Churchill vs Hastings Direct:Which is searched more in the United Kingdom?
In September 2026, Hastings Direct had more branded searches than Churchill among home insurance brands in the United Kingdom. Hastings Direct had about 6,300 branded searches, while Churchill had 5,400. Hastings Direct made up 5.1% of all home insurance brand searches we track, and Churchill accounted for 4.4%.
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Is Churchill or Hastings Direct more popular in search?
Compare the companies people in the UK buy home insurance from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hastings Direct, Churchill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco Insurance | Admiral | Aviva | LV= | Direct Line | NFU Mutual | Hastings Direct | Churchill |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 19.4% | 15.8% | 12.9% | 12.9% | 5.9% | 4.8% | 4.7% |
| Nov 2025 | 24.5% | 20.1% | 16.4% | 10.9% | 13.4% | 6.1% | 4.7% | 4% |
| Dec 2025 | 25.1% | 20.5% | 16.8% | 11.2% | 11.2% | 5.1% | 5.1% | 5% |
| Jan 2026 | 25.4% | 20.8% | 17% | 11.3% | 11.3% | 5.2% | 4.8% | 4.1% |
| Feb 2026 | 24.5% | 20.1% | 16.4% | 10.9% | 13.4% | 5% | 5% | 4.9% |
| Mar 2026 | 23.8% | 19.5% | 15.9% | 13% | 13% | 5.3% | 4.8% | 4.7% |
| Apr 2026 | 27.4% | 18.3% | 15% | 12.2% | 12.2% | 4.9% | 4.6% | 5.5% |
| May 2026 | 26.3% | 17.6% | 17.6% | 11.8% | 11.8% | 4.7% | 5.1% | 5.2% |
| Jun 2026 | 26.3% | 17.6% | 17.6% | 11.7% | 11.7% | 5.8% | 5% | 4.3% |
| Jul 2026 | 26.1% | 17.4% | 17.4% | 11.6% | 11.6% | 6.3% | 5.3% | 4.2% |
| Aug 2026 | 24.7% | 16.5% | 16.5% | 13.5% | 11% | 7.3% | 5.7% | 4.9% |
| Sep 2026 | 26.7% | 17.9% | 17.9% | 11.9% | 9.8% | 6.4% | 5.1% | 4.4% |
How has the Churchill and Hastings Direct comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Churchill took it in April 2026, Hastings Direct took it in June 2026.
- Across the 12 months ending September 2026, Churchill’s share of searches among home insurance brands in the United Kingdom moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Hastings Direct’s share of searches among home insurance brands in the United Kingdom moved from 4.8% to 5.1%, and its estimated monthly branded searches moved from 5.5K to 6.3K.
How did search popularity change for United Kingdom home insurance brands in September 2026?
2 changes
In September 2026, Hastings Direct lost share of searches among home insurance brands in the United Kingdom, from 5.7% to 5.1%.
In September 2026, Churchill lost share of searches among home insurance brands in the United Kingdom, from 4.9% to 4.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Churchill’s and Hastings Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Churchill
1 branded search term
- churchill home insurance
Hastings Direct
2 branded search terms
- hastings direct home insurance
- hastings home insurance
Other head-to-heads among home insurance brands
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