Dog food brands in the United Kingdom:Which are most popular?

Name: Dog food brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Royal Canin was the most searched dog food brand in the United Kingdom, accounting for 28% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Royal Canin and Hill's showed up in every answer. Hill's was recommended most often, coming first in one out of five responses.

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Top dog food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Royal Canin and Hill's appeared every time. Hill's was recommended most often, coming first in one out of five answers. Royal Canin was second, and Harringtons was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Royal Canin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hill's	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Harringtons	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
James Wellbeloved	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Purina	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Pedigree	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lily's Kitchen	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Burns	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harringtons4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
James Wellbeloved3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Purina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pedigree2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog food brands

5 answers

Asked ChatGPT
“What's the best dog food brand in the UK?”
1. 1Royal Canin
2. 2Hill's
3. 3Purina
4. 4James Wellbeloved
5. 5Harringtons
Asked ChatGPT
“Which UK dog food brand is healthiest?”
1. 1Hill's
2. 2Royal Canin
3. 3Purina
4. 4Burns
Asked ChatGPT
“What are the most popular dog food brands in the UK?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
1. 1Harringtons
2. 2Hill's
3. 3Royal Canin

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which dog food brands do people search for most?

This chart shows how often people search Google for each dog food brand by name. Each line represents a brand's share of searches for all eight dog food brands we track, month by month, from searches in United Kingdom.

Share of searches among dog food brands in the United Kingdom, by month

Month	Royal Canin	Lily's Kitchen	Harringtons	Purina	James Wellbeloved	Burns	Hill's	Pedigree
Oct 2025	27%	27.2%	14.9%	9.2%	8.1%	3.6%	5.6%	4.4%
Nov 2025	25.4%	27.8%	15.2%	9.4%	8.3%	3.7%	5.7%	4.5%
Dec 2025	28%	25%	13.7%	10.4%	9.1%	3.3%	5.5%	5%
Jan 2026	26.2%	26.3%	14.4%	10.6%	7.9%	3.5%	5.8%	5.3%
Feb 2026	26%	26.2%	14.3%	10.8%	7.8%	3.5%	6.2%	5.2%
Mar 2026	30%	24.6%	13.5%	10.4%	7.4%	4%	5.2%	4.9%
Apr 2026	25.5%	25.7%	17.2%	10.6%	7.7%	3.4%	4.7%	5.1%
May 2026	28.8%	23.8%	15.9%	9.8%	7.1%	3.9%	5%	5.8%
Jun 2026	28.8%	23.8%	15.9%	9.8%	7.1%	3.9%	5%	5.8%
Jul 2026	28.9%	23.8%	15.9%	9.8%	7.1%	3.9%	4.7%	5.8%
Aug 2026	27.5%	25.1%	16.9%	10.4%	6.2%	4.1%	4.9%	5%
Sep 2026	28%	25.6%	17.1%	10.6%	6.3%	4.2%	4.2%	4.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Royal Canin Mars	28%	36.2K	0%	+0.5 points
2, held 2nd	Lily's Kitchen	25.6%	33.1K	0%	+0.4 points
3, held 3rd	Harringtons	17.1%	22.2K	0%	+0.3 points
4, held 4th	Purina Nestlé	10.6%	13.7K	0%	+0.2 points
5, held 5th	James Wellbeloved	6.3%	8.1K	0%	+0.1 points
6, moved from 8th to 6th	Burns	4.2%	5.4K	0%	+0.1 pointsmoved from 8th to 6th
7, held 7th	Hill's	4.2%	5.4K	-15.6%	-0.7 points
8, moved from 6th to 8th	Pedigree Mars	4.2%	5.4K	-18.2%	-0.8 pointsmoved from 6th to 8th

1.Royal Canin
28%
Held 1st. 36.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.Lily's Kitchen
25.6%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.Harringtons
17.1%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Purina
10.6%
Held 4th. 13.7K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.James Wellbeloved
6.3%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Burns
4.2%
Moved from 8th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Hill's
4.2%
Held 7th. 5.4K estimated branded searches, -15.6% vs prior month. Share -0.7 points.
8.Pedigree
4.2%
Moved from 6th to 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Which brand is most popular in search among dog food brands in the United Kingdom?

