PKF Tauranga vs SBA:Which is more popular?
In September 2026, PKF Tauranga had more branded searches than SBA among Tauranga accounting firms in New Zealand. PKF Tauranga had about 70 branded searches, while SBA had 20. PKF Tauranga made up 21.2% of all Tauranga accounting firm searches we track, and SBA accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about Tauranga accounting firms, neither PKF Tauranga nor SBA appeared in any of the four answers.
Who do people search for more?
PKF Tauranga, about 4 searches for every 1 for SBA
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top Tauranga accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither PKF Tauranga nor SBA showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I use in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Tauranga, New Zealand for tax returns?”
Searched Google, AI Overview
“accounting firms tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountant tauranga nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PKF Tauranga or SBA more popular in search?
This chart shows how often people search Google for PKF Tauranga and SBA by name. Each line represents a brand's share of searches for all six Tauranga accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for PKF Tauranga, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingham Mora | PKF Tauranga | SBA | Elevation Accountants | Emerald Business Advisers Limited | JOE CA LTD |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.6% | 6.5% | 3.2% | 3.2% | 3.2% |
| Nov 2025 | 56.7% | 30% | 3.3% | 3.3% | 3.3% | 3.3% |
| Dec 2025 | 60.9% | 21.7% | 4.3% | 4.3% | 4.3% | 4.3% |
| Jan 2026 | 55.2% | 24.1% | 6.9% | 6.9% | 3.4% | 3.4% |
| Feb 2026 | 60.7% | 25% | 7.1% | 3.6% | 3.6% | 0% |
| Mar 2026 | 69% | 16.7% | 2.4% | 4.8% | 4.8% | 2.4% |
| Apr 2026 | 75% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| May 2026 | 61.5% | 17.9% | 7.7% | 2.6% | 2.6% | 7.7% |
| Jun 2026 | 60.5% | 23.7% | 5.3% | 5.3% | 2.6% | 2.6% |
| Jul 2026 | 61.3% | 22.6% | 3.2% | 6.5% | 3.2% | 3.2% |
| Aug 2026 | 58.8% | 26.5% | 5.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 63.6% | 21.2% | 6.1% | 3% | 3% | 3% |
How has the PKF Tauranga and SBA comparison changed over the last 12 months?
3 findings
- PKF Tauranga was ahead of SBA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PKF Tauranga’s share of searches among Tauranga accounting firms in New Zealand moved from 22.6% to 21.2%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, SBA’s share of searches among Tauranga accounting firms in New Zealand moved from 6.5% to 6.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Tauranga accounting firms in September 2026?
1 change
In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using PKF Tauranga’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PKF Tauranga
1 branded search term
- pkf tauranga
SBA
12 branded search terms
- sba accounting
- sba avondale
- sba ellerslie
- sba hawera
- sba lower hutt
- sba opawa
- sba panmure
- sba petone
- sba pukekohe
- sba taranaki
- sba thames
- sba wanganui
Other head-to-heads among Tauranga accounting firms
- Ingham Mora vs PKF Tauranga: compare popularity
- Ingham Mora vs SBA: compare popularity
- Ingham Mora vs Elevation Accountants: compare popularity
- Ingham Mora vs Emerald Business Advisers Limited: compare popularity
- PKF Tauranga vs Elevation Accountants: compare popularity
- PKF Tauranga vs Emerald Business Advisers Limited: compare popularity
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