Brandwave

Bennetts vs Carole Nash:Which is more popular?

In September 2026, Bennetts had more branded searches than Carole Nash among motorbike insurance providers in the United Kingdom. Bennetts had about 23,500 branded searches, while Carole Nash had 10,800. Bennetts made up 28.3% of all motorbike insurance provider searches we track, and Carole Nash accounted for 13%. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, Bennetts appeared in three of the five answers and Carole Nash in two. Bennetts was mentioned before Carole Nash in every answer.

Among motorbike insurance providers in the United Kingdom in September 2026

Who do people search for more?

Bennetts, about 2 searches for every 1 for Carole Nash

Bennetts 23.5K searchesCarole Nash 10.8K searches

Who does AI mention more?

Bennetts, mentioned in 3 of 5 answers, Carole Nash in 2

Bennetts in 3 of 5Carole Nash in 2 of 5

Who does AI recommend more?

Bennetts, named ahead of Carole Nash in every answer

Bennetts first in 2Carole Nash never first

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Top motorbike insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bennetts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carole Nash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bennetts was listed before Carole Nash in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bennetts1st
  2. BeMoto2nd
  3. Carole Nash3rd
  4. Devitt Insurance4th
  5. The Bike Insurer5th
  6. Lexham Insurance–
  7. Bikesure–
  8. Principal Insurance–
  9. Hastings Direct–
  10. MCE Insurance–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorbike insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bennetts or Carole Nash more popular in search?

This chart shows how often people search Google for Bennetts and Carole Nash by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.

Bennetts and Carole Nash among motorbike insurance providers in the United Kingdom, by month

Share of searches by month for Bennetts, Carole Nash. The figures are in the table below the chart.

View monthly share of searches table
MonthBennettsLexham InsuranceBikesureCarole NashDevitt InsurancePrincipal InsuranceHastings DirectThe Bike InsurerBeMotoMCE InsuranceAdmiral
Oct 202531%25.8%14.1%14%5%3.4%1.5%1.9%2.2%0.69%0.45%
Nov 202533%23.8%15.9%12.9%4.8%3.8%1.3%1.7%1.8%0.77%0.34%
Dec 202533.1%23.3%15.6%12.6%5.5%3.8%1.4%1.6%1.9%0.93%0.41%
Jan 202625.9%26.5%17.6%14.3%6.1%3.5%1.5%1.9%1.6%0.7%0.38%
Feb 202628%22.5%18.4%13.4%6.6%3.6%2%2.4%1.8%0.73%0.49%
Mar 202630.4%20%20%12.2%5.8%4.9%2.2%1.7%1.8%0.53%0.43%
Apr 202626%20.9%20.9%12.7%7.2%5.1%1.8%2.3%2.2%0.45%0.45%
May 202626.6%21.4%21.4%12%6%5.2%1.8%2.3%2.2%0.57%0.46%
Jun 202627.8%23.2%18.9%12.5%5.3%5.6%2%2%1.7%0.5%0.41%
Jul 202625.4%24%19.6%11.9%6.9%5.8%1.7%2.1%1.6%0.52%0.52%
Aug 202626.6%20.5%20.5%12.2%8.6%5%1.8%2.2%1.7%0.54%0.36%
Sep 202628.3%21.8%17.8%13%7.6%5.3%1.9%1.9%1.6%0.47%0.31%

How has the Bennetts and Carole Nash comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

2 changes

  1. In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%.

  2. In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bennetts’ and Carole Nash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bennetts

2 branded search terms

  • bennetts
  • bennetts insurance

Carole Nash

2 branded search terms

  • carole nash
  • carole nash insurance

How the Brand Demand Index is measured

Other head-to-heads among motorbike insurance providers

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