Hastings Direct vs The Bike Insurer:Which is more popular?
In September 2026, Hastings Direct and The Bike Insurer were level in searches among motorbike insurance providers in the United Kingdom, with an estimated 1.6K branded searches each, at 1.9% of the total each. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, The Bike Insurer appeared in three of the five answers and Hastings Direct in none.
Who do people search for more?
Hastings Direct and The Bike Insurer are searched for about as often as each other.
Who does AI mention more?
The Bike Insurer, mentioned in 3 of 5 answers, Hastings Direct in 0
Who does AI recommend more?
The Bike Insurer, the only one of the two named
Follow Hastings Direct vs The Bike Insurer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top motorbike insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Bike Insurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hastings Direct did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about motorbike insurance providers
5 answers
Asked ChatGPT
“Who is the best motorbike insurance provider in the UK?”
Asked ChatGPT
“Which company should I use to insure my motorbike?”
Asked ChatGPT
“What's the cheapest motorbike insurance for a new rider in the UK?”
Searched Google, AI Overview
“motorbike insurance”
Searched Google, AI Overview
“motorcycle insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Hastings Direct or The Bike Insurer more popular in search?
This chart shows how often people search Google for Hastings Direct and The Bike Insurer by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Hastings Direct, The Bike Insurer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bennetts | Lexham Insurance | Bikesure | Carole Nash | Devitt Insurance | Principal Insurance | Hastings Direct | The Bike Insurer | BeMoto | MCE Insurance | Admiral |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.8% | 14.1% | 14% | 5% | 3.4% | 1.5% | 1.9% | 2.2% | 0.69% | 0.45% |
| Nov 2025 | 33% | 23.8% | 15.9% | 12.9% | 4.8% | 3.8% | 1.3% | 1.7% | 1.8% | 0.77% | 0.34% |
| Dec 2025 | 33.1% | 23.3% | 15.6% | 12.6% | 5.5% | 3.8% | 1.4% | 1.6% | 1.9% | 0.93% | 0.41% |
| Jan 2026 | 25.9% | 26.5% | 17.6% | 14.3% | 6.1% | 3.5% | 1.5% | 1.9% | 1.6% | 0.7% | 0.38% |
| Feb 2026 | 28% | 22.5% | 18.4% | 13.4% | 6.6% | 3.6% | 2% | 2.4% | 1.8% | 0.73% | 0.49% |
| Mar 2026 | 30.4% | 20% | 20% | 12.2% | 5.8% | 4.9% | 2.2% | 1.7% | 1.8% | 0.53% | 0.43% |
| Apr 2026 | 26% | 20.9% | 20.9% | 12.7% | 7.2% | 5.1% | 1.8% | 2.3% | 2.2% | 0.45% | 0.45% |
| May 2026 | 26.6% | 21.4% | 21.4% | 12% | 6% | 5.2% | 1.8% | 2.3% | 2.2% | 0.57% | 0.46% |
| Jun 2026 | 27.8% | 23.2% | 18.9% | 12.5% | 5.3% | 5.6% | 2% | 2% | 1.7% | 0.5% | 0.41% |
| Jul 2026 | 25.4% | 24% | 19.6% | 11.9% | 6.9% | 5.8% | 1.7% | 2.1% | 1.6% | 0.52% | 0.52% |
| Aug 2026 | 26.6% | 20.5% | 20.5% | 12.2% | 8.6% | 5% | 1.8% | 2.2% | 1.7% | 0.54% | 0.36% |
| Sep 2026 | 28.3% | 21.8% | 17.8% | 13% | 7.6% | 5.3% | 1.9% | 1.9% | 1.6% | 0.47% | 0.31% |
How has the Hastings Direct and The Bike Insurer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hastings Direct took it in March 2026, The Bike Insurer took it in April 2026.
- Across the 12 months ending September 2026, Hastings Direct’s share of searches among motorbike insurance providers in the United Kingdom moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, The Bike Insurer’s share of searches among motorbike insurance providers in the United Kingdom held steady at 1.9%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for United Kingdom motorbike insurance providers in September 2026?
2 changes
In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.
In September 2026, The Bike Insurer fell from 7th to 8th among motorbike insurance providers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hastings Direct’s and The Bike Insurer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hastings Direct
1 branded search term
- hastings motorbike insurance
The Bike Insurer
1 branded search term
- the bike insurer
Other head-to-heads among motorbike insurance providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.