Brandwave

How popular isLily's Kitchen?

In September 2026, people searched for Lily's Kitchen by name about 52,300 times in the United Kingdom, about the same as the previous year. These searches made up 25.6% of all United Kingdom dog food brand searches, placing Lily's Kitchen second out of eight brands. When we asked both ChatGPT and Google AI Overviews about dog food brands, Lily's Kitchen appeared in one of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Lily's Kitchen is the second most searched of 8 competitors and the eighth most recommended in AI answers.

  1. Royal CaninShare of searches 28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Lily's KitchenShare of searches 25.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. HarringtonsShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PurinaShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. James WellbelovedShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lily's Kitchen is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Royal Canin2nd
  3. Harringtons3rd
  4. Pedigree4th
  5. Purina5th
  6. James Wellbeloved6th
  7. Burns7th
  8. Lily's Kitchen8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harringtons4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Wellbeloved3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedigree2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which dog food brands compete with Lily's Kitchen?

Lily's Kitchen against dog food brands in the United Kingdom, by month

Share of searches by month for Royal Canin, Lily's Kitchen, Harringtons, Purina, James Wellbeloved, Burns, Hill's, Pedigree. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninLily's KitchenHarringtonsPurinaJames WellbelovedBurnsHill'sPedigree
Oct 202527%27.2%14.9%9.2%8.1%3.6%5.6%4.4%
Nov 202525.4%27.8%15.2%9.4%8.3%3.7%5.7%4.5%
Dec 202528%25%13.7%10.4%9.1%3.3%5.5%5%
Jan 202626.2%26.3%14.4%10.6%7.9%3.5%5.8%5.3%
Feb 202626%26.2%14.3%10.8%7.8%3.5%6.2%5.2%
Mar 202630%24.6%13.5%10.4%7.4%4%5.2%4.9%
Apr 202625.5%25.7%17.2%10.6%7.7%3.4%4.7%5.1%
May 202628.8%23.8%15.9%9.8%7.1%3.9%5%5.8%
Jun 202628.8%23.8%15.9%9.8%7.1%3.9%5%5.8%
Jul 202628.9%23.8%15.9%9.8%7.1%3.9%4.7%5.8%
Aug 202627.5%25.1%16.9%10.4%6.2%4.1%4.9%5%
Sep 202628%25.6%17.1%10.6%6.3%4.2%4.2%4.2%

  1. 1.Royal Canin

    28%

    Held 1st. 36.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Lily's Kitchen

    25.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Harringtons

    17.1%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Purina

    10.6%

    Held 4th. 13.7K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.James Wellbeloved

    6.3%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Burns

    4.2%

    Moved from 8th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Hill's

    4.2%

    Held 7th. 5.4K estimated branded searches, -15.6% vs prior month. Share -0.7 points.

  8. 8.Pedigree

    4.2%

    Moved from 6th to 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

Compare popularity between Lily's Kitchen and its closest rivals

Every comparison with Lily's Kitchen

18 comparisons

How has branded search demand for Lily's Kitchen changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lily's Kitchen in the United Kingdom held steady, from 54K to 52.3K.
  • Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom decreased from 27.2% to 25.6%.
  • Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom peaked at 27.8% in November 2025 and was lowest at 23.8% in May 2026.
  • Across the 12 months ending September 2026, Lily's Kitchen fell from 1st to 2nd among dog food brands in the United Kingdom.

How did search popularity change for United Kingdom dog food brands in September 2026?

6 changes

  1. In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%.

  2. In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%.

  3. Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026.

  4. Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026.

  5. Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026.

  6. In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom.

How are Lily's Kitchen’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lily's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lily's kitchen cat food
  • lilys kitchen
  • lilys kitchen dog food

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How the Brand Demand Index is measured

Where does Lily's Kitchen compete?

Lily's Kitchen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog food subscriptions6th of 75.9%Show ranking
Dog food brands2nd of 825.6%Shown above
Cat food subscription brands5th of 64.2%Show ranking
Creator with pink hair and a pink jacket

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