Motorbike insurance providers in the United Kingdom:Which are most popular?

Name: Motorbike insurance providers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bennetts was the most searched motorbike insurance provider in the United Kingdom, accounting for 28.3% of all searches among the 11 providers we track. When we checked with ChatGPT and Google AI Overviews, Bennetts and The Bike Insurer were mentioned most often, in three of the five answers. Bennetts was recommended most often, coming first in both responses that gave a list.

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Top motorbike insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bennetts and The Bike Insurer were mentioned most often, in three of the five answers. Bennetts was recommended most often, coming first in both answers that gave a list. BeMoto was second, and Carole Nash was third. Lexham Insurance, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bennetts	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
The Bike Insurer	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Carole Nash	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
BeMoto	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Devitt Insurance	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lexham Insurance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bikesure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Principal Insurance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hastings Direct	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
MCE Insurance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Admiral	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about motorbike insurance providers

5 answers

Asked ChatGPT
“Who is the best motorbike insurance provider in the UK?”
Asked ChatGPT
“Which company should I use to insure my motorbike?”
Asked ChatGPT
“What's the cheapest motorbike insurance for a new rider in the UK?”
1. 1The Bike Insurer
Searched Google, AI Overview
“motorbike insurance”
1. 1Bennetts
Searched Google, AI Overview
“motorcycle insurance”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which motorbike insurance providers do people search for most?

This chart shows how often people search Google for each motorbike insurance provider by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.

Share of searches among motorbike insurance providers in the United Kingdom, by month

Month	Bennetts	Lexham Insurance	Bikesure	Carole Nash	Devitt Insurance	Principal Insurance	Hastings Direct	The Bike Insurer	BeMoto	MCE Insurance	Admiral
Oct 2025	31%	25.8%	14.1%	14%	5%	3.4%	1.5%	1.9%	2.2%	0.69%	0.45%
Nov 2025	33%	23.8%	15.9%	12.9%	4.8%	3.8%	1.3%	1.7%	1.8%	0.77%	0.34%
Dec 2025	33.1%	23.3%	15.6%	12.6%	5.5%	3.8%	1.4%	1.6%	1.9%	0.93%	0.41%
Jan 2026	25.9%	26.5%	17.6%	14.3%	6.1%	3.5%	1.5%	1.9%	1.6%	0.7%	0.38%
Feb 2026	28%	22.5%	18.4%	13.4%	6.6%	3.6%	2%	2.4%	1.8%	0.73%	0.49%
Mar 2026	30.4%	20%	20%	12.2%	5.8%	4.9%	2.2%	1.7%	1.8%	0.53%	0.43%
Apr 2026	26%	20.9%	20.9%	12.7%	7.2%	5.1%	1.8%	2.3%	2.2%	0.45%	0.45%
May 2026	26.6%	21.4%	21.4%	12%	6%	5.2%	1.8%	2.3%	2.2%	0.57%	0.46%
Jun 2026	27.8%	23.2%	18.9%	12.5%	5.3%	5.6%	2%	2%	1.7%	0.5%	0.41%
Jul 2026	25.4%	24%	19.6%	11.9%	6.9%	5.8%	1.7%	2.1%	1.6%	0.52%	0.52%
Aug 2026	26.6%	20.5%	20.5%	12.2%	8.6%	5%	1.8%	2.2%	1.7%	0.54%	0.36%
Sep 2026	28.3%	21.8%	17.8%	13%	7.6%	5.3%	1.9%	1.9%	1.6%	0.47%	0.31%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bennetts	28.3%	23.5K	0%	+1.7 points
2, moved from 3rd to 2nd	Lexham Insurance	21.8%	18.1K	0%	+1.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Bikesure	17.8%	14.8K	-18.2%	-2.7 pointsmoved from 2nd to 3rd
4, held 4th	Carole Nash	13%	10.8K	0%	+0.8 points
5, held 5th	Devitt Insurance	7.6%	6.3K	-17.4%	-1.1 points
6, held 6th	Principal Insurance	5.3%	4.4K	0%	+0.3 points
7, moved from 8th to 7th	Hastings Direct	1.9%	1.6K	0%	+0.1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	The Bike Insurer	1.9%	1.6K	-15.8%	-0.2 pointsmoved from 7th to 8th
9, held 9th	BeMoto	1.6%	1.4K	-8.1%	0 points
10, held 10th	MCE Insurance	0.47%	390	-18.8%	-0.1 points
11, held 11th	Admiral	0.31%	260	-18.8%	0 points

1.Bennetts
28.3%
Held 1st. 23.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.Lexham Insurance
21.8%
Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.Bikesure
17.8%
Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.Carole Nash
13%
Held 4th. 10.8K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.Devitt Insurance
7.6%
Held 5th. 6.3K estimated branded searches, -17.4% vs prior month. Share -1.1 points.
6.Principal Insurance
5.3%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Hastings Direct
1.9%
Moved from 8th to 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.The Bike Insurer
1.9%
Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
9.BeMoto
1.6%
Held 9th. 1.4K estimated branded searches, -8.1% vs prior month. Share 0 points.
10.MCE Insurance
0.47%
Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
11.Admiral
0.31%
Held 11th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Which brand is most popular in search among motorbike insurance providers in the United Kingdom?

