Brandwave

Carole Nash vs Hastings Direct:Which is more popular?

In September 2026, Carole Nash had more branded searches than Hastings Direct among motorbike insurance providers in the United Kingdom. Carole Nash had about 10,800 branded searches, while Hastings Direct had 1,600. Carole Nash made up 13% of all motorbike insurance provider searches we track, and Hastings Direct accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, Carole Nash appeared in two of the five answers and Hastings Direct in none.

Among motorbike insurance providers in the United Kingdom in September 2026

Who do people search for more?

Carole Nash, about 7 searches for every 1 for Hastings Direct

Carole Nash 10.8K searchesHastings Direct 1.6K searches

Who does AI mention more?

Carole Nash, mentioned in 2 of 5 answers, Hastings Direct in 0

Carole Nash in 2 of 5Hastings Direct in 0 of 5

Who does AI recommend more?

Carole Nash, the only one of the two named

Carole Nash first in 2Hastings Direct never named

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Top motorbike insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carole Nash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hastings Direct did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bennetts1st
  2. BeMoto2nd
  3. Carole Nash3rd
  4. Devitt Insurance4th
  5. The Bike Insurer5th
  6. Lexham Insurance–
  7. Bikesure–
  8. Principal Insurance–
  9. Hastings Direct–
  10. MCE Insurance–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorbike insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Carole Nash or Hastings Direct more popular in search?

This chart shows how often people search Google for Carole Nash and Hastings Direct by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.

Carole Nash and Hastings Direct among motorbike insurance providers in the United Kingdom, by month

Share of searches by month for Carole Nash, Hastings Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthBennettsLexham InsuranceBikesureCarole NashDevitt InsurancePrincipal InsuranceHastings DirectThe Bike InsurerBeMotoMCE InsuranceAdmiral
Oct 202531%25.8%14.1%14%5%3.4%1.5%1.9%2.2%0.69%0.45%
Nov 202533%23.8%15.9%12.9%4.8%3.8%1.3%1.7%1.8%0.77%0.34%
Dec 202533.1%23.3%15.6%12.6%5.5%3.8%1.4%1.6%1.9%0.93%0.41%
Jan 202625.9%26.5%17.6%14.3%6.1%3.5%1.5%1.9%1.6%0.7%0.38%
Feb 202628%22.5%18.4%13.4%6.6%3.6%2%2.4%1.8%0.73%0.49%
Mar 202630.4%20%20%12.2%5.8%4.9%2.2%1.7%1.8%0.53%0.43%
Apr 202626%20.9%20.9%12.7%7.2%5.1%1.8%2.3%2.2%0.45%0.45%
May 202626.6%21.4%21.4%12%6%5.2%1.8%2.3%2.2%0.57%0.46%
Jun 202627.8%23.2%18.9%12.5%5.3%5.6%2%2%1.7%0.5%0.41%
Jul 202625.4%24%19.6%11.9%6.9%5.8%1.7%2.1%1.6%0.52%0.52%
Aug 202626.6%20.5%20.5%12.2%8.6%5%1.8%2.2%1.7%0.54%0.36%
Sep 202628.3%21.8%17.8%13%7.6%5.3%1.9%1.9%1.6%0.47%0.31%

How has the Carole Nash and Hastings Direct comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

2 changes

  1. In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.

  2. In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carole Nash’s and Hastings Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carole Nash

2 branded search terms

  • carole nash
  • carole nash insurance

Hastings Direct

1 branded search term

  • hastings motorbike insurance

How the Brand Demand Index is measured

Other head-to-heads among motorbike insurance providers

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