How popular isHastings Direct?
In September 2026, people searched for Hastings Direct by name about 9,500 times in the United Kingdom, a 13.1% increase from the previous year. These searches made up 1.9% of all United Kingdom motorbike insurance provider searches, placing Hastings Direct seventh out of 11 providers. When we asked both ChatGPT and Google AI Overviews about motorbike insurance providers, Hastings Direct did not appear in any of the answers.
Hastings Direct is the seventh most searched of 11 competitors and not listed in any AI answer.
BennettsShare of searches 28.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Lexham InsuranceShare of searches 21.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BikesureShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Carole NashShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Hastings DirectShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top motorbike insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hastings Direct did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorbike insurance providers
5 answers
Asked ChatGPT
“Who is the best motorbike insurance provider in the UK?”
Asked ChatGPT
“Which company should I use to insure my motorbike?”
Asked ChatGPT
“What's the cheapest motorbike insurance for a new rider in the UK?”
Searched Google, AI Overview
“motorbike insurance”
Searched Google, AI Overview
“motorcycle insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which motorbike insurance providers compete with Hastings Direct?
Share of searches by month for Bennetts, Lexham Insurance, Bikesure, Carole Nash, Devitt Insurance, Principal Insurance, Hastings Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bennetts | Lexham Insurance | Bikesure | Carole Nash | Devitt Insurance | Principal Insurance | Hastings Direct | The Bike Insurer | BeMoto | MCE Insurance | Admiral |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.8% | 14.1% | 14% | 5% | 3.4% | 1.5% | 1.9% | 2.2% | 0.69% | 0.45% |
| Nov 2025 | 33% | 23.8% | 15.9% | 12.9% | 4.8% | 3.8% | 1.3% | 1.7% | 1.8% | 0.77% | 0.34% |
| Dec 2025 | 33.1% | 23.3% | 15.6% | 12.6% | 5.5% | 3.8% | 1.4% | 1.6% | 1.9% | 0.93% | 0.41% |
| Jan 2026 | 25.9% | 26.5% | 17.6% | 14.3% | 6.1% | 3.5% | 1.5% | 1.9% | 1.6% | 0.7% | 0.38% |
| Feb 2026 | 28% | 22.5% | 18.4% | 13.4% | 6.6% | 3.6% | 2% | 2.4% | 1.8% | 0.73% | 0.49% |
| Mar 2026 | 30.4% | 20% | 20% | 12.2% | 5.8% | 4.9% | 2.2% | 1.7% | 1.8% | 0.53% | 0.43% |
| Apr 2026 | 26% | 20.9% | 20.9% | 12.7% | 7.2% | 5.1% | 1.8% | 2.3% | 2.2% | 0.45% | 0.45% |
| May 2026 | 26.6% | 21.4% | 21.4% | 12% | 6% | 5.2% | 1.8% | 2.3% | 2.2% | 0.57% | 0.46% |
| Jun 2026 | 27.8% | 23.2% | 18.9% | 12.5% | 5.3% | 5.6% | 2% | 2% | 1.7% | 0.5% | 0.41% |
| Jul 2026 | 25.4% | 24% | 19.6% | 11.9% | 6.9% | 5.8% | 1.7% | 2.1% | 1.6% | 0.52% | 0.52% |
| Aug 2026 | 26.6% | 20.5% | 20.5% | 12.2% | 8.6% | 5% | 1.8% | 2.2% | 1.7% | 0.54% | 0.36% |
| Sep 2026 | 28.3% | 21.8% | 17.8% | 13% | 7.6% | 5.3% | 1.9% | 1.9% | 1.6% | 0.47% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.3% | 23.5K | 0% | +1.7 points | |
| 2, moved from 3rd to 2nd | 21.8% | 18.1K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.8% | 14.8K | -18.2% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13% | 10.8K | 0% | +0.8 points | |
| 5, held 5th | 7.6% | 6.3K | -17.4% | -1.1 points | |
| 6, held 6th | 5.3% | 4.4K | 0% | +0.3 points | |
| 7, moved from 8th to 7th | 1.9% | 1.6K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.9% | 1.6K | -15.8% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.6% | 1.4K | -8.1% | 0 points | |
| 10, held 10th | 0.47% | 390 | -18.8% | -0.1 points | |
| 11, held 11th | 0.31% | 260 | -18.8% | 0 points |
1.
Bennetts28.3%
Held 1st. 23.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
21.8%
Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Bikesure17.8%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
13%
Held 4th. 10.8K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.6%
Held 5th. 6.3K estimated branded searches, -17.4% vs prior month. Share -1.1 points.
5.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.9%
Moved from 8th to 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.9%
Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
9.
BeMoto1.6%
Held 9th. 1.4K estimated branded searches, -8.1% vs prior month. Share 0 points.
0.47%
Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
11.
Admiral0.31%
Held 11th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Hastings Direct and its closest rivals
- Hastings Direct vs Carole Nash: compare popularity
- Hastings Direct vs Devitt Insurance: compare popularity
- Hastings Direct vs Principal Insurance: compare popularity
- Hastings Direct vs The Bike Insurer: compare popularity
- Hastings Direct vs BeMoto: compare popularity
- Compare Hastings Direct with any brand
Every comparison with Hastings Direct
22 comparisons
- Admiral vs Hastings Direct
- Aviva vs Hastings Direct
- Direct Line vs Hastings Direct
- Hastings Direct vs LV=
- Hastings Direct vs NFU Mutual
- Hastings Direct vs Tesco Insurance
- Churchill vs Hastings Direct
- Hastings Direct vs Tradex Insurance
- Bennetts vs Hastings Direct
- Bikesure vs Hastings Direct
- Carole Nash vs Hastings Direct
- Devitt Insurance vs Hastings Direct
- Hastings Direct vs Lexham Insurance
- Hastings Direct vs Principal Insurance
- Hastings Direct vs The Bike Insurer
- BeMoto vs Hastings Direct
- AXA vs Hastings Direct
- Hastings Direct vs RAC
- Ageas vs Hastings Direct
- Hastings Direct vs MCE Insurance
- Hastings Direct vs The Van Insurer
- 1st Central vs Hastings Direct
How has branded search demand for Hastings Direct changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hastings Direct in the United Kingdom rose from 8.4K to 9.5K.
- Across the 12 months ending September 2026, Hastings Direct rose from 9th to 7th among motorbike insurance providers in the United Kingdom.
How did search popularity change for United Kingdom motorbike insurance providers in September 2026?
6 changes
In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.
In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%.
In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.
In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.
In September 2026, Devitt Insurance lost share of searches among motorbike insurance providers in the United Kingdom, from 8.6% to 7.6%.
In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.
How are Hastings Direct’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hastings Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hastings direct home insurance
- hastings home insurance
- hastings motorbike insurance
- hastings van insurance
Do you work for Hastings Direct? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hastings Direct compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home insurance brands | 7th of 8 | 5.1% | Show ranking |
| Motorbike insurance providers | 7th of 11 | 1.9% | Shown above |
| Van insurance providers | 5th of 10 | 8.6% | Show ranking |
Is Hastings Direct your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.