Bikesure vs Hastings Direct:Which is more popular?
In September 2026, Bikesure had more branded searches than Hastings Direct among motorbike insurance providers in the United Kingdom. Bikesure had about 14,800 branded searches, while Hastings Direct had 1,600. Bikesure made up 17.8% of all motorbike insurance provider searches we track, and Hastings Direct accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, neither Bikesure nor Hastings Direct appeared in any of the five answers.
Who do people search for more?
Bikesure, about 9 searches for every 1 for Hastings Direct
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top motorbike insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bikesure nor Hastings Direct showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorbike insurance providers
5 answers
Asked ChatGPT
“Who is the best motorbike insurance provider in the UK?”
Asked ChatGPT
“Which company should I use to insure my motorbike?”
Asked ChatGPT
“What's the cheapest motorbike insurance for a new rider in the UK?”
Searched Google, AI Overview
“motorbike insurance”
Searched Google, AI Overview
“motorcycle insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bikesure or Hastings Direct more popular in search?
This chart shows how often people search Google for Bikesure and Hastings Direct by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Bikesure, Hastings Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bennetts | Lexham Insurance | Bikesure | Carole Nash | Devitt Insurance | Principal Insurance | Hastings Direct | The Bike Insurer | BeMoto | MCE Insurance | Admiral |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.8% | 14.1% | 14% | 5% | 3.4% | 1.5% | 1.9% | 2.2% | 0.69% | 0.45% |
| Nov 2025 | 33% | 23.8% | 15.9% | 12.9% | 4.8% | 3.8% | 1.3% | 1.7% | 1.8% | 0.77% | 0.34% |
| Dec 2025 | 33.1% | 23.3% | 15.6% | 12.6% | 5.5% | 3.8% | 1.4% | 1.6% | 1.9% | 0.93% | 0.41% |
| Jan 2026 | 25.9% | 26.5% | 17.6% | 14.3% | 6.1% | 3.5% | 1.5% | 1.9% | 1.6% | 0.7% | 0.38% |
| Feb 2026 | 28% | 22.5% | 18.4% | 13.4% | 6.6% | 3.6% | 2% | 2.4% | 1.8% | 0.73% | 0.49% |
| Mar 2026 | 30.4% | 20% | 20% | 12.2% | 5.8% | 4.9% | 2.2% | 1.7% | 1.8% | 0.53% | 0.43% |
| Apr 2026 | 26% | 20.9% | 20.9% | 12.7% | 7.2% | 5.1% | 1.8% | 2.3% | 2.2% | 0.45% | 0.45% |
| May 2026 | 26.6% | 21.4% | 21.4% | 12% | 6% | 5.2% | 1.8% | 2.3% | 2.2% | 0.57% | 0.46% |
| Jun 2026 | 27.8% | 23.2% | 18.9% | 12.5% | 5.3% | 5.6% | 2% | 2% | 1.7% | 0.5% | 0.41% |
| Jul 2026 | 25.4% | 24% | 19.6% | 11.9% | 6.9% | 5.8% | 1.7% | 2.1% | 1.6% | 0.52% | 0.52% |
| Aug 2026 | 26.6% | 20.5% | 20.5% | 12.2% | 8.6% | 5% | 1.8% | 2.2% | 1.7% | 0.54% | 0.36% |
| Sep 2026 | 28.3% | 21.8% | 17.8% | 13% | 7.6% | 5.3% | 1.9% | 1.9% | 1.6% | 0.47% | 0.31% |
How has the Bikesure and Hastings Direct comparison changed over the last 12 months?
3 findings
- Bikesure was ahead of Hastings Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bikesure’s share of searches among motorbike insurance providers in the United Kingdom moved from 14.1% to 17.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Hastings Direct’s share of searches among motorbike insurance providers in the United Kingdom moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for United Kingdom motorbike insurance providers in September 2026?
3 changes
In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.
In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.
In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bikesure’s and Hastings Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bikesure
1 branded search term
- bikesure
Hastings Direct
1 branded search term
- hastings motorbike insurance
Other head-to-heads among motorbike insurance providers
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