 5.7%.
Estimated monthly branded searches for Fuzzball in the United Kingdom rose 29.5% over 12 measured months, from 1.1K to 1.4K in September 2026.
Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are Lily's Kitchen’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lily's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lily's kitchen cat food
- lilys kitchen
- lilys kitchen dog food
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Where does Lily's Kitchen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dog food subscriptions | 6th of 7 | 5.9% | Show ranking |
| Dog food brands | 2nd of 8 | 25.6% | Show ranking |
| Cat food subscription brands | 5th of 6 | 4.2% | Shown above |
Is Lily's Kitchen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.