Ingham Mora vs SBA:Which is more popular?
In September 2026, Ingham Mora had more branded searches than SBA among Tauranga accounting firms in New Zealand. Ingham Mora had about 210 branded searches, while SBA had 20. Ingham Mora made up 63.6% of all Tauranga accounting firm searches we track, and SBA accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about Tauranga accounting firms, Ingham Mora appeared in three of the four answers and SBA in none.
Who do people search for more?
Ingham Mora, about 11 searches for every 1 for SBA
Who does AI mention more?
Ingham Mora, mentioned in 3 of 4 answers, SBA in 0
Who does AI recommend more?
Ingham Mora, the only one of the two named
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Top Tauranga accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ingham Mora was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SBA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I use in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Tauranga, New Zealand for tax returns?”
Searched Google, AI Overview
“accounting firms tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountant tauranga nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ingham Mora or SBA more popular in search?
This chart shows how often people search Google for Ingham Mora and SBA by name. Each line represents a brand's share of searches for all six Tauranga accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Ingham Mora, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingham Mora | PKF Tauranga | SBA | Elevation Accountants | Emerald Business Advisers Limited | JOE CA LTD |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.6% | 6.5% | 3.2% | 3.2% | 3.2% |
| Nov 2025 | 56.7% | 30% | 3.3% | 3.3% | 3.3% | 3.3% |
| Dec 2025 | 60.9% | 21.7% | 4.3% | 4.3% | 4.3% | 4.3% |
| Jan 2026 | 55.2% | 24.1% | 6.9% | 6.9% | 3.4% | 3.4% |
| Feb 2026 | 60.7% | 25% | 7.1% | 3.6% | 3.6% | 0% |
| Mar 2026 | 69% | 16.7% | 2.4% | 4.8% | 4.8% | 2.4% |
| Apr 2026 | 75% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| May 2026 | 61.5% | 17.9% | 7.7% | 2.6% | 2.6% | 7.7% |
| Jun 2026 | 60.5% | 23.7% | 5.3% | 5.3% | 2.6% | 2.6% |
| Jul 2026 | 61.3% | 22.6% | 3.2% | 6.5% | 3.2% | 3.2% |
| Aug 2026 | 58.8% | 26.5% | 5.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 63.6% | 21.2% | 6.1% | 3% | 3% | 3% |
How has the Ingham Mora and SBA comparison changed over the last 12 months?
3 findings
- Ingham Mora was ahead of SBA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ingham Mora’s share of searches among Tauranga accounting firms in New Zealand moved from 61.3% to 63.6%, and its estimated monthly branded searches moved from 190 to 210.
- Across the 12 months ending September 2026, SBA’s share of searches among Tauranga accounting firms in New Zealand moved from 6.5% to 6.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Tauranga accounting firms in September 2026?
1 change
In September 2026, Ingham Mora gained share of searches among Tauranga accounting firms in New Zealand, from 58.8% to 63.6%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Ingham Mora’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ingham Mora
2 branded search terms
- ingham mora
- ingham mora tauranga
SBA
12 branded search terms
- sba accounting
- sba avondale
- sba ellerslie
- sba hawera
- sba lower hutt
- sba opawa
- sba panmure
- sba petone
- sba pukekohe
- sba taranaki
- sba thames
- sba wanganui
Other head-to-heads among Tauranga accounting firms
- Ingham Mora vs PKF Tauranga: compare popularity
- Ingham Mora vs Elevation Accountants: compare popularity
- Ingham Mora vs Emerald Business Advisers Limited: compare popularity
- PKF Tauranga vs SBA: compare popularity
- PKF Tauranga vs Elevation Accountants: compare popularity
- PKF Tauranga vs Emerald Business Advisers Limited: compare popularity
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