8 brands

In September 2026, Royal Canin was the most searched among dog food brands in the United Kingdom, with an estimated 36.2K branded searches, 28% of all searches for the eight we track. Lily's Kitchen is in 2nd place, 2.4 percentage points behind at 25.6%.

United Kingdom dog food brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Royal Canin	27% → 28%	30%Mar 2026	25.4%Nov 2025	2nd → 1st
Lily's Kitchen	27.2% → 25.6%	27.8%Nov 2025	23.8%May 2026	1st → 2nd
Harringtons	14.9% → 17.1%	17.2%Apr 2026	13.5%Mar 2026	3rd
Purina	9.2% → 10.6%	10.8%Feb 2026	9.2%Oct 2025	4th
James Wellbeloved	8.1% → 6.3%	9.1%Dec 2025	6.2%Aug 2026	5th
Burns	3.6% → 4.2%	4.2%Sep 2026	3.3%Dec 2025	8th → 6th
Hill's	5.6% → 4.2%	6.2%Feb 2026	4.2%Sep 2026	6th → 7th
Pedigree	4.4% → 4.2%	5.8%Jul 2026	4.2%Sep 2026	7th → 8th

Each finding as a sentence

Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United Kingdom increased from 27% to 28%.
Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom decreased from 27.2% to 25.6%.
Across the 12 months ending September 2026, Harringtons’ share of searches among dog food brands in the United Kingdom increased from 14.9% to 17.1%.
Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom increased from 9.2% to 10.6%.
Across the 12 months ending September 2026, James Wellbeloved’s share of searches among dog food brands in the United Kingdom decreased from 8.1% to 6.3%.
Across the 12 months ending September 2026, Burns’ share of searches among dog food brands in the United Kingdom increased from 3.6% to 4.2%.
Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom decreased from 5.6% to 4.2%.
Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United Kingdom peaked at 30% in March 2026 and was lowest at 25.4% in November 2025.
Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom peaked at 27.8% in November 2025 and was lowest at 23.8% in May 2026.
Across the 12 months ending September 2026, Harringtons’ share of searches among dog food brands in the United Kingdom peaked at 17.2% in April 2026 and was lowest at 13.5% in March 2026.
Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom peaked at 10.8% in February 2026 and was lowest at 9.2% in October 2025.
Across the 12 months ending September 2026, James Wellbeloved’s share of searches among dog food brands in the United Kingdom peaked at 9.1% in December 2025 and was lowest at 6.2% in August 2026.
Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom peaked at 6.2% in February 2026 and was lowest at 4.2% in September 2026.
Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 4.2% in September 2026.
Across the 12 months ending September 2026, Royal Canin rose from 2nd to 1st among dog food brands in the United Kingdom.
Across the 12 months ending September 2026, Lily's Kitchen fell from 1st to 2nd among dog food brands in the United Kingdom.
Across the 12 months ending September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom.
Across the 12 months ending September 2026, Hill's fell from 6th to 7th among dog food brands in the United Kingdom.
Across the 12 months ending September 2026, Pedigree fell from 7th to 8th among dog food brands in the United Kingdom.

How did search popularity change for United Kingdom dog food brands in September 2026?

8 changes

In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%.
In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%.
Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026.
Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026.
Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026.
In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom.
Estimated monthly branded searches for James Wellbeloved in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Estimated monthly branded searches for Royal Canin in the United Kingdom fell 10.2% over 12 measured months, from 40.3K to 36.2K in September 2026.

How are branded searches counted for dog food brands?

11 search terms

Each brand's share of searches among dog food brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.