11 brands

In September 2026, Bennetts was the most searched among motorbike insurance providers in the United Kingdom, with an estimated 23.5K branded searches, 28.3% of all searches for the 11 we track. Lexham Insurance is in 2nd place, 6.5 percentage points behind at 21.8%.

United Kingdom motorbike insurance providers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bennetts	31% → 28.3%	33.1%Dec 2025	25.4%Jul 2026	1st
Lexham Insurance	25.8% → 21.8%	26.5%Jan 2026	20%Mar 2026	2nd
Bikesure	14.1% → 17.8%	21.4%May 2026	14.1%Oct 2025	3rd
Carole Nash	14% → 13%	14.3%Jan 2026	11.9%Jul 2026	4th
Devitt Insurance	5% → 7.6%	8.6%Aug 2026	4.8%Nov 2025	5th
Principal Insurance	3.4% → 5.3%	5.8%Jul 2026	3.4%Oct 2025	6th
Hastings Direct	1.5% → 1.9%	2.2%Mar 2026	1.3%Nov 2025	9th → 7th
The Bike Insurer	1.9%	2.4%Feb 2026	1.6%Dec 2025	8th
BeMoto	2.2% → 1.6%	2.2%May 2026	1.6%Jul 2026	7th → 9th
MCE Insurance	0.69% → 0.47%	0.93%Dec 2025	0.45%Apr 2026	10th
Admiral	0.45% → 0.31%	0.52%Jul 2026	0.31%Sep 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Bennetts’ share of searches among motorbike insurance providers in the United Kingdom decreased from 31% to 28.3%.
Across the 12 months ending September 2026, Lexham Insurance’s share of searches among motorbike insurance providers in the United Kingdom decreased from 25.8% to 21.8%.
Across the 12 months ending September 2026, Bikesure’s share of searches among motorbike insurance providers in the United Kingdom increased from 14.1% to 17.8%.
Across the 12 months ending September 2026, Carole Nash’s share of searches among motorbike insurance providers in the United Kingdom decreased from 14% to 13%.
Across the 12 months ending September 2026, Devitt Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 5% to 7.6%.
Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 3.4% to 5.3%.
Across the 12 months ending September 2026, BeMoto’s share of searches among motorbike insurance providers in the United Kingdom decreased from 2.2% to 1.6%.
Across the 12 months ending September 2026, Bennetts’ share of searches among motorbike insurance providers in the United Kingdom peaked at 33.1% in December 2025 and was lowest at 25.4% in July 2026.
Across the 12 months ending September 2026, Lexham Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 26.5% in January 2026 and was lowest at 20% in March 2026.
Across the 12 months ending September 2026, Bikesure’s share of searches among motorbike insurance providers in the United Kingdom peaked at 21.4% in May 2026 and was lowest at 14.1% in October 2025.
Across the 12 months ending September 2026, Carole Nash’s share of searches among motorbike insurance providers in the United Kingdom peaked at 14.3% in January 2026 and was lowest at 11.9% in July 2026.
Across the 12 months ending September 2026, Devitt Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 8.6% in August 2026 and was lowest at 4.8% in November 2025.
Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 3.4% in October 2025.
Across the 12 months ending September 2026, Hastings Direct rose from 9th to 7th among motorbike insurance providers in the United Kingdom.
Across the 12 months ending September 2026, BeMoto fell from 7th to 9th among motorbike insurance providers in the United Kingdom.
Across the 12 months ending September 2026, The Bike Insurer, MCE Insurance and Admiral held steady: their share of searches among motorbike insurance providers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

8 changes

In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.
In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%.
In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.
In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.
In September 2026, Devitt Insurance lost share of searches among motorbike insurance providers in the United Kingdom, from 8.6% to 7.6%.
In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.
In September 2026, The Bike Insurer fell from 7th to 8th among motorbike insurance providers in the United Kingdom.
Estimated monthly branded searches for Principal Insurance in the United Kingdom rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are branded searches counted for motorbike insurance providers?

15 search terms

Each brand's share of searches among motorbike insurance providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.