Brandwave

How popular isUntamed?

In September 2026, people searched for Untamed by name about 50,200 times in the United Kingdom, a 21.6% increase from the previous year. These searches made up 37.8% of all United Kingdom cat food brand searches, placing Untamed first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about cat food brands, Untamed did not appear in any of the answers.

Search and AI answers in September 2026

Untamed is the most searched of 12 competitors and not listed in any AI answer.

  1. UntamedShare of searches 37.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KatKinShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. FelixShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ApplawsShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Royal CaninShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+7 more

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Untamed did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KatKin1st
  2. Royal Canin1st
  3. Thrive1st
  4. Lily's Kitchen4th
  5. Hill's5th
  6. Untamed–
  7. Felix–
  8. Applaws–
  9. Sheba–
  10. Iams–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KatKin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Canin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thrive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hill's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Untamed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Applaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

  • Asked ChatGPT

    “What's the best cat food in the UK?”

    1. 1KatKin
    2. 2Lily's Kitchen
    3. 3Royal Canin

  • Asked ChatGPT

    “Which wet cat food is healthiest?”

    1. 1Thrive
    2. 2Royal Canin
    3. 3Hill's

  • Asked ChatGPT

    “What should I feed a fussy cat?”

    1. Searched Google, AI Overview

      “cat food”

      1. 1KatKin

    2. Searched Google, AI Overview

      “best cat food”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Which cat food brands compete with Untamed?

      Untamed against cat food brands in the United Kingdom, by month

      Share of searches by month for Untamed, KatKin, Felix, Applaws, Royal Canin, Sheba, Lily's Kitchen, Iams, Whiskas, James Wellbeloved, Thrive. The figures are in the table below the chart.

      View monthly share of searches table
      MonthUntamedKatKinFelixApplawsRoyal CaninShebaLily's KitchenIamsWhiskasJames WellbelovedThriveHill's
      Oct 202532.8%21.9%8%7.3%8%6.6%2.9%2.9%2.3%2.3%2.9%1.9%
      Nov 202533.5%22.4%8.2%7.4%6.7%6.7%3%3%2.4%2.4%2.4%2%
      Dec 202540.5%18.2%6.6%7%6.6%6.6%2.9%2.4%2.4%2.9%2.4%1.6%
      Jan 202634.5%23.1%6.9%7.3%6.9%6.9%3.1%3.1%2%2%2.5%1.7%
      Feb 202637.9%20.7%6.2%6.9%6.2%7.6%2.8%2.8%2.2%2.8%2.2%1.8%
      Mar 202636.7%20.1%7.3%6.7%7.3%7.3%2.7%2.7%2.1%2.7%2.7%1.8%
      Apr 202638.2%20.9%6.3%6.9%6.3%7.6%2.8%2.2%2.2%2.2%2.8%1.5%
      May 202633.8%22.6%6.8%8.8%6.8%6.8%3%2.4%2.4%2%3%1.6%
      Jun 202637.1%20.3%7.4%6.7%7.4%6%3.3%2.7%2.7%2.2%2.7%1.5%
      Jul 202635.2%23.6%7%6.3%7%5.7%3.1%2.5%2.5%2.1%3.1%1.7%
      Aug 202637.5%20.5%7.5%8%6.1%6.1%3.3%2.7%2.2%1.8%2.7%1.4%
      Sep 202637.8%20.7%7.6%6.9%6.2%6.2%3.4%2.7%2.7%2.2%2.2%1.5%

      1. 1.Untamed

        37.8%

        Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

      2. 2.KatKin

        20.7%

        Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

      3. 3.Felix

        7.6%

        Moved from 4th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      4. 4.Applaws

        6.9%

        Moved from 3rd to 4th. 9K estimated branded searches, -14.3% vs prior month. Share -1.1 points.

      5. 5.Royal Canin

        6.2%

        Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Sheba

        6.2%

        Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

      7. 7.Lily's Kitchen

        3.4%

        Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

      8. 8.Iams

        2.7%

        Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

      9. 9.Whiskas

        2.7%

        Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

      10. 10.James Wellbeloved

        2.2%

        Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

      11. 11.Thrive

        2.2%

        Moved from 9th to 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

      12. 12.Hill's

        1.5%

        Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

      Royal Canin, Lily's Kitchen and James Wellbeloved sell other things too, so only their searches that name this product count here, like “royal canin cat food”.

      Compare popularity between Untamed and its closest rivals

      Every comparison with Untamed

      14 comparisons

      How has branded search demand for Untamed changed in the United Kingdom over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Untamed in the United Kingdom rose from 41.3K to 50.2K.
      • Across the 12 months ending September 2026, Untamed’s share of searches among cat food brands in the United Kingdom increased from 32.8% to 37.8%.
      • Across the 12 months ending September 2026, Untamed’s share of searches among cat food brands in the United Kingdom peaked at 40.5% in December 2025 and was lowest at 32.8% in October 2025.

      How did search popularity change for United Kingdom cat food brands in September 2026?

      6 changes

      1. In September 2026, Whiskas overtook Thrive to rank 9th among cat food brands in the United Kingdom, with 2.7% of the searches.

      2. In September 2026, Applaws lost share of searches among cat food brands in the United Kingdom, from 8% to 6.9%.

      3. In September 2026, Thrive lost share of searches among cat food brands in the United Kingdom, from 2.7% to 2.2%.

      4. In September 2026, Felix rose from 4th to 3rd among cat food brands in the United Kingdom.

      5. In September 2026, James Wellbeloved rose from 11th to 10th among cat food brands in the United Kingdom.

      6. Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

      How are Untamed’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Untamed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • untamed cat food
      • untamed cats
      • untamed food
      • untamed pet food

      Do you work for Untamed? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Untamed compete?

      Untamed is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cat food brands1st of 1237.8%Shown above
      Cat food subscription brands1st of 647.5%Show ranking
      Creator with pink hair and a pink jacket

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