Lily's Kitchen vs tails.com:Which is more popular?
In September 2026, tails.com had more branded searches than Lily's Kitchen among dog food subscriptions in the United Kingdom. tails.com had about 22,900 branded searches, while Lily's Kitchen had 14,800. tails.com made up 9.1% of all dog food subscription searches we track, and Lily's Kitchen accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about dog food subscriptions, tails.com appeared in three of the five answers and Lily's Kitchen in two. tails.com was mentioned before Lily's Kitchen in every answer that named either.
Who do people search for more?
tails.com, about 55% more searches than Lily's Kitchen
Who does AI mention more?
tails.com, mentioned in 3 of 5 answers, Lily's Kitchen in 2
Who does AI recommend more?
tails.com, named ahead of Lily's Kitchen in 3 of 3 answers
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Top dog food subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, tails.com was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lily's Kitchen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. tails.com was listed before Lily's Kitchen in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Butternut Box3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- tails.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Different Dog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pure Pet Food2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marleybones2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pooch & Mutt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food subscriptions
5 answers
Asked ChatGPT
“Which dog food subscription should I try in the UK?”
Asked ChatGPT
“What are the best dog food subscriptions in the UK?”
Asked ChatGPT
“What's the best fresh dog food delivery in the UK?”
Searched Google, AI Overview
“fresh dog food”
Searched Google, AI Overview
“dog food subscription”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Lily's Kitchen or tails.com more popular in search?
This chart shows how often people search Google for Lily's Kitchen and tails.com by name. Each line represents a brand's share of searches for all seven dog food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for tails.com, Lily's Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pure Pet Food | Butternut Box | Pooch & Mutt | tails.com | Different Dog | Lily's Kitchen | Marleybones |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 32.6% | 23.1% | 9.4% | 6.5% | 4.4% | 1.6% |
| Nov 2025 | 23.9% | 30.1% | 25.8% | 8.7% | 6% | 4% | 1.5% |
| Dec 2025 | 29% | 30% | 17.3% | 10.6% | 7.3% | 4% | 1.8% |
| Jan 2026 | 25.5% | 32.2% | 22.8% | 8.2% | 6.4% | 3.5% | 1.3% |
| Feb 2026 | 25.8% | 32.5% | 18.9% | 9.4% | 6.5% | 5.3% | 1.6% |
| Mar 2026 | 27.4% | 30% | 21.2% | 8.7% | 6% | 4.9% | 1.8% |
| Apr 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| May 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| Jun 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 29.3% | 32% | 15.2% | 8.1% | 7.9% | 5.2% | 2.3% |
| Sep 2026 | 31.1% | 29.3% | 16.8% | 9.1% | 5.9% | 5.9% | 2.1% |
Lily's Kitchen sells other things too, so only its searches that name this product count here, like “lilys kitchen dog food”.
How has the Lily's Kitchen and tails.com comparison changed over the last 12 months?
3 findings
- tails.com was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, tails.com’s share of searches among dog food subscriptions in the United Kingdom moved from 9.4% to 9.1%, and its estimated monthly branded searches moved from 21.4K to 22.9K.
How did search popularity change for United Kingdom dog food subscriptions in September 2026?
2 changes
In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%.
In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lily's Kitchen’s and tails.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lily's Kitchen
1 branded search term
- lilys kitchen dog food
tails.com
2 branded search terms
- tails dog food
- tails.com
Other head-to-heads among dog food subscriptions
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