Brandwave

How popular isPrincipal Insurance?

In September 2026, people searched for Principal Insurance by name about 4,400 times in the United Kingdom, a 51.7% increase from the previous year. These searches made up 5.3% of all United Kingdom motorbike insurance provider searches, placing Principal Insurance sixth out of 11 providers. When we asked both ChatGPT and Google AI Overviews about motorbike insurance providers, Principal Insurance did not appear in any of the answers.

Search and AI answers in September 2026

Principal Insurance is the sixth most searched of 11 competitors and not listed in any AI answer.

  1. BennettsShare of searches 28.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Lexham InsuranceShare of searches 21.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BikesureShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Carole NashShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Principal InsuranceShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Principal Insurance website (opens in a new tab)

Follow Principal Insurance and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top motorbike insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Principal Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bennetts1st
  2. BeMoto2nd
  3. Carole Nash3rd
  4. Devitt Insurance4th
  5. The Bike Insurer5th
  6. Lexham Insurance–
  7. Bikesure–
  8. Principal Insurance–
  9. Hastings Direct–
  10. MCE Insurance–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorbike insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which motorbike insurance providers compete with Principal Insurance?

Principal Insurance against motorbike insurance providers in the United Kingdom, by month

Share of searches by month for Bennetts, Lexham Insurance, Bikesure, Carole Nash, Devitt Insurance, Principal Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthBennettsLexham InsuranceBikesureCarole NashDevitt InsurancePrincipal InsuranceHastings DirectThe Bike InsurerBeMotoMCE InsuranceAdmiral
Oct 202531%25.8%14.1%14%5%3.4%1.5%1.9%2.2%0.69%0.45%
Nov 202533%23.8%15.9%12.9%4.8%3.8%1.3%1.7%1.8%0.77%0.34%
Dec 202533.1%23.3%15.6%12.6%5.5%3.8%1.4%1.6%1.9%0.93%0.41%
Jan 202625.9%26.5%17.6%14.3%6.1%3.5%1.5%1.9%1.6%0.7%0.38%
Feb 202628%22.5%18.4%13.4%6.6%3.6%2%2.4%1.8%0.73%0.49%
Mar 202630.4%20%20%12.2%5.8%4.9%2.2%1.7%1.8%0.53%0.43%
Apr 202626%20.9%20.9%12.7%7.2%5.1%1.8%2.3%2.2%0.45%0.45%
May 202626.6%21.4%21.4%12%6%5.2%1.8%2.3%2.2%0.57%0.46%
Jun 202627.8%23.2%18.9%12.5%5.3%5.6%2%2%1.7%0.5%0.41%
Jul 202625.4%24%19.6%11.9%6.9%5.8%1.7%2.1%1.6%0.52%0.52%
Aug 202626.6%20.5%20.5%12.2%8.6%5%1.8%2.2%1.7%0.54%0.36%
Sep 202628.3%21.8%17.8%13%7.6%5.3%1.9%1.9%1.6%0.47%0.31%

  1. 1.Bennetts

    28.3%

    Held 1st. 23.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Lexham Insurance

    21.8%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Bikesure

    17.8%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Carole Nash

    13%

    Held 4th. 10.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Devitt Insurance

    7.6%

    Held 5th. 6.3K estimated branded searches, -17.4% vs prior month. Share -1.1 points.

  6. 6.Principal Insurance

    5.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Hastings Direct

    1.9%

    Moved from 8th to 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.The Bike Insurer

    1.9%

    Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  9. 9.BeMoto

    1.6%

    Held 9th. 1.4K estimated branded searches, -8.1% vs prior month. Share 0 points.

  10. 10.MCE Insurance

    0.47%

    Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  11. 11.Admiral

    0.31%

    Held 11th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Principal Insurance and its closest rivals

Every comparison with Principal Insurance

10 comparisons

How has branded search demand for Principal Insurance changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Principal Insurance in the United Kingdom rose from 2.9K to 4.4K.
  • Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 3.4% to 5.3%.
  • Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 3.4% in October 2025.

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

6 changes

  1. In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.

  2. In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%.

  3. In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.

  4. In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.

  5. In September 2026, Devitt Insurance lost share of searches among motorbike insurance providers in the United Kingdom, from 8.6% to 7.6%.

  6. In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.

How are Principal Insurance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Principal Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • principal insurance

Do you work for Principal Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Principal Insurance your